Marketing Essay Examples and Topics. Page 13

The company is one of the largest palm oil producers in Indonesia and in the world in extension. The researcher will provide a SWOT analysis of the company, especially with regard to the changes in [...]

This is attained through appropriate marketing strategy that allows the company to achieve the highest market share, increase the number of loyal customers, and maintain existing clients.

While the widely accepted image that the Starbucks has, i.e, beverage that one can savor to taste the entire palette, will most probably not suit the values of the Italian people, a legend with a [...]

The changing face of marketing, as a concept both in the real estate industry and beyond, can be attributed to the dynamic nature of the social and economic conditions of people as well as their [...]

Another advantage is that the organization is able to know the customer needs since it has to analyse the needs in the process of acquisition marketing. One of the major disadvantages of acquisition marketing is [...]

The Estate is headed by well capable leaders who are able to see that the vision of the company is achieved and this is why the company has been growing rapidly since 1995 and has [...]

This is one of the main aspects that can be identified. This is one of the main trends that can be observed.

The use of the term "customer service" requires delineation to ensure that there is not confusion with other aspects of customer care in the business. The important issue in regards to the definition of customer [...]

The aim of the paper is to understand the effect of customer satisfaction and brand loyalty specifically in case of Starbucks.

Strengths One of the significant strengths associated with the golden boy boxing promotion company is the fact that the founder and president of the organization was a former professional boxer.

Following the publication of an audit report of customer billing complaints which had established that Telstra had continuously overcharged a section of its customers for about six years, Moses, explains that the company immediately agreed [...]

This is helpful in influencing Octone Record's market performance because the label has a relatively inferior capital base compared to other major record labels in the market.

The other objective of the company is to provide a wide range of services making the consumer to determine the ones that are in line with their needs.

Marketing analysts generally concur that the process of marketing brings consumers and an organization together, a consideration that makes it crucial to establish the correct face of products, service, and most importantly, the company making [...]

In addition, the growth of the company in the market share has been remarkable. The company focus is to sustain the highest industrial values at the same time positioning itself as the energy soft drink [...]

Vodafone Limited suggested that the company is the first mobile operator of the UK, which started its journey in 1985; however, for its innovation, investment and appreciated customer service, the company has turned into the [...]

The high rate of economic growth in Singapore and the resilient nature of the industry mean that there is a high probability of the firm succeeding in the future.

The reason for recycling the company's products is to preserve resources and increase the life of its products and materials used by the company.

Given the competitive nature of this market, the management of Optus has the responsibility of ensuring that it offers high value to its customers.

Promotion As indicated earlier, the marketing mix will only handle the product and promotion due to the nature of services offered by the clinic. The main aim of promotion will be to increase customer awareness [...]

In addition to the basic details about the prospective clients, we shall indicate the source of our information about the prospective clients.

Walmart is a relevant brand in the market because of several reasons that include its impact on economy of the U.

As at now, due to the nature of the eyeglasses they supply and their target market, the company is best placed among its competitors to emerge the top.

This is important because the Health Promotion Division will be able to reach the highest number of the population in addition to the fact that the TGIF segment is the heaviest user of the illicit [...]

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

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Some of the cultural habits in the country will also make the product ideal for Saudi consumers. The product qualities that will receive great emphasis in the marketing strategy are the ease of use and [...]

With that being said, it is necessary to take a closer look at the basic constituents of a brand, as well as some of the elements of strategic marketing that contribute to creating a sustainable [...]

Therefore, it would be wise for the company to consider advertising that mostly appeals to the male population concerning products and services as they dictate most of the businesses in the region.

In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company's on the social platform.

This paper explores the events that led to the need for the merger, the market strategies the companies are employing and the recommendations that the resultant company should implement as a strategic plan to ensure [...]

One of the most important features that Coca-Cola Company possesses is the ability to market to the right population and the product must be aligned with the people.

However, a detailed evaluation of consumers' perceptions indicated that traditional channels of communication such as television, radio, newspaper and most importantly, direct mail were still preferable to most consumers.

This is since the process requires examination of alternative economic models for the purposes of transferring and remitting intellectual property through medium of the e-book.

Taking this into consideration, the best possible solution to the dilemma is to find something for the children to do in order to keep them occupied and create a restaurant environment that is appealing to [...]

Socl is one of the new social media sites; it is a social network from the Microsoft Company. Samsung is also on the verge of launching a social site to rival Facebook.

The competitiveness in the marketing environment is associated with the changes in the economy, which makes the demands and needs of customers in the market to change.

Secondly, through the use of modern marketing techniques, organizations or businesses are able to meet the varying wants and needs from consumers in accordance to the current shopping patterns.

Once the resource and technology have been ascertained, managers are then required to analyze the readiness of the market to the technology the company intends to introduce.

The questions provided in the study as well as research design will be used to analyze the relationship between use of instagram and consumer response within Thailand.

The brand of a corporate is extremely important in an organization; it is directly connected to alternative entities and brands. As far as success in an organization is concerned, it is important to consider the [...]

