Marketing Essay Examples and Topics. Page 11

3,188 samples

Global and Regional Integration

The steps include everything from depositing the firm's financial contribution in a financial institution, obtaining an investor's authority of the attorney, having the deed of integration and firm rules and regulations notarized, enrolling the firm [...]
  • Pages: 7
  • Words: 1998

Identifying a Customer and a Problem in Business

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 319

Marketing of Indoor Farming in the UAE

Adding to that, the delivery service, health benefits, and availability of Local Leaves products can be advertised on all social media platforms to help the company get the recognition it needs in a short period [...]
  • Pages: 6
  • Words: 1547

Airbus and Boeing Firm’s Marketing Strategy

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 408

Digital Marketing Strategy of R.E.T.R.O. Console

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 727

United Parcel Service in India

Due to the war, UPS continued to provide services and expanded its retail forms of transport to customers relocating to the outskirts from urban centers.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1679

Drafting a New Business Proposal

When drafting a business proposal, it is essential to consider a vast number of areas to avoid mistakes and foresee any risks and challenges. Knowing the best tools and methods of social media advertising is [...]
  • Pages: 2
  • Words: 611

Introduction to Marketing Theory and Concepts

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 698

Outreach Chicago Firm’s Client Satisfaction Level

Studying existing statistics is essential for the study as it can help disclose the issue of low-income individuals and people in need in the United States better. This research identifies the special need for women's [...]
  • Pages: 1
  • Words: 398

Analyzing a Commercial: Fiat 500X

In the context of this analysis, the use of sex appeal refers to the use of both genders in sexual contexts to manipulate customers to behave in a predetermined way.
  • Pages: 7
  • Words: 1971

Trademark Example: Head & Shoulders

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 403

Influence of Stock Market Changes

The incomes of many organizations went down because of this global problem, and they were not able to make public funding to maintain the position of the stock market.
  • Pages: 2
  • Words: 570

The MyPark Company’s Marketing Mix

The design of the mechanism for the parking itself is well-thought out, as the singular motion of the sign dropping as the car approaches is simple, quick, and efficient.
  • Pages: 6
  • Words: 1492

The BBVA Compass Distribution of Marketing Budget

The bank has faced the problem of the distribution of its marketing budget because, based on the indicators of the previous years, the organization began to spend less on advertising needs.
  • Pages: 2
  • Words: 553

Disruptive Innovation of Uber and Spotify

However, one day I saw Uber in one of the online ads and decided to check what it offers. I was satisfied with the price of the trip and the overall quality of the service.
  • Pages: 3
  • Words: 844

Approaches to Marketing Planning

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 621

Gnomial Functions Inc.’s Sales Forecasting Method

The weighted moving average used four weights to determine the likely level of sales in the next month. Gnomial Functions Inc.should use the weighted moving average to determine the likely level of sales in the [...]
  • Pages: 1
  • Words: 307

New Products: Electric Scooters

Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 278

Discussion of Marketing Definition

Thus, free choice associated with changing consumer behavior forces companies to "modify their marketing communication by implementing new forms and tools to gain the trust of customers and to influence purchase".
  • Pages: 1
  • Words: 301

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 775

Marketing and Positioning Statement

In order to justify the high-end price, it might be helpful to use a high-quality leather material and equip the bag with extra pockets for organized storage, as most luxury bags miss that feature.
  • Pages: 1
  • Words: 345

Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1059

Disney+ Streaming Service Targeting a New Segment

They value the balance of the product's quality and price, prefer affordable entertainment, and choose both classics and the latest trends. It will also contribute to the broadening of the target audience and the acquisition [...]
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1569

The Most Effective Market Strategy for Patagonia

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 307

Marketing Concepts Explained

Buying Decision Influences on the buying decision can be described as factors that have a persuasive ability on the consumer behavior, they include environmental, organizational, interpersonal, and individual. These factors play a key role on whether a customer buys what one is selling or not. Consumer behavior is a study that focuses on the factors […]
  • Pages: 4
  • Words: 1055

International Marketing: Stock Market Volatility

This is especially relevant in the domain of economic sanctions when local producers are emulating the items that are prohibited to import because of the sanctions.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 288

LED-Clothes Powered by Body Heat: A Business Idea

Furthermore, it is important to add that the technology could be utilized for a variety of pieces of clothing, although the primary focus of the proposed start-up in the context of this business plan is [...]
  • Pages: 10
  • Words: 2805

A Growing Market: Restructuring P&G

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 558

Drexel University: Marketing Communication

Drexel University should identify its strongest sides and present them to a customer finding strong counterarguments on the weak sides of the company.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 580

Studying International Marketing Strategies

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 611

Party Products Company’s Strategic Business Plan

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 524

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 673

The Medical Watch Product: Business Plan

The requirement in this watch is for the clients to key in their schedule, the name, and medicine dozes for their daily activity.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1560

The Dyson Robotic Vacuum: Target Group and Marketing Plan

Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 342

Marketing: The Tao of Timbuk2 Company

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 914

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 879

Per Ludum Business Plan Formulation

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.
  • Subjects: Strategic Marketing
  • Pages: 12
  • Words: 3456

