Marketing Essay Examples and Topics. Page 15
The purpose of the paper will therefore be to look at the internal and external factors that affect the airline as well as look at the marketing department's ability to create a solution that will [...]
The last section of this plan discusses marketing control and its applicability; market implementation; the organization of marketing activities; and the contingency planning in marketing, which highlights the potential risks in marketing and alternative measures [...]
Apart from this, it provides a marketing strategy for the launch of a new product Coke super that the Coca-Cola Company is to introduce in the market.
Therefore, in order to improve the demand of the product, the organization must take appropriate measures to ensure that the product effectively satisfies the needs of the consumers.
An assumption to be made is that there exist a relationship between the company and the customer and that the customer is more interested with the relationship.
In general, a business man should follow the following steps before settling down on the price of a commodity: come up with a marketing strategy, decide on the marketing mix, determine the demand versus price [...]
Since services are invisible and intangible, it is difficult for prospective customers to know the quality of services they are buying.
Purpose of the Plan The purpose of this plan is to explore and settle on appropriate strategies for introducing the Camel Series into the LAAA zone by executing a winning marketing strategy.
The key to success for Oriflame in the Russian market is as a result of well formulated strategy and top notch marketing planning.
The Airlines of Dubai International Airport have been extended to accommodate the new Airbus A380 and actually, the Flagship of the Emirates Dubai has been able to make an order of 47 of the Aircraft2.
The company should use all forms of communication that is internet, radio, TV and print to promote itself and inform the market of their products and the high reputation of the company, its trainers and [...]
From the understanding of the importance of market research in the introduction of new products and services, this study seeks to carry out a research study to analyze Dubai, UAE market, with regards to its [...]
The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing in [...]
Taking this into consideration it can be assumed that in cases where a hard to sell product is involved it is not that the company is experiencing a situation where the consumer does not want [...]
One of the main aims of the company is to increase the awareness among the customers of the available services and products as well as develop trust and loyalty for the growth of the shops.
When launching the "cyclone" brand, the target market constitutes a group of people who will be interested in buying the product. Lastly, in identifying the right target market for "cyclone", the psychographic characteristics of the [...]
This helps in knowing the customers that have to be retained, the services they value, and the incentives they ought to be given that would help motivate them.
It also consist of a contact management system that follows the different contact that the sales force has made to a specific customer, the purpose of such a contact, as well as the necessary follow [...]
The high value products on the other hand attract a warranty in the alternative of a discount due to their nature and disposable life.
To some extent, the advertisement of the cigarettes by some of the firms in Australia is questionable due to the influence the advertisement imposes to the non-smokers.
Essentially, recent trends shows that firms in pharmaceutical and airline industries pay much attention to price tiers since its differential is based on economic and demographic characteristics of the target consumers. Differential pricing strategies depend [...]
The American marketing association defines marketing as "the performance of business activities that direct the flow of goods and services from producer or seller to the consumer or user".
With focus on the market, the company can increase market share either by entering new markets or through market penetration which involves the use of aggressive marketing techniques to increase sales in the existing market.
In case the company needs the information, it should patiently explain to the clients why it needs the information and guarantee them of confidentiality of such information.
The completion of acquisition of Papa John's franchise will grant the franchisee the exclusive rights to operate the business of making and distributing pizzas under the Papa John's franchise.
Thus, it is necessary for the management to come up with effective measures that will ensure that the firm's operations are sustainable in the short run and in the long run hence enabling Levi's to [...]
Oligopoly is a type of market structure that has few companies but with huge capital bases.'Few firms' in this case are taken to mean that the activities of one firm are largely influenced by the [...]
To achieve this, the department needs to understand the departments that are involved in the process. All these departments are to be identified and appropriately involved in order to ensure that the process is successful.
In addition to this, touch screen technology eases the congestion of hotel waiters and waitresses crisscrossing the restaurants and hotels seeking to attend to clients.
The innovation of the airfryier has not only been a benefit to the health of the people but it also helps in the conservation of the environment.
In order to do so, the nature of the research to be conducted will seek to answer the following questions; 1.
Contextually, the research questions assumed in this context relates to the mentioned marketing strategies applied by the major automobile manufacturers to enhance their market presence in the emerging markets with respect to Turkey.
It has incorporated the general and specific objectives in the mission and vision of the school. This will put the institution in the map as the best institution in international business and knowledge exchange program.
The company's annual sales' growth rate appears to be maintained at almost 1%, which is indicative of the extent the organization might have dominated the markets in the areas of its operations. On the side [...]
In achieving the stated aim, the author incorporated the following as the key sections upon which the report was build on: To start with, the author tackled the introduction section that did present a review [...]
The major reason behind Starbucks decision to introduce the product is to capture the immense consumer market available in India as the country is home to at least 1.
In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the [...]
As such, the internet has influenced the pricing levels as competitors aim to control the market, while the customers aspire to enjoy the cheapest rates. In the recent past, the internet has emerged as a [...]