Porsche Panamera has a thorough understanding of the market trends and the changing needs of the clients in the automobile industry.

As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on the viability and sustainability of a new product or a modified product.

Foong asserts that the growth in the US apartment industry is determined by the level of employment. One of the factors that have led to this trend relates to the adverse effects of the 2007 [...]

This report aims to address social media and brand in areas of social media and brand development, new social media and brand community, sales transformation, and ethical issues.

In the case of segmentation, the business is bound to effectively identify the segments of the service or product it is dealing with.

The UK market has various forces that would influence the performance of the firm. The name is expected to attract the youths, who make the majority of the market share in the industry.

The Switzerland as a tourism destination advertisement is very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person.

To underpin the efficiency of market response in regard to emerging opportunities and challenges, the organization has embarked on establishing the apposite marketing mix.

Now the senior management of the company in Russia is discussing the future strategy of marketing the Always brand in the country, particularly after the realization that decisions on product portfolio, price levels, and brand [...]

In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.

However, the internet based book sellers require a lot of techniques to enable them to perform well in the market and to move with the growing levels of competition.

This is important because when not all the partners understand the organizational structure of the other party, it becomes easy to have cases where one acts in contrary to the principles of the other.

Maximization of the impacts of marketing activities depends on the comprehension of factors that influence consumers to buy a hospitality product.

The product perspective is one that seeks to indicate that the most attribute of a brand is its ability to meet the expected needs of the consumers.

The accents on the advantages in the form of rewards and discounts for customers are the direct way to contribute to the customer loyalty in relation to the definite hotel and increase the company's profits [...]

Emotion approach fosters brand salience that is vital in success process of a particular product. Despite the fact that domestic and international firms adopt emotion in their marketing campaigns, index of manipulation needs to be [...]

The results shall be processed through the use of one way analysis of variance to realize the attitudes and perceptions regarding the use of women in advertising in Saudi Arabia.

In addition to utilising online services such as social media in gathering market information, emergence of 'big data' is another trend that presents organisations with an opportunity to maximise their level of profit.

The advent of internet and social media has however disrupted this direct engagement and offered NPO's and public sector an opportunity to interact with consumers in a more complex yet influential way.

Decision to locate the resort at Mallorca was motivated by the need to exploit the tourism resources in the Mediterranean Basin.

The behavioural characteristics of the population are considered to be the major principle according to which companies shape their segmentation and placement strategies as well as the overall marketing aimed at increasing profitability, improving the [...]

In well structured societies, adverts can be source of inspiration and motivation to the less fortunate as they look forward to afford the lifestyle portrayed and the end result is a society that appreciates the [...]

With the knowledge on where to market and/or how to do marketing, the next important issue in strategic marketing for Tico Mas is the development of a mechanism for putting marketing strategic plans in place.

The primary sources of data will include members of the product team, the marketing and sales managers, the manufacturing and production managers and the other employees who were involved in the new product development process.

However, the availability of customer information over the past few decades has led to the formulation of new metrics that assist managers to develop a comprehensive understanding of individual customer and the value of a [...]

According to Billington, Carter and Husain Whole Place Development refers to the dynamic process of creating public as well as private spaces by utilizing the input of the stakeholders who are the community to develop [...]

The new management that took over the company in 1991 decided on the use of publications to create a stable audience.

Cost of purchasing raw materials and opportunity cost will be relevant cost; this is because for the company to produce the printers, it has to incur the cost of purchasing materials needed.

Some costs cannot be classified as either fixed or variable costs and yet they have to be allocated somewhere in the process of allocating costs to different cost centers.

Despite the high cost, customers will be kept coming by the quality that the company is able to offer for instance when the company offers a unique products or it is the first one to [...]

Concerning the distribution aspects of Ralph Lauren it is evident that the distribution channels are intricately correlated to their marketing strategies. The policy has thus proved to be effective and beneficial to the firm's objectives [...]

Economist agree that demand is caused by a number of things such as the prices of related goods, the supply of that commodity, the power of the consumer to buy that product and also the [...]

The following is a review of related literature that would provide information as to the history and current status of mobile marketing in the world today and how it is used in the hotel industry.

There are similar companies offering similar products, they are of same size, and therefore, Campos Coffee must distinguish itself from the rest.

Champion et al.highlight that, in a situation of high involvement in the decision making process, there is a high correlation of store image and perspective of the consumer on the quality of the product.

Introduction of systems and practices that are inconsistent with the local culture can result in failure of the system, not to mention conflicts between the company and its clients and possibly, the stakeholders at large.

It has managed to be the market leader in this industry in the US. It is true that this company has faced a number of social problems in the market.

Russia's economy is the tenth largest in the world and the country is believed to have one of the strongest economies in the world.

This table shows Orrstown Bank degree of survival in the market against M&T High Orrstown Bank has a good market reputation and understanding of the economy compared to M&T, though the management failed to use [...]

