Home > Free Essays > Business > Marketing > Richard Branson’s Customer Service Secrets

Richard Branson’s Customer Service Secrets Essay

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jan 17th, 2022

Starting a new business is always a challenge. It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. Nevertheless, if one has a strategy and personal secrets of a successful business, it is sure to bring both profit and pleasure.

A bright example of a self-made businessman is Richard Branson, a British citizen with businesses in the biggest world countries. Number 286 on Billionaires Forbes List (2016) and number 8 in the UK, he eagerly shares his lessons of an efficient business when it comes to serving people. The concepts he presents seem to be simple, but they proved to be effective on the example of his Virgin Airlines. Their Customer Service is an excellent model of a proper approach to dealing with people.

Being visible is the first thing that matters. The majority of big businesses’ owners are usually isolated from the employees and the customers in their luxurious offices. Junior staff often has no idea of what big boss is like. In this case, the boss himself does not usually care about the workers and clients, and they can feel it. The idea of a passionate and dedicated owner appeals to me more. Sir Branson admits that customer service starts on the top, and it is impossible to argue with this statement. The employees, realizing that the boss is not indifferent, are likely to do their best. The customers, in their turn, like attention and care.

The company’s assets are, as a rule, measured in billions of dollars. Sir Branson believes that the people who work for the company are the best asset. The firm may have the best-equipped airplanes or the lowest prices; these factors attract people to try the service once. Meanwhile, the experience proves that the customers usually come again to the company with excellent service. It is the way the staff communicates with clients that make them return. In fact, loyal and satisfied customers contribute to a company’s development and recognition on the market.

One more idea that I find amazing is empowering the employees. Of course, every boss dreams of hiring perfect workers with years of experience and profound knowledge in the sphere. Although, it may be more rewarding if the company is ready to teach the new employees. They only need the eagerness to learn, and the employer is to provide them with the appropriate training in line with the company’s policy and traditions. Well-prepared staff might be a sound investment into the future of any business.

The other essential component of business in the service sector is the feedback from the customers. In contemporary conditions, the best way to communicate with them is through social media. The company owners usually delegate the communicative function to secretaries or other employees. Still, the clients are sure to feel respected and important if they get a respond from a real big boss in the social network.

The last idea, but it appears to be the most important, is to love what you are doing, to be involved in every detail of this work. When the owner has fun and does it together with the staff, it is obviously a successful business. The boss and workers who enjoy their job make the best advertisement for any project.

This essay on Richard Branson’s Customer Service Secrets was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Essay sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2022, January 17). Richard Branson's Customer Service Secrets. https://ivypanda.com/essays/richard-bransons-customer-service-secrets/

Reference

IvyPanda. (2022, January 17). Richard Branson's Customer Service Secrets. Retrieved from https://ivypanda.com/essays/richard-bransons-customer-service-secrets/

Work Cited

"Richard Branson's Customer Service Secrets." IvyPanda, 17 Jan. 2022, ivypanda.com/essays/richard-bransons-customer-service-secrets/.

1. IvyPanda. "Richard Branson's Customer Service Secrets." January 17, 2022. https://ivypanda.com/essays/richard-bransons-customer-service-secrets/.


Bibliography


IvyPanda. "Richard Branson's Customer Service Secrets." January 17, 2022. https://ivypanda.com/essays/richard-bransons-customer-service-secrets/.

References

IvyPanda. 2022. "Richard Branson's Customer Service Secrets." January 17, 2022. https://ivypanda.com/essays/richard-bransons-customer-service-secrets/.

References

IvyPanda. (2022) 'Richard Branson's Customer Service Secrets'. 17 January.

Powered by CiteTotal, the best citation machine
More related papers