Marketing Essay Examples and Topics. Page 10

Employees will be trained and guided to embrace the use of the internet. The third stage will be applied to reinforce the utilization of the website.

It also addresses the case on how to improve the financial status of the company and those planning to join the industry.

Phillip Kotler, one of the most respected scholars in the field of marketing defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for [...]

This is normally determined by the nature of information required from the respondents and the kind of access the researcher has to them.

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.

The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]

Low- and middle-class customers are less likely to be affected by price changes in these categories of products, as they would usually avoid buying luxury products and houses altogether. Low-income customers, on the other hand, [...]

The types of information one will be able to retrieve through this method include engagement statistics, posts by both the brand and other users, and their comments.

Such factors include the desired standards that consumers hold, the facets that influence the creation of customer's anticipations, and the best means of meeting or exceeding the expectations of clients.

The purpose of this report is to discuss how such culture-related concepts as Guanxi, the avoidance of loss of face, and self-reference criteria can influence the process of selling in China.

The mechanism of cooperation has some advantages and disadvantages that can have a significant impact on the success of the partnership and the possibility of business development in this region in the future.

Evaluation of the effectiveness of individual advertising or marketing approaches is one of the elements of assessing the efficiency of a company's marketing strategy in general.

This is attributable to the fact that the price elasticity of demand of products enables the organization to assess the effect of the variation of costs on the sales proceeds.

Time is a utility, which relates to the right planning so that the supply of particular products occurs at a period when the demand is high.

The seasonal naive method allows utilizing the previous time of the year's numbers, and the drift method relies on "the average change seen in the historical data".

In the MSNBC interview with Bob Prosen, the concept of the methodological price increase was discussed. The given example illustrates the importance of open communication and trust in the workplace.

Due to the recurring recession and the poor economic conditions all over the world, it has become pertinent for all the supermarkets and hypermarkets to be competitive. The loyalty cards present a platform for the [...]

One of the most important marketing indicators is the distribution of investments because this sphere is the main basis for planning and any financial forecast.

Generation X refers to the group of individuals born between 1965 and 1977 and are currently aged between 37 and 48 years.

However, it is possible to say that the demand for media and telecommunications products is more elastic in the short term.

In contrast to hyperreality, simulation reflects a mixture of reality and representation and, therefore, it is impossible to define where the real begins and where the false image is represented.

The highest score can be found in the commitment section which means that respondents notice the practical effort their companies do to maintain their collaboration with the partner.

The approach is used to monitor the decision-making processes of consumers and the brain parts involved. Whenever conducting marketing research, it is appropriate to consider various issues such as the worth of the study and [...]

The stories of the companies and the people who managed to find their own formulas for rapid success belong to the number of the most popular topics for discussion among people connected to media.

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]

The creator of the Subway brand defined the essential values of the company. He claimed that the quality of the food and outstanding customer service should be the key strengths of the company.

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.

The best research process to be used by the orchard is descriptive research because they are trying to target a particular market and analyze a customer category.

The role of marketing strategies - specifically, the choice of advertisement - on the consumer's decision-making is thoroughly explained in Kumar and Raju's article "The Role of Advertising in Consumer Decision Making".

On the other hand, reasonable arguments and critical attitude of the character would appeal to a segment of the audience unfamiliar with the product's profile.

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.

Developing the effective marketing campaign strategy is a highly sensitive task that includes many important steps such as defining its main objectives, analysing target audience and its needs, inventing the ways of how to incorporate [...]

The website launch is intended to symbolize the introduction of the new establishment of the Dubai hospitality industry. The chosen subject is about how the QE2 will attract new clients to buy real estate on [...]

In this regard, it may affect the demand for the company's products and the nature of competitive rivalry in its business environment.

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.

The type of the medium used in the advertisement and the influence of the used testimonials impacts strongly on the reliability of the product campaign.

As the target audience of the product is the elitist audience, the product needs to not only satisfy the demand for high quality but also comply with other standards of the prestigious merchandise.

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.

Therefore, when an MNE is entering the market, it is important for it to be able to "speak the same language" as its customer in a direct and literal sense.

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]

For instance, the marketing campaign of the fitness program may include claims of the advantage in time of achieving certain results.

The licensing process comprises several stages, from processing the initial contacts from the customer to the preparation of the licensing agreement and the transfer of technology to the customer.

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]

The first issue was the company's inability to monitor the needs of the expanding market. Finally, the company failed to embrace the power of lean production.

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]

According to Cole, the best way to get pregnant women interested in a product is to send samples directly to them.

That being the case, my interpretation of exceeding a customer's expectation is the ability to deliver admirable, memorable, and quality services to the targeted buyers.

The role of market concentration in economics and the impact of a high concentration ratio on consumers belong to the number of widely discussed questions.

The significant objective of market research is to determine the capacity of the market, which allows being closer to customers and anticipating their expectations.

1 Belk conducted a study to identify the certainty of consumers' behaviour definition in terms of individualism and confirmed that quite a number of the day-to-day activities of the consumer are carried out as a [...]

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]

The challenge of Talabat market research lies in the impossibility to clarify what customers think about the services offered by the company.

The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.

The decoded message, in the Nike campaign, is the association of those features embodied in the photo with the qualities of the Nike swimwear.

Valuable prizes and practical involvement should elicit in the customers the necessity to purchase Bernard Matthews' products and actively participate in the life of the brand. Nonetheless, the