Marketing Essay Examples and Topics. Page 11

3,125 samples

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

The Kernel Keto Firm’s Business Plan Analysis

Overall, Kernel Keto hopes to become one of the market leaders and establish its strategic position with a permanent base of loyal customers. Therefore, Kernel Keto will rely on the direct and wholesale types of [...]
  • Pages: 5
  • Words: 1711

Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 651

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1144

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 904

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Agile Model in the Intelligent Traffic Systems Project

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 852

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286

Starbucks Company Entering New Iceland Market

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 940

A Feasibility Study of Bussleton Jetty’s

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 1377

The Marriott Bath Line: Marketing Strategy

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 341

How Digital Marketing Affects Climate

The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
  • Pages: 7
  • Words: 2000

Phone Pitching for Selling Products

Phone pitching was the absolute alternative because it enabled users to communicate directly in their business and has been widely adopted in the US market as a method of solutions selling.
  • Pages: 3
  • Words: 845

The BMW Marketing Strategies Analysis

It makes BMW's sales ratings even higher, along with the quality of the goods and the productive capacity of the organization. Moreover, the average income of the population of China also contributes to the popularity [...]
  • Pages: 4
  • Words: 1111

Analysis of Vectra Digital Case Study

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]
  • Pages: 2
  • Words: 597

Global and Regional Integration

The steps include everything from depositing the firm's financial contribution in a financial institution, obtaining an investor's authority of the attorney, having the deed of integration and firm rules and regulations notarized, enrolling the firm [...]
  • Pages: 7
  • Words: 1998

Identifying a Customer and a Problem in Business

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 319

Marketing of Indoor Farming in the UAE

Adding to that, the delivery service, health benefits, and availability of Local Leaves products can be advertised on all social media platforms to help the company get the recognition it needs in a short period [...]
  • Pages: 6
  • Words: 1547

Airbus and Boeing Firm’s Marketing Strategy

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 408

Digital Marketing Strategy of R.E.T.R.O. Console

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 727

Drafting a New Business Proposal

When drafting a business proposal, it is essential to consider a vast number of areas to avoid mistakes and foresee any risks and challenges. Knowing the best tools and methods of social media advertising is [...]
  • Pages: 2
  • Words: 611

Introduction to Marketing Theory and Concepts

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 698

Outreach Chicago Firm’s Client Satisfaction Level

Studying existing statistics is essential for the study as it can help disclose the issue of low-income individuals and people in need in the United States better. This research identifies the special need for women's [...]
  • Pages: 1
  • Words: 398

Influence of Stock Market Changes

The incomes of many organizations went down because of this global problem, and they were not able to make public funding to maintain the position of the stock market.
  • Pages: 2
  • Words: 570

The MyPark Company’s Marketing Mix

The design of the mechanism for the parking itself is well-thought out, as the singular motion of the sign dropping as the car approaches is simple, quick, and efficient.
  • Pages: 6
  • Words: 1492

Price Discrimination and Its Benefits

The use of price discrimination as the baseline pricing strategy will help the organization meet the needs of its key stakeholders and attract new customers.
  • Pages: 1
  • Words: 419

The BBVA Compass Distribution of Marketing Budget

The bank has faced the problem of the distribution of its marketing budget because, based on the indicators of the previous years, the organization began to spend less on advertising needs.
  • Pages: 2
  • Words: 553

The Lytro Company’s Market Segments

The company needs to make the ergonomic and simplistic design of the camera, coupled with its high-end functionality, the main focal point of the marketing.
  • Pages: 3
  • Words: 797

Approaches to Marketing Planning

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 621

IKEA Company: Marketing Mix

The secret of IKEA's success on the global market lies in its perfect execution of all components of the marketing mix.
  • Pages: 1
  • Words: 295

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 775

Marketing and Positioning Statement

In order to justify the high-end price, it might be helpful to use a high-quality leather material and equip the bag with extra pockets for organized storage, as most luxury bags miss that feature.
  • Pages: 1
  • Words: 345

The Most Effective Market Strategy for Patagonia

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 307

Marketing Concepts Explained

Buying Decision Influences on the buying decision can be described as factors that have a persuasive ability on the consumer behavior, they include environmental, organizational, interpersonal, and individual. These factors play a key role on whether a customer buys what one is selling or not. Consumer behavior is a study that focuses on the factors […]
  • Pages: 4
  • Words: 1055

