Marketing Essay Examples and Topics

Some of the questions to be addressed in this paper include the steps taken to evolve the products to fit the needs of the present generations and the advertising channels employed to stay on top [...]

Quaker Oats Company is not an exception; making a profit, and increasing the share of the market remains the company primary objective.

The art of marketing starts when a product is produced, and stops when the product is transferred to the open market.

A distribution channels are a group of people and firms involved in the transfer of title or ownership as the product moves from the producer to the ultimate consumer.

The main aim of the survey was to ascertain the opinions of the parents with regard to the state of road safety in the city.

The company seeks to reach 2 million clients in the next two years with a possibility of gaining a comparative advantage against potential competitors due to the fact that it is has the first mover [...]

The organization of the sales force helps the organization to choose the channel, which will be most appropriate in marketing the products. The organization of the sales workforce also determines the assigning of roles to [...]

During the sporting period During the sporting season, Sony will take the advantage of the massive number of fans visiting the stadium to watch their team performing on the pitch.

The solution to the problem of poor market sizing is to recruit experts to do research that relates to the size of the market.

The second item in our market analysis would be the image and special features of the products. It would be important to create a good image of our products by enlightening customers about the special [...]

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]

There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The dissemination of marketing messages is the main principle behind viral marketing [...]

The product that will be introduced in the market is mobile money transfer. The range of cash that will be allowed will be between US$ 50 and a maximum of US$ 1500.

To conclude, it is suggested that SNSs represent the next frontier for growth and competitiveness in this organisation. As more people join SNSs, the organisation needs to put in place strategies that ensure its online [...]

It is obvious that in the suggested examples, one of the key goals of retailers is to attract more customers and buy their goods.

The fundamental objective of this strategy is to increase the customer base. Of course, the result would be a significant decline in the number of customer visits to the company stores.

Stakeholders in the education sector need to address the rising cost of college textbook prices so as to lower the cost of college education.

I think that it is the process that involves the creation of products, explanation of their value or promotion, and the delivery of these products to the customers.

Employee empowerment is one of the strategies that companies use to improve their competitiveness. Employee empowerment is one of the strategies that companies adopt to increase employee productivity.

A marketing plan is defined as a business document prepared with the aim of giving detailed information about the current position of a business in the market and the marketing strategies it plans to employ [...]

Since the main objective of a point of difference is to locate a benefit that differentiates the brand from others of the same type, a company has to find a feature that will motivate its [...]

This is meant to cover the cost of the features and the profit margins so that the firm can be efficient in its operations.

The urban centers are also attractive to both the small-scale and large firms because of the purchasing power in the towns. This affects the ability of the small-scale firms to adopt e-commerce at a speed [...]

A strand of economic literature demonstrates that in many situations government intervention in a free-market economy materializes from the failure of the private sector to streamline the markets, and from government urge to protect investors [...]

The use of advertising in the promotion of the marketability of this product is a strategy that Procter & Gamble has effectively developed across Australia and the rest of the international market.

The two top managers of the company seem to be determined in having their choices adopted by the company, and it is from this strong conviction of the two that marketing consultants have to be [...]

This is done with the aim of creating awareness for the products or services of a company to the current and potential customers.

The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.

Goals, Aims and Objectives To establish the importance or value of marketing the company in a better way To assess the risks that may be faced while marketing the company To source additional resources that [...]

This is because online marketing enables the customers to get more data related to the products, for example, the pieces of information concerning the prices and quality.

Mills says that the ability of the Australian firms to penetrate the American markets was one of the successful story. The American market is one of the most attractive in the world.

Among the key elements integrated into the Ford Mustang marketing strategy that has favorably positioned the firm in the market include economic factors, environmental issues, marketing strategies, and the 4 Ps in the marketing of [...]

It highlights methodology to be used, methods of data collection to be applied in the research study, objectives of the proposed research, expected findings and research limitations.

In order to solve the marketing problems, the marketer must develop a perceptual map that illustrates the product's feature and a different one showing the attributes of the ones offered by the competitor.

