Marketing Essay Examples and Topics. Page 15

2,078 samples

Classic Airlines: Marketing Solution

The purpose of the paper will therefore be to look at the internal and external factors that affect the airline as well as look at the marketing department's ability to create a solution that will [...]
  • Pages: 8
  • Words: 2395

Halal Diet Marketing Plan

The last section of this plan discusses marketing control and its applicability; market implementation; the organization of marketing activities; and the contingency planning in marketing, which highlights the potential risks in marketing and alternative measures [...]
  • Pages: 5
  • Words: 1696

Management for Coca-Cola Company

Apart from this, it provides a marketing strategy for the launch of a new product Coke super that the Coca-Cola Company is to introduce in the market.
  • Pages: 10
  • Words: 3398

Marketing Concept and Branding Strategy

Therefore, in order to improve the demand of the product, the organization must take appropriate measures to ensure that the product effectively satisfies the needs of the consumers.
  • Pages: 8
  • Words: 3229

E-marketing for Otto Company limited

An assumption to be made is that there exist a relationship between the company and the customer and that the customer is more interested with the relationship.
  • Pages: 10
  • Words: 3090

Pricing Strategy and Special Topics

In general, a business man should follow the following steps before settling down on the price of a commodity: come up with a marketing strategy, decide on the marketing mix, determine the demand versus price [...]
  • Pages: 3
  • Words: 912

Pricing Strategy & Special Topics

Since services are invisible and intangible, it is difficult for prospective customers to know the quality of services they are buying.
  • Pages: 4
  • Words: 1090

Marketing Plan for Command Spanish

The company should use all forms of communication that is internet, radio, TV and print to promote itself and inform the market of their products and the high reputation of the company, its trainers and [...]
  • Pages: 16
  • Words: 5330

A Proper Approach to Marketing Segments

Taking this into consideration it can be assumed that in cases where a hard to sell product is involved it is not that the company is experiencing a situation where the consumer does not want [...]
  • Pages: 2
  • Words: 722

Marketing Plan For an Innovative New Product

When launching the "cyclone" brand, the target market constitutes a group of people who will be interested in buying the product. Lastly, in identifying the right target market for "cyclone", the psychographic characteristics of the [...]
  • Pages: 3
  • Words: 900

Marketing plan and segmentation

This helps in knowing the customers that have to be retained, the services they value, and the incentives they ought to be given that would help motivate them.
  • Pages: 3
  • Words: 960

Retail Business Market Strategies

The high value products on the other hand attract a warranty in the alternative of a discount due to their nature and disposable life.
  • Pages: 2
  • Words: 739

Tiered Pricing of Airlines and Pharmaceuticals

Essentially, recent trends shows that firms in pharmaceutical and airline industries pay much attention to price tiers since its differential is based on economic and demographic characteristics of the target consumers. Differential pricing strategies depend [...]
  • Pages: 2
  • Words: 761

Review of marketing paradigms

The American marketing association defines marketing as "the performance of business activities that direct the flow of goods and services from producer or seller to the consumer or user".
  • Pages: 3
  • Words: 978

Internal Environment: Growth Strategies

With focus on the market, the company can increase market share either by entering new markets or through market penetration which involves the use of aggressive marketing techniques to increase sales in the existing market.
  • Pages: 2
  • Words: 678

Financing a Franchise Acquisition

The completion of acquisition of Papa John's franchise will grant the franchisee the exclusive rights to operate the business of making and distributing pizzas under the Papa John's franchise.
  • Pages: 9
  • Words: 2519

Can Levi’s be Cool Again?