There is faster and instant means of information sharing through the use of desktop applications as well as line of business which eliminates the essence of spending a lot of time in locating and communicating [...]
This is because of the nature of the information contained in tacit knowledge makes it hard to express, share, and formalize.
The segments that the company will market to are the price, longevity and technology sensitive groups. For example, it is expected that, in future, Arimount will improve the scent and longevity of Amalast to more [...]
The company has invested in investment in skating footwear and other apparels, in 2009, the company introduced the Fila carving skates, with active steering technology which are skating shoes with high levels of comfort.
Like other players in the Australian telecommunications market, the company has weaknesses and continues to experience threats from a wide range of areas.
Moreover, there is lack of other significant products that might act as substitutes for the nasal screens since they are highly effective than the antibiotics.
Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.
To explain the criterion for developing the pricing policy, calculations will be given to show how the price of the product was arrived at.
The following are some of the objectives developed for the telecommunication industry in Nigeria To find out possible market expansion gaps expand in a five year period To find out the best customers retentions methods [...]
His marketing strategy will also help him increase his customers of the age of 6 to 10 who have a low level of awareness.
Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.
As an organization built on the fundamentals of growing an informed set of youth who will take the community to the next stage, we pride in unlocking the potentials of the young people.
Facebook also helps in management due to the response of the consumers on the product being sold. Facebook is also an addictive site and can lead to the waste of professional life.
From the findings of the market research, the company is able to equip its employees with the necessary equipments and technology to facilitate their duties.
According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both [...]
The latter has led to creation of Renault products used by Nissan Qashai such as the Renault 1. In the market segment, products and services produced by Renault-Nissan alliance have been recognized by consumers in [...]
The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.
To achieve this, the company has to look into the behavior of the customers and ascertain the best strategy to use to drive its objectives.
To attract the younger generation to this product, the company will roll out a 'fun' campaign to promote the Blink entry camera in all the regions where it operates.
The first thing that will be done is establishing the number of Shisha cafes that will be opened. Direct marketing will be the main means of promoting Shisha.
To achieve this, the organization needs to develop and implement an entrepreneurial marketing plan that will ensure that its development and marketing operations are effective, efficient, and sustainable to meet the goals and objectives that [...]
National Organization for Women is one of the non-profit organizations that use social media such as Face book, Twitter and YouTube as an organization centered marketing strategy.
However, it is important to mention that there are several strategies that firms adapt in the process of market segmentation and each strategy is susceptible to unique shortcomings.
It also clearly states the market that the company is targeting and is measureable as it defines the metrics that will be used to determine the effectiveness of the goal i.e.to achieve a 15% market [...]
Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.
The dynamism in the market require that the firm monitor the environmental factors that affects the exportation of wetsuits, the behavior of competitors, the channel of different participants in distribution chain and the receptiveness of [...]
It involves processes and products of a company; technology is one part of the processes that plays a crucial part in enhancing CRM strategy implementation.
Due to the fact that information availability and transparency is a priority for our online company, pricing rates will be displayed on our official site for our customer to view all necessary information.
Very advanced forms of analysis are necessary to take advantage of the information contained in the database. The retention of private information in marketing databases makes individuals vulnerable to these forms of online privacy concerns.
The wine industry in Vietnam, the analysis of internal and external factors the company, the country profile for Vietnam, and the suggested strategies are presented in details.
There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers.
As for the company's price policy and the way it affects the strategy and tactics of Hasbro, one must admit that it influences the above-mentioned elements of the company directly.
In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.
An exporter from Saudi Arabia, who is planning to sell incense to the Australian market, must first analyze the market conditions of the Australian market. The exporter can market to the population that lives in [...]
The articles sends some light to the approach of the market segment where the writer is of the opinion that there are some ideologies, related to the practices of the religion that need to be [...]
The Parisienne was represented in an extravagance manner in the commercials for French perfumes, the culture of perfumes and fashion created the major representation of the Parisienne and the marketing techniques for aiming Parisienne consumers [...]
This concept is directly related to Return on Marketing Investment and ROI which are often utilized in the description of the relationship between costs and the returns gained mainly in the form of profits.
The Tangs spent most of their time running their business as a result, they have no time to refine and polish their sales pitch.
The overall economic growth of the City of Fremont, California is anticipated to be a good factor in the development of the massage business and development of the Oasis Island in particular.
The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory [...]
As such, the services that the Company provides are usually matched to the needs of the customers in a way that makes its meet the customers' expectations and demand.
This is why it is important for Kleinaci to consider carefully the options available for it to enter this new market.
Indicating the impact of this significant societal shift upon the marketing domain, Kotler and Levy did not make attempts to redefine the meaning of the product development and communicating the brand ideas to the potential [...]
The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.
The fourth stage is to promote our website through pay-per-click advertising and other effective methods that will increase the flow of visitors to the site.