Key Aspects of Business Marketing and Its Principles

Business marketing and its principles can be extremely helpful to students in their working lives. One of the key aspects is the importance of marketing and its functions for business. This aspect allows students to better understand what marketing goals are within a business environment and what benefits marketing strategies can bring to a company. […]
  • Pages: 1
  • Words: 341

International Marketing: Stock Market Volatility

This is especially relevant in the domain of economic sanctions when local producers are emulating the items that are prohibited to import because of the sanctions.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 288

LED-Clothes Powered by Body Heat: A Business Idea

Furthermore, it is important to add that the technology could be utilized for a variety of pieces of clothing, although the primary focus of the proposed start-up in the context of this business plan is [...]
  • Pages: 10
  • Words: 2805

A Growing Market: Restructuring P&G

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 558

Drexel University: Marketing Communication

Drexel University should identify its strongest sides and present them to a customer finding strong counterarguments on the weak sides of the company.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 580

Aspects of VALS Marketing Model

Vals is a model of psychographic segmentation of consumers, developed in the 1980s in the United States. In this case, the company is recommended to create a budget line of phones for children.
  • Pages: 2
  • Words: 498

Studying International Marketing Strategies

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 611

Party Products Company’s Strategic Business Plan

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 524

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 673

The Medical Watch Product: Business Plan

The requirement in this watch is for the clients to key in their schedule, the name, and medicine dozes for their daily activity.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1560

The Dyson Robotic Vacuum: Target Group and Marketing Plan

Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 342

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 879

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1526

Per Ludum Business Plan Formulation

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.
  • Subjects: Strategic Marketing
  • Pages: 12
  • Words: 3456

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 900

Starbucks and New Product Introduction

With a limited supply, a well-known coffee chain can attract customers and increase the company's value by introducing new products.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 562

EZ-Schedule App’s Feasibility and Implementation

They might be affected by the changes in the government's policies, but the required degree of stability is guaranteed by the lack of their direct influence on the field.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 851

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 594

Marketing Mix in Health Care

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 333

Consumers’ Problems During the Coronavirus Outbreak

For example, the pandemic makes people feel anxious and fearful about their health and the health of others. As such, entertainment products and services are the most needed by consumers.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 548

Copious Party Supply Retailer’s Marketing Strategy

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]
  • Subjects: Strategic Marketing
  • Pages: 17
  • Words: 4779

Cause-Related Marketing: Discussion

Thus, I do not see any hypocrisy in such an attitude, and I think that the popularity of cause-related marketing is really a sign that society is changing for the better.
  • Pages: 1
  • Words: 382

Copious.com Start-Up’s Marketing Strategy

Thus, the essay will determine marketing strategy components, discuss the marketing mix, present the products of my business, comment on product branding, consider the elements of the promotion mix, and explain the pricing strategy.
  • Pages: 2
  • Words: 661

Standardization to Achieve Company Efficiency

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 281

Digital Advertising: The Marketing Measures

The diverse array of products is the fourth category of products, which are well suited for the SEO optimization method because it is related to general term products.
  • Pages: 1
  • Words: 323

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 577

Marketing strategy of Accor Hotels

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 315

Digital Marketing Capabilities in International Firms

The article "Digital marketing capabilities in international firms: a relational perspective" by Wang, is dedicated to the analysis of digital marketing capabilities of a range of companies.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 292

The Buying Processes for B2B and B2C Customers

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]
  • Pages: 1
  • Words: 342

The Marketing Stratery: Shower Foam by Dove

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 321

Internet and Globalization Effects on Marketing

The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 576

Macro Environmental Factors in Marketing

Careful analysis of the environmental factors allows to predetermine and affect the company's performance through a tailored marketing strategy. The macro-environment often influences the success of a particular marketing strategy and the organization's performance.
  • Pages: 1
  • Words: 353

AHP Company in the Automated Wheelchair Market

To have an insight into the production and functions of this modern machine, the cost of production of a unit against the sales should be profitable to the AHP company.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 960

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 574

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1104

Uber Grocery Truck’s Marketing Plan

It is necessary admitting that the Careem acquisition was the largest deal in Uber history and changed the functioning of the UAE market.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2385

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

Aspects of Customer Service

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]
  • Pages: 2
  • Words: 545

The Efficient Market Hypothesis

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.
  • Pages: 5
  • Words: 957

Application of Social Media Marketing Platforms

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1211

Primary Scales for Quinoa-Based Organic Foods

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.
  • Pages: 3
  • Words: 861