Thus, it is necessary for the management to come up with effective measures that will ensure that the firm's operations are sustainable in the short run and in the long run hence enabling Levi's to [...]
  • Pages: 11
  • Words: 3088

Oligopoly

Oligopoly is a type of market structure that has few companies but with huge capital bases.'Few firms' in this case are taken to mean that the activities of one firm are largely influenced by the [...]
  • Pages: 4
  • Words: 1220

Time-To-Market and Engineering Design Department

To achieve this, the department needs to understand the departments that are involved in the process. All these departments are to be identified and appropriately involved in order to ensure that the process is successful.
  • Pages: 4
  • Words: 1117

Marketing Plan for the School of International Business

It has incorporated the general and specific objectives in the mission and vision of the school. This will put the institution in the map as the best institution in international business and knowledge exchange program.
  • Pages: 6
  • Words: 1663

The Starbucks’ Growth and Its Competitive Environment

The company's annual sales' growth rate appears to be maintained at almost 1%, which is indicative of the extent the organization might have dominated the markets in the areas of its operations. On the side [...]
  • Pages: 4
  • Words: 1300

Marketing Management of Freshbins

In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the [...]
  • Pages: 9
  • Words: 2484

Big Role of the Internet in Business

As such, the internet has influenced the pricing levels as competitors aim to control the market, while the customers aspire to enjoy the cheapest rates. In the recent past, the internet has emerged as a [...]
  • Pages: 4
  • Words: 1125

Microsoft Corporation Marketing Management

There is faster and instant means of information sharing through the use of desktop applications as well as line of business which eliminates the essence of spending a lot of time in locating and communicating [...]
  • Pages: 14
  • Words: 4068

Marketing plan – Arimount Company

The segments that the company will market to are the price, longevity and technology sensitive groups. For example, it is expected that, in future, Arimount will improve the scent and longevity of Amalast to more [...]
  • Pages: 10
  • Words: 2832

Rollerblade Corporation Micro-Environment

The company has invested in investment in skating footwear and other apparels, in 2009, the company introduced the Fila carving skates, with active steering technology which are skating shoes with high levels of comfort.
  • Pages: 2
  • Words: 800

Nigeria’s Telecommunication Marketing

The following are some of the objectives developed for the telecommunication industry in Nigeria To find out possible market expansion gaps expand in a five year period To find out the best customers retentions methods [...]
  • Pages: 5
  • Words: 1482

Soccer player – Karl Henning

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His marketing strategy will also help him increase his customers of the age of 6 to 10 who have a low level of awareness.
  • Pages: 3
  • Words: 856

Website Marketing Strategy

Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.
  • Pages: 3
  • Words: 1180

Marketing Plan for All4Skills

As an organization built on the fundamentals of growing an informed set of youth who will take the community to the next stage, we pride in unlocking the potentials of the young people.
  • Pages: 6
  • Words: 1647

Dubai Taxi Corporation Operation Problems

From the findings of the market research, the company is able to equip its employees with the necessary equipments and technology to facilitate their duties.
  • Pages: 8
  • Words: 2514

Marketing Research Design and Data Collection Methods

According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both [...]
  • Pages: 9
  • Words: 2494

Renault-Nissan marketing strategy in Product concepts

The latter has led to creation of Renault products used by Nissan Qashai such as the Renault 1. In the market segment, products and services produced by Renault-Nissan alliance have been recognized by consumers in [...]
  • Pages: 2
  • Words: 655

Entrepreneurial Marketing Plan for WhiteKnights EVS

To achieve this, the organization needs to develop and implement an entrepreneurial marketing plan that will ensure that its development and marketing operations are effective, efficient, and sustainable to meet the goals and objectives that [...]
  • Pages: 10
  • Words: 2749

Marketing: National Organization for Women

National Organization for Women is one of the non-profit organizations that use social media such as Face book, Twitter and YouTube as an organization centered marketing strategy.
  • Pages: 2
  • Words: 523

The New Concept of Market Segmentation

However, it is important to mention that there are several strategies that firms adapt in the process of market segmentation and each strategy is susceptible to unique shortcomings.
  • Pages: 5
  • Words: 1709

Elements of SMART goals

It also clearly states the market that the company is targeting and is measureable as it defines the metrics that will be used to determine the effectiveness of the goal i.e.to achieve a 15% market [...]
  • Pages: 9
  • Words: 2646