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 900

EZ-Schedule App’s Feasibility and Implementation

They might be affected by the changes in the government's policies, but the required degree of stability is guaranteed by the lack of their direct influence on the field.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 851

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 594

Aggregate Production Function

It is important that in the context of the aggregate production function, all the other factors of production and the economy do not change and remain fixed.
  • Pages: 1
  • Words: 313

Marketing Mix in Health Care

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 333

Consumers’ Problems During the Coronavirus Outbreak

For example, the pandemic makes people feel anxious and fearful about their health and the health of others. As such, entertainment products and services are the most needed by consumers.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 548

Copious Party Supply Retailer’s Marketing Strategy

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]
  • Subjects: Strategic Marketing
  • Pages: 17
  • Words: 4779

Cause-Related Marketing: Discussion

Thus, I do not see any hypocrisy in such an attitude, and I think that the popularity of cause-related marketing is really a sign that society is changing for the better.
  • Pages: 1
  • Words: 382

Development of a Low Calorie Date Jam

For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3104

Copious.com Start-Up’s Marketing Strategy

Thus, the essay will determine marketing strategy components, discuss the marketing mix, present the products of my business, comment on product branding, consider the elements of the promotion mix, and explain the pricing strategy.
  • Pages: 2
  • Words: 661

Standardization to Achieve Company Efficiency

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 281

Digital Advertising: The Marketing Measures

The diverse array of products is the fourth category of products, which are well suited for the SEO optimization method because it is related to general term products.
  • Pages: 1
  • Words: 323

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 577

Marketing strategy of Accor Hotels

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 315

Digital Marketing Capabilities in International Firms

The article "Digital marketing capabilities in international firms: a relational perspective" by Wang, is dedicated to the analysis of digital marketing capabilities of a range of companies.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 292

Market Entry Into a Country With a Large Power Distance Index

First of all, when entering a market in another, a marketing manager should remember that it is essential to adapt the goods or services produced by a company to the habits and traditions of another [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 355

Pricing a New Product

Therefore, a balance should be reached, where the product is bought willingly, and the business gets the maximum possible profit from sales so that benefits exceed the cost of production. One of the most obvious [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 282

The Buying Processes for B2B and B2C Customers

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]
  • Pages: 1
  • Words: 342

The Marketing Stratery: Shower Foam by Dove

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 321

Internet and Globalization Effects on Marketing

The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 576

Digital and Traditional Marketing

In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.
  • Pages: 1
  • Words: 317

The PEST Analysis of the Fashion Industry

The brands focusing exclusively on such products in demand during the summer or the winter as, for example, swimwear or parkas, have to account for the potential losses during an off-season.
  • Pages: 1
  • Words: 379

AHP Company in the Automated Wheelchair Market

To have an insight into the production and functions of this modern machine, the cost of production of a unit against the sales should be profitable to the AHP company.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 960

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 316

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1104

Uber Grocery Truck’s Marketing Plan

It is necessary admitting that the Careem acquisition was the largest deal in Uber history and changed the functioning of the UAE market.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2385

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

Aspects of Customer Service

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]
  • Pages: 2
  • Words: 545

The Efficient Market Hypothesis

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.
  • Pages: 5
  • Words: 957

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 763

Primary Scales for Quinoa-Based Organic Foods

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.
  • Pages: 3
  • Words: 861

AFDCO Incorporation Marketing Plan

PESTLE tool is used in the analysis of the AFDCO Incorporation’s macro-environment. The tool incorporates the political, economic, social, technological and legal environments.
  • Pages: 7
  • Words: 743

Create Happiness Organization: Marketing

Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains.
  • Pages: 8
  • Words: 620

Netflix and Its Understanding of Target Market

Brand development and customer relationship management are the well-developed strategies used by the company to promote its service. A combination of different tools, such as web forms, email marketing, social media engagement, and landing pages, [...]
  • Pages: 1
  • Words: 357

COVID-19 Pandemic Is Changing Customer Behavior

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.
  • Pages: 4
  • Words: 1235

A Growth Trajectory of the 3D Design System

The last stage is two weeks long and is focused on the launch of the product and customer review analysis. Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing [...]
  • Pages: 2
  • Words: 574

European Business Environment Scanning

From the perspective of the specifics of the business process, market participants can pay attention to wide environmental factors that determine the nuances of production, marketing, and other processes in the European environment.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 565

Online Marketing for Emerging Small & Medium Scale Enterprises

Scholars study the integration of online marketing strategies by SMEs from several major perspectives: how do the SMEs on emerging markets apply online marketing strategies, what are the most practical online marketing tools for SMEs, [...]
  • Pages: 11
  • Words: 2897

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1756

“Marketing: 2011 Custom Edition” by Lamb

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.
  • Pages: 6
  • Words: 1641

Religious Belief and Buying Behavior

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.
  • Pages: 2
  • Words: 645

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 560

Importance of the Strategic Marketing Planning

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2069

Social and Sustainability Marketing

In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.
  • Pages: 7
  • Words: 2025