Marketing Essay Examples and Topics. Page 11

3,131 samples

“Marketing: 2011 Custom Edition” by Lamb

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.
  • Pages: 6
  • Words: 1641

Religious Belief and Buying Behavior

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.
  • Pages: 2
  • Words: 645

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 560

Importance of the Strategic Marketing Planning

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2069

International Organization: Strategic Plan Considerations

Consequently, the formulation of such a plan regarding the international market essentially relies on the form of corporate leadership, cultural aspect, environmental complications, size, and efficiency of plan- makers and so on."Think globally, but act [...]
  • Subjects: Strategic Marketing
  • Pages: 16
  • Words: 4465

Price Factor in Vacation Accommodations

This research confirmed that price was becoming more important, but also that perceived value for the money was primary for most of the target audience.
  • Pages: 35
  • Words: 5410

Walmart: Marketing Expansion

To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences.
  • Pages: 15
  • Words: 2038

Not So Wonderful World of EuroDisney

These factors include ignored climatic conditions, expensiveness of services offered as measured by European standards, the economic recession observed in Europe at the time, financial constraints conditioned by the 1991 Gulf War, lack of attention [...]
  • Pages: 4
  • Words: 1115

Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2700

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 550

Comprehensive International Marketing Plan

It is critical to note that the country is supportive of small and medium-sized enterprises and this has seen a boost of the same.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 2781

Kellogg’s Marketing Case Analysis

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.
  • Pages: 29
  • Words: 2392

Yasser AlSanad Marketer’s Professional Biography

He has a talent for conducting research to determine customers' concerns and expectations and explaining these findings to the management. Yasser-AlSanad's years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 392

The Fast Food Restaurant Market of Canada

More than 100 various franchising offers Growing demand for fast food restaurant franchising Wide variety of demanded franchises with diverse prices and distinct revenue potential Growing possibilities to utilize disposable income, which increases proportionally [...]
  • Pages: 2
  • Words: 529

Riddell Speed Flex Helm: Strategic Proposal

This intention implies the need to benefit from innovation in technology, the economy, and other fields, and the sports industry is no exception to the rule.
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3143

Marketing Communication Plan to Launch Maestro

The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all [...]
  • Pages: 3
  • Words: 798

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3075

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 346

iPhone Compatibility With Apple Pencil

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2763

Pricing With Fashion Retailers

The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.
  • Pages: 1
  • Words: 273

Aspects of Marketing Concepts

The importance of content analysis should not be overlooked due to the high level of impact it has on the ability of the management to communicate goals and objectives.
  • Pages: 10
  • Words: 2746

Fitbit: Marketing Strategy

Fitbit produces smartwatches, fitness trackers, and accessories (Fitbit, 2018). The market is characterized by: high competition, fast development, and social influences.
  • Subjects: Strategic Marketing
  • Pages: 14
  • Words: 802

Russian Machinery Industry and Market Entry Strategy

The paper investigates the development of the machinery industry in Russia. Russia's territory stretches thousand miles from the East to the West and from the South to the North.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2540

‘Magic Pen’ Product of Office Depot: Marketing Plan

When Magic Pen succeeds in the market it will add value to the product line and profitability of the company. Since the company intends to sell Magic Pen to every segment of customers, it can [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 768

Amnox: Export Marketing Plan

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.
  • Subjects: Marketing Project
  • Pages: 15
  • Words: 1998

Choosetheprice Website’s Marketing Plan

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1877

Service Level Agreement and Management

A service level agreement is a part of the contract between the marketing organization and the client which stipulates the obligations of the parties and the exact issues of the deal.
  • Pages: 2
  • Words: 583

Dunkin’ Donuts Company’s Marketing Audit

The mission of Dunkin' Donuts is that it will work hard to be the dominant retailer of high-quality donuts, bakery products, and beverages in the market in which they choose to compete.
  • Pages: 2
  • Words: 862

Neiman Marcus & Wal-Mart Companies’ Target Markets

The Neiman Marcus website depicts that the target market of the company is the elite and the high-end street shoppers. It is not possible to determine exactly how much money the customers of Neiman Marcus [...]
  • Pages: 1
  • Words: 448

Strategic Marketing Plan for Globalization Move

The company's strong position in the domestic market and the availability of resources to enter the Chinese market allow for the decisive transition of the company to international marketing.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1641

Aspects of the Shared Bicycles Service

The primary consumers of the service will be college students, teachers, and visitors to the campus. However, since the purchase will be made at the college's expense - that is, at the cost of all [...]
  • Subjects: Strategic Marketing
  • Pages: 11
  • Words: 3141

Cultural Integration of Joint Ventures Factors

The researcher was keen on identifying peer-reviewed empirical studies to help in investigating factors that affect the cultural integration of joint ventures.
  • Subjects: International Marketing
  • Pages: 30
  • Words: 8193

Foreign Market Entry for India

The purpose of this organisation has been to identify, promote and engage in evidence-based activities to meet the demands of all industries and companies whose business models revolve around aluminium in the Persian Gulf.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 3095

Global Marketing Plan for the Organization

Talking about the possible countries for globalization, it is essential to consider the rate of globalization of a particular nation and the demand for the products that an organization sells.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 620