Arabian Dreams Marketing research

Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.
  • Pages: 10
  • Words: 2852

Export wetsuits form UK to Australia

The dynamism in the market require that the firm monitor the environmental factors that affects the exportation of wetsuits, the behavior of competitors, the channel of different participants in distribution chain and the receptiveness of [...]
  • Pages: 10
  • Words: 2753

Customer relationship management (CRM)

It involves processes and products of a company; technology is one part of the processes that plays a crucial part in enhancing CRM strategy implementation.
  • Pages: 2
  • Words: 564

Marketing in a Digital Age

Very advanced forms of analysis are necessary to take advantage of the information contained in the database. The retention of private information in marketing databases makes individuals vulnerable to these forms of online privacy concerns.
  • Pages: 2
  • Words: 545

Marketing strategy: Aussie Fresh

The wine industry in Vietnam, the analysis of internal and external factors the company, the country profile for Vietnam, and the suggested strategies are presented in details.
  • Pages: 8
  • Words: 2650

Customer Value and Marketing System

There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers.
  • Pages: 3
  • Words: 867

The Future Trends for Marketing Management

In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.
  • Pages: 7
  • Words: 1948

Market Research in Australia

An exporter from Saudi Arabia, who is planning to sell incense to the Australian market, must first analyze the market conditions of the Australian market. The exporter can market to the population that lives in [...]
  • Pages: 3
  • Words: 942

The Tangs Dancing Business

The Tangs spent most of their time running their business as a result, they have no time to refine and polish their sales pitch.
  • Pages: 8
  • Words: 2279

New-Product Pricing Strategy: Ipad

The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory [...]
  • Pages: 2
  • Words: 583

SWOT of Command Spanish Company

As such, the services that the Company provides are usually matched to the needs of the customers in a way that makes its meet the customers' expectations and demand.
  • Pages: 3
  • Words: 860

Marketing Concept Expansion

Indicating the impact of this significant societal shift upon the marketing domain, Kotler and Levy did not make attempts to redefine the meaning of the product development and communicating the brand ideas to the potential [...]
  • Pages: 3
  • Words: 828

Internet Marketing Strategy

The fourth stage is to promote our website through pay-per-click advertising and other effective methods that will increase the flow of visitors to the site.
  • Pages: 2
  • Words: 567

Starbucks service and relationship marketing

Starbucks has implemented the Service, Quality, Image, and Price model to achieve its customer-based objective, of making Starbucks the most established and esteem brand name in the globe.
  • Pages: 2
  • Words: 738

Empire Home Delivery Services in the US Market

Though the product and market analysis of the business plan will be further analyzed in subsequent sections of this study, Empire Home delivery services will be engaged in the sale and distribution of a wide [...]
  • Pages: 12
  • Words: 2979

Retail Combinations Yet Undeveloped

The future of this form of retail enterprise is bright is this commodity is easily available to consumers and more awareness created.
  • Pages: 2
  • Words: 673

Kotler and Levy’s Ideas

This is why it was not a surprise that Kotler and Levy's marketing concept influenced considerably the development of events and involved more scholars to numerous discussions and evaluation of the concept.
  • Pages: 3
  • Words: 801

Marketing Plan for a baking magazine

Aside from the core purpose of the magazine, it is expected that other companies may seek to advertise their products on the magazine which will increase the profitability of the enterprise.
  • Pages: 4
  • Words: 1275

Starbucks Service Provision

The direct correspondence of the services of a service provider with those of a theatre makes it easier to compare the relationship between them and express the service provider services in theatrical terms.
  • Pages: 3
  • Words: 836

Internet Marketing in the Airlines Industry

The paper examines the effect of the internet on the company's marketing and the company's ability to effectively explore the internet in the evolving role of marketing.
  • Pages: 10
  • Words: 2866