Marketing research is the process of collecting, investigating and interpreting the news about the market focusing on a product or service based work to be kept for market selling by considering the time events like [...]

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]

It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists.

In case the company decided to target the commercial market, the company had to increase the size of StaGreen's bag to 50 kg.

The sheep will be the size of a pillow and it will have letters of the alphabet spelt on one side and the numbers 0-10 written boldly on the other.

In most cases, the marketing strategies are designed to enhance a long term plan, with tactical plan releasing enough particular actions and tasks to be achieved in a particular financial year, and the remains part [...]

The limitation associated to Vicky Company is lack of wide variety of products in the market and therefore the company needs to introduce more products to the market.

This is given the fact that customer loyalty is one of the features that defines this company in the market. The following are some of the assumptions made in the study together with the scope [...]

The company's marketing plan aims at ensuring that products get to the market in the required quantities and quality hence meeting demands of the consumers.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

Through the website, the company is able to create awareness among the customers on the existing products or on the new products produced in the market.

Here, Liz stands to benefit from the goodwill of the parent company in terms of a ready market, strategic location, and customers.

The growth in net sales was highest between years 2008 and 2009, followed by the year 2010-2011 periods. Net profit as a percentage of sales was highest in year 2008 as a result of low [...]

Therefore, it is important for the USA marketers to understand the culture and expectations of the Chinese people. The above may impact an American's company marketing strategy in that the Americans might be forced for [...]

Even though the amount by which a company may increase prices of its products is decided by every individual company, the 60% increase in price by Netflix is justified due to the growing demand for [...]

The sedan is the latest design of the Toyota Corolla car which is some expensive than the past model although it has been successful.

Sophistication and comfort in the Apartments is the main theme in all the marketing tools to be used. First, the business will use customer relationship management in order to increase the present tenant's rate of [...]

They should take initiatives to reappraise their expectations and the role of marketing in a digital and networked marketplace. Marketing techniques should identify how to attack the competition and the value of emphasizing value.

The effects of this activity are there for everybody to see and that is why the society needs to stand up against smoking which can be proved by the resources that are used to treat [...]

The industry is expected to make the choice based on the quality, and that is where the concentration of all the business resources would be diverted.

Tracking the peculiarities of Magners positioning in the market, one can comment on the issue and provide a better strategy for the product positioning, thus increasing the revenues and the popularity of the brand.

Price fixing occurs when market players collude to have the prices of commodities fixed at a certain point, hence circumventing the supply and demand dynamics of the market.

The Lemonade case falls under fast-food restaurant and as such to evaluate its actual financial performance, it is wise to insider its performance to that of other players within the industry. The performance is shown [...]

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.

The second element in marketing mix is place, and it entails identifying the appropriate channel of reaching the potential customer. Price is the third element and it refers to the cost of the item/service.

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]

By conducting marketing research, Kudler would make wise decisions because the organization will refer to the findings of the research. Without marketing research, an organization would think that it is able to satisfy the needs [...]

Thus, the changes must be implemented in the advertising campaign with the more relation to the donation and changing of the ethical aspect.

Nivea beauty products have been marketed to me more than once using word of mouth, what the marketers does, they lay a table in the streets and when they see someone passing, they get to [...]

The cost of the type of marketing strategy chosen is directly proportional to the cost of networking used. Knowledge of the segment variable is very important in segment identification.

Thus to this example in order to market the Kool-aid product in Australia, one has to consider that it is a product for kids hence should be suited for kids.

Kotler and Keller argue that the main objective of marketing is to sensitize the public about the existence of a given item or a service.

The market is also referred to as equity market and it is very crucial in economic growth bearing in mind that by issuing specific percentage of their shares to investors, companies are able to raise [...]

Advertising, promotion, and marketing makes the business world have a share of its fun, creativity, innovation, and entertainment; in the case, the world lacks these business processes, then the fund of the business world would [...]

The general objective of this study is to establish the most appropriate system to communicate to the mothers, fathers and grandparents of the children about the product in a manner that they can get attracted.