From the corporate principles, it is very evident that the company is very unique on how it handles its employees The marketing plan which the industry should embrace from this is that it should be [...]
The following are the main benefits that the hotels can gain from mobile marketing; Mobile marketing enables the hotels to create brand awareness.
Starbucks has implemented the Service, Quality, Image, and Price model to achieve its customer-based objective, of making Starbucks the most established and esteem brand name in the globe.
Though the product and market analysis of the business plan will be further analyzed in subsequent sections of this study, Empire Home delivery services will be engaged in the sale and distribution of a wide [...]
The future of this form of retail enterprise is bright is this commodity is easily available to consumers and more awareness created.
This is why it was not a surprise that Kotler and Levy's marketing concept influenced considerably the development of events and involved more scholars to numerous discussions and evaluation of the concept.
Aside from the core purpose of the magazine, it is expected that other companies may seek to advertise their products on the magazine which will increase the profitability of the enterprise.
The direct correspondence of the services of a service provider with those of a theatre makes it easier to compare the relationship between them and express the service provider services in theatrical terms.
The recommendations offered for the marketing campaign include enhancing the strategy to tackle competition, assessing the viability of beginning operations in Africa, improvement of the innovation cycle, expanding the target list of stakeholders for the [...]
The marketing concept requires a company to research on the needs and wants of the customers, and thereafter making decisions on what to produce as well as how to satisfy the needs of customers.
The paper examines the effect of the internet on the company's marketing and the company's ability to effectively explore the internet in the evolving role of marketing.
The author has gone ahead to discuss some of the characteristics that recur in the concept of value; the value of the customer is a concept that is subjective, in a conceptual manner, value is [...]
Pointing out these shortcomings of the first definition, Andreasen put forth an alternate definition of social marketing: Social marketing is the adaption of commercial marketing technologies to programs designed to influence the voluntary behaviour of [...]
The company prides itself in using the finest quality of materials. The company's small size allows it to provide that personal touch to clients, and this is its value proposition.
This is the only way the company can capture the biggest share of the market and position better in the competition.
Its weakness is that of economy and the oil prices that are rising on top of the debt the company has. It also helps in predicting the future and shapes the decisions of strategy in [...]
Central to all definitions of economic recession is the fact that there is a sudden reduction in economic activities that causes a frightening decrease in the level of spending.
This report thus seeks to provide insight into some of the ways that businesses in the hospitality industry can adapt to the changing needs of the new consumer.
It is clear that the major aim of the companies is gaining profit and one of the main ways to reach this goal is to satisfy consumers' needs, and at present even to foresee these [...]
This paper seeks to determine the potential of consumers aged 18 to 40 as an appropriate target market segment in the high-tech market in South Korea. This means that they can afford the products offered [...]
Paradox in marketing planning may be caused by different outcomes of planning capabilities, this is why this very issue is considered to be the burning one for many researchers.
The paper seeks to analyze the performance of the company for the between 2010 and 2012. Analysis of income statement of the company shows that the revenue declined from $6,325 million in 2010 to $4,984 [...]
The business operation of a firm may regulate the sale of products directly to customers or sell the products as wholesale merchandise.
The transition in the management of this family owned enterprise has necessitated the deepening of its hold on the high end market. The selected market plan also has the potential to increase the returns of [...]
The manager of the organization will tackle the threats of the business with opportunities. Trends in the product life cycle will sustain the business.
In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]
According to Hovancakova, the current trends and patterns in global marketing justify the importance of mobile development as a tool of marketing, but with the growing intensity of business competition, organizations and marketing professionals will [...]
The vast and the sheer number of organisations operating in the entire travel industry in the UK makes it impossible to conduct an overhaul examination of the services offered in the industry.
In the primary demand strategy, organizations aim to increase the number of sales within their respective industry by boosting the number of customers either by making themselves attractive to clients who are non-users of the [...]
Another definition for the phenomenon of e-marketing was provided by the Institute of Direct Marketing says that e-marketing is first of all the marketing activity that uses internet and online resources to achieve marketing goals.
The fact is that the scaling back of operations within the U.S.combined with slow economic growth is indicative of a deterioration of consumer spending which makes establishing more Tesco locations within the country far from [...]
There are quite a number of distribution channels that were used by the three suppliers to market and supply their products in the two markets.
Considering the fact that the U.K.is not a temperate country and often has extended periods of cold weather, this lack of a line of clothing that specifically caters to the local climate of the U.K.hampers [...]
Product strategy The Smartphone models include all the characteristics described in the product review part and differentiated according to the differing needs of the target markets.
In the past years, the company has promoted the best business practices thus becoming a leading player in the global soft drink industry. The managers should consider the best principles in order to ensure the [...]
The management, through the use of this product, will be able to record the time, locality and frequency of each of their staff member's utilization of the new faucet.
The application of FP1 in the firms' micro-cosmos assists in shifting the customers' focus on the structure of the integrated activities and the derived quality.