International Competitiveness of Small and SME in China

The purpose of this quantitative research is to explore the factors that positively and negatively impact the international competitiveness of SMEs, focusing on the information and case studies from China and Zhejiang province, in particular.
  • Pages: 3
  • Words: 905

International Marketing Strategy for Starbucks

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1431

Careem’s Differentiation: Customer Loyalty

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 829

Marketing. Temperature-Sensitive Vending Machine

In addition, it is vital to highlight that location of vending machines is as well of significant importance. To sum up, in my opinion, installing temperature-sensitive machines in crowded places without a significant amount of [...]
  • Pages: 2
  • Words: 617

Sales Portfolio: A Bank Mortgage and Marketers

Although a mortgage has several advantages to both the commercial institution and the customer, it has its share of disadvantages. Many clients are reluctant to take up a mortgage because of the high interest rates.
  • Pages: 2
  • Words: 606

Market Segmentation by Various Companies

Market segmentation is used by various companies to tailor their products and services to the target demographic or consumers who are thought to be most interested in these products and services.
  • Pages: 2
  • Words: 568

Stormer’s Ironing Services: Marketing Plan

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2814

Coca-Cola’s The Super Bowl Advert

On the other hand, the second advert is limited to perspective, since it is not a fact that our grandparents used to take Coca-Cola in order to make life easy after their hard work.
  • Pages: 2
  • Words: 554

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 608

Researching the Business Structure

The tax is calculated as an individual tax, and there is a tax-free threshold of $18,200, which is important for a small-scale and young business.
  • Pages: 2
  • Words: 550

Global Marketing: Cultural Aspect

It is considered to be one of the most evident cultural differences, and it can lead to grave mistakes. It is essential to respect the culture of a specific country when selling the product or [...]
  • Pages: 1
  • Words: 332

Predictive Analytics in Digital Marketing

The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such [...]
  • Pages: 2
  • Words: 571

Pricing Strategies and Models in the Hotel Industry

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 615

MNC Adidas Group: International Accounting

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 674

International Capital Markets, Asset Pricing and Financing the Firm

With respect to the international asset pricing and portfolio theory, the author centers on the diversification benefits and cost. On the other hand, the second view suggests that diversification is essential to every organization; however, [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 558

Advanced Practice Nurse Job Aspects

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 605

Car Retail Price and Car Mileage in Dubai Market

Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car [...]
  • Pages: 2
  • Words: 557

Katara Events Website Project Development

As noted, the website has effectively supported the provision of credible information pertaining to various village events to individuals in the region.
  • Subjects: Marketing Project
  • Pages: 30
  • Words: 8159

Coal India Limited and Store Norske

Given that Coal India Limited is a listed company, the acquisition will be subject to controls by the Securities and Exchange of India.
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2187

A Solar System Business Idea

If the location of this business is favorable, the goal of achieving a turnover of $1 million is tenable. Some of the factors to be considered when coming up with the right marketing mix for [...]
  • Pages: 4
  • Words: 1165

Walgreens: The Marketing Challenges

This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability [...]
  • Pages: 10
  • Words: 2972

Intellectual Property: Social Value of It

He states that with the invention of internet, marketing strategies have increased revenue to these companies because more and more people in different corners of the world are able to view an advertisement placed in [...]
  • Pages: 14
  • Words: 3868

Gangxia River Park Area Regeneration in Shenzhen City

Gangxia River Park is located in the Southern corner of Futian District, Shennan road, south side, Fuhua third road, north side, near the crystal island, the community centre, the axis of the east-central area of [...]
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3556

The Newcastle Australian Theatre

The Goal of the report is to provide help to the top management is to expand the business and services being offered by The Newcastle Australian Theatre.
  • Pages: 11
  • Words: 2907

The Company Wenergy Solutions: Marketing Plan

To successfully position a product in the market to gain a desirable market share, a good marketing strategy and marketing plan have to be designed to that end.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1226

How Game Mechanics Create Demand for Virtual Goods

Before presenting the study, the authors prove the importance of the matter. The authors predicted the new directions, which may appear in the flow of the study; however, the points that can possibly contradict the [...]
  • Pages: 2
  • Words: 451

Marketing: Customer Loyalty

One of the most discussed issues in the financial services sector around the world is the improvement of the services that are given to customers.
  • Pages: 9
  • Words: 2697

Cash Rebates: Advantages and Disadvantages

Cash rebates are beneficial for many businesses though they are risky for customers; in case people are ignored or paying is delayed it is necessary to file a complaint and write to the company of [...]
  • Pages: 2
  • Words: 514

Acquisition of ACME: Challenges the Company Faced

Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 901

ACME International Expansion Program

ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1348

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 799

Multinational Corporations Aiming to Operate in China

The most important factor which is more likely to affect the profits remitted from the joint venture is considered to be the tax policy which both the US and Chinese regulatory bodies implement.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 623

Marketing for Orthopedic Footwear Production

The example of Nike ID places emphasis on adjustment to a dynamic external environment and the subordination of the needs and demands of customers.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1004

China and India in Emerging Healthcare Markets

In regard to issues of changing world order, and to the resurgence of regionalism, in particular, these countries throw some doubt upon the ability of the mainstream to capture fully the complex nature and dynamics [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1222

99-Cents-Only Stores: Company Profile

As the name suggests, the famous retail chain provides a deep discount on the general consumables such that all products are nearly priced at 99 Cents.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 612