Based on the stage of development of the product in the life-cycle of the product, the following combination of media approaches will be of great use to marketing Blizzard.

The article focuses on Coca-Cola company's defense of its pricing strategy that has come under heavy criticism by investors who allege that the company's pricing formula is acting as a 'spoiler' in the soft drinks [...]

With such abundance in the availability of media, it is worthwhile to choose the information, which ought to be communicated to the buyers.

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]

Sales Force Automation primarily involves the use of software modules for streamlining all the activities pertaining to sales and to aid in the reduction of time that sales representatives need to spend on each of [...]

The provision of funds by the parties that partnered with Google Company helped in the successful establishment, development and expansion of the company to its current level at which it is a recognized multinational company.

One reasons, as to why the Citicorp and travelers merger was considered important in the financial industry of the United States was because this merger would create "a financial supermarket hence increasing the economies of [...]

As the newly appointed CEO to the Cedarville County jail, my main objective is to make use of the existing security technology to deal with the insecurity issues and transform the administration of the facility [...]

E-marketing relates to the use of modern technologies and media available in the digital age to attract and retain potential fans and sponsors for the purpose of generating profit.

This is based on the fact that the demand reflects the wants and needs of the customers. The product represents the solution to the needs or wants of the customers.

The strategy is preferred due to huge number of the websites users and the high number of transactions that social network marketing generates.

During the time when I was doing my internet research on the product, I had come to the realization that the amount of money needed to purchase the TV would probably pay for a semester [...]

Being the basis of the marketing, which denotes the needs and desires of customers, identifies the methods aimed at satisfying those needs and meets the organizational objectives, the international marketing performs the same actions, but [...]

They update the websites to inform their customers of the latest products they are advertising as well as the employees on the new programs and the activities of the company and the projects they are [...]

Some of the important aspects considered are the suitability of the car for the purpose it was intended, the convenience of the car and the availability of the maintenance service to the customers.

This is done by studying the spectrum of the area to be covered, the distance to be covered. The different packaging and in different quantities will have catered for a wide variety of people and [...]

To be competitive in the market and realize profits from the sale of the product "Be Fine Vegan Skin Care" in a competitive market, marketing executives analyze and design a market plan that is strategically [...]

In this regard, a brief definition of the term qualitative research shall be provided as well as an outline of the primary methods for conducting this type of market research.

The company employs an outside group, Merchant Service Organization to monitor the display of its products at Wal-Mart stores so as to ensure that the company's products are up on the shelves and that they [...]

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.

One of the director in the company summarizes "all personnel are required to support the quality of Virgin Blue and to take an active role in identifying and facilitating opportunities for improvement where the ultimate [...]

Marketing is vital because the public cannot vote for a candidate who is not known to them and thus this paper explains the various strategies that politicians employ in order to have an upper hand [...]

Marketing is an important exercise in a company; it ensures that target customers access goods and services a company manufactures. It is through marketing that a company understands the expectations of its target market.

Subway and through the method of observation; it will give a report on the performance of this Franchise relative to that of other fast food franchises in the country.

Schultz and Murphy are of the opinion that children beauty pageants are considered to be the fastest growing beauty segment in relation to the pageant market.

Family members and friends came in to help them in the picking, packing, and delivery of the products to the customers.

In their article titled "The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses", Chang, Chen and Huang address the effect of [...]

The company was established in the year 2000 to cater for the needs of fashion conscious New York population and has expanded to establish new shops in Myrtle Beach in South Carolina State and Virginia.

To be successful, the promotional strategy of a not-for-profit organization should meet a range of requirements. At the same time, a not-for-profit organization should take into account peculiarities of its activity and its clients.

The telephone rings: the phone is not inside the refrigerator, it is outside the refrigerator, somewhere inside the house. Now is the time to introduce to the world this appliance which has been the result [...]

In order to comprehend the significance of technology in the market, it is imperative to fully understand the meaning of macro-environment forces.