Relationship Value in Business Markets

The author has gone ahead to discuss some of the characteristics that recur in the concept of value; the value of the customer is a concept that is subjective, in a conceptual manner, value is [...]
  • Pages: 10
  • Words: 2790

Social Marketing

Pointing out these shortcomings of the first definition, Andreasen put forth an alternate definition of social marketing: Social marketing is the adaption of commercial marketing technologies to programs designed to influence the voluntary behaviour of [...]
  • Pages: 20
  • Words: 5618

London Church Furniture Marketing Strategy

The company prides itself in using the finest quality of materials. The company's small size allows it to provide that personal touch to clients, and this is its value proposition.
  • Pages: 2
  • Words: 543

Southwest Marketing Strategy

Its weakness is that of economy and the oil prices that are rising on top of the debt the company has. It also helps in predicting the future and shapes the decisions of strategy in [...]
  • Pages: 3
  • Words: 1063

Adapting Business to the New Consumer

This report thus seeks to provide insight into some of the ways that businesses in the hospitality industry can adapt to the changing needs of the new consumer.
  • Pages: 8
  • Words: 2218

Marketing Dilemma: Promoting Harmful Goods

It is clear that the major aim of the companies is gaining profit and one of the main ways to reach this goal is to satisfy consumers' needs, and at present even to foresee these [...]
  • Pages: 2
  • Words: 587

High Tech Market in South Korea

This paper seeks to determine the potential of consumers aged 18 to 40 as an appropriate target market segment in the high-tech market in South Korea. This means that they can afford the products offered [...]
  • Pages: 2
  • Words: 586

Analysis of Financial Performance of Yahoo Inc.

The paper seeks to analyze the performance of the company for the between 2010 and 2012. Analysis of income statement of the company shows that the revenue declined from $6,325 million in 2010 to $4,984 [...]
  • Pages: 5
  • Words: 654

A Marketing Plan for Prius Electronics

The transition in the management of this family owned enterprise has necessitated the deepening of its hold on the high end market. The selected market plan also has the potential to increase the returns of [...]
  • Pages: 8
  • Words: 2243

Current Trends and Product Life Cycle

The manager of the organization will tackle the threats of the business with opportunities. Trends in the product life cycle will sustain the business.
  • Pages: 2
  • Words: 545

Contemporary Issues in Marketing and Management

In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]
  • Pages: 7
  • Words: 2011

E-Marketing and Online Reputation

According to Hovancakova, the current trends and patterns in global marketing justify the importance of mobile development as a tool of marketing, but with the growing intensity of business competition, organizations and marketing professionals will [...]
  • Pages: 10
  • Words: 2731

Examining a Sector in Travel Industry

The vast and the sheer number of organisations operating in the entire travel industry in the UK makes it impossible to conduct an overhaul examination of the services offered in the industry.
  • Pages: 11
  • Words: 3068

Tesla Motors Marketing Strategy (2013-2016)

In the primary demand strategy, organizations aim to increase the number of sales within their respective industry by boosting the number of customers either by making themselves attractive to clients who are non-users of the [...]
  • Pages: 20
  • Words: 5481

Tesco Plc: Chinese Market Entry

The fact is that the scaling back of operations within the U.S.combined with slow economic growth is indicative of a deterioration of consumer spending which makes establishing more Tesco locations within the country far from [...]
  • Pages: 8
  • Words: 2160

Zaeem Jamal Marketing Strategy

Considering the fact that the U.K.is not a temperate country and often has extended periods of cold weather, this lack of a line of clothing that specifically caters to the local climate of the U.K.hampers [...]
  • Pages: 11
  • Words: 3078

Apple Function and Form

Product strategy The Smartphone models include all the characteristics described in the product review part and differentiated according to the differing needs of the target markets.
  • Pages: 7
  • Words: 1908

Al Ahlia Gulf Line Marketing Analysis

In the past years, the company has promoted the best business practices thus becoming a leading player in the global soft drink industry. The managers should consider the best principles in order to ensure the [...]
  • Pages: 5
  • Words: 1336