High Adoption: Absorbing New Ideas Momentarily According to Oshri and Kotlarsky, the key specifics of the DPI strategy implemented the right way is the increase of the level of adoption within the organization; as the [...]

The living standards of the people of Hong Kong will determine the success of the market. The country currency is one of the strongest in the world where it remains stable against the dollar; it [...]

This research will bring imminence to the questions posed below for the purpose of this research, and give you an idea of the mobile marketing nowadays and a lot of chances that mobile technology presents [...]

This rapid growth of the company's services can be attributed to several factors, but since the company has a well established brand, it would be worthwhile to establish if the company's brand played a strategic [...]

Schiller should consider the best practices in order to support the company's brand. The managers can place the company's brand in jeopardy by failing to promote the best business practices.

A marketing plan is a strategy that is often laid down by a company with an intention of satisfying the needs of the target customers as well as achieving the ultimate goals of the company.

The company has established strategies that will lead to relative differentiation of the airline from its competitors and also lead to cost savings that will be beneficial to the airline.

In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market.

The integration process has resulted in airbus producing the largest airplane with the capacity to carry slightly below 800 passengers at a time that was to provide intense competition to Boeing 787 dream liner (Airbus [...]

The use of the internet in marketing has led to the emergence of the concept of e-marketing, which is an important concept in the modern-day marketing field.

Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.

The outcomes of this research will enable future research in this area, as well as will identify the strategies of marketing that will be used by oil firms in Nigeria and the impacts of the [...]

But the quality of such brands is not up to the mark and moreover, the target customers of such companies are the middle class customers.

It is a fact that, marketers have always failed to account for the impact of marketing, and this has caused unrest in this department.

In addition, around sixty-six percent of its revenue is generated locally, twenty percent in Europe, ten percent in the pacific Asia and the remaining percentage in the rest of the world.

Other economic factors affect the ability of a consumer to afford the product on sale making the economic stability a major determinant of the company's growth.

Therefore, when analyzing marketability of any film it is essential to ask "how many people can this film attract into the theatre?" Such an analysis could be important in understanding the strengths and weaknesses of [...]

The overall goal of interactive marketing in the film industry is to make changes that could result in more attraction with regard to films. Fourth, operationalization is important in interactive marketing so that the number [...]

In this regard, the company's new perspective on marketing should refocus in understanding the fundamental concepts of effective management. Using a competent marketing staff to complement the research and development outfit in creating the company's [...]

The strengths of the proposed deodorant include being the first in the market. Adopting a First-Mover Strategy, the Airmount Company will position this product as the first of its kind in the market.

Research aim The aim of this research is to examine how bad planning affects the outcome of the real estate projects in Dubai, in terms of customer perception on level of satisfaction and property resale [...]

The business plan will shed light on the business idea, the value proposition, and the technology that will be required to operate the business.

This paper, therefore, analyzes the situation of BlackBerry Ltd in an attempt to identifying the possible problems, which has led to the decline of the company's share value, as well as recommending possible solutions to [...]

The company that intends to establish its presence in the foreign market has to strategically assess and select the most appropriate mode of entry that will help in acquiring success in their foreign operations.

Apart from the chemical and scientific achievements, the automotive industry has also adopted state-of-the-art infotainment systems that are likely to bring customers to the edge of modern technologies in communication and entertainment.

The factors that account for the success of Russian River Ranches in the luxury wine market include the following. The brand personality of Russian River Ranches reflects the attributes that customers in the luxury wine [...]

This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing [...]

The central role of advertisement is to communicate, particularly to the target audience, what the organisation has in store and the value of its goods and services to the outside world.

Global marketers should consult the relevant business bureau in every nation they wish to introduce their products or services, so as to be fair to the other traders.

Quality of service and the way it is delivered to customers form the primary concern of Disney in Tokyo and also the teamwork spirit.

Challenge of Allocation and Customisation of Marketing Resources In marketing the Allsmile product in the four targeted markets, the regional manager faced the challenge of allocation and customisation of marketing resources due to variances in [...]

The philosophy of the company is "to be totally committed to producing the highest quality tea brands and make them accessible to everyone".

Therefore, training of the sales force is the key to building an effective sales force, and it involves the change of tact whereby the sales team is either trained while on the job or while [...]

Selection of merchandise source The selection of a merchandise source determines the cost of the inventory, and the profit margins for the retailer.

This part presents the information collected in 2014 as the company focuses on the demand behavior of the new nail polish.

With the aim of reducing carbon emission in the atmosphere, the company should balance the cost of fuel gas market price with the carbon credits available to generate in order to make profits once electricity [...]

One of the key characteristics which define the industry is the purpose and price of the shoes. The lucrative nature of the industry in relation to profitability has led to a large number of investors [...]

There is a growing need for communication and these products are in high demand in the entire world. The company should target customers in developing countries as a strategy of accessing more potential markets.

The objectives of the paper include analysing the relevant academic literature exploring the issue, summarising the results of valid studies investigating the topic, identifying the gaps in the literature, and making appropriate conclusions relevant to [...]

One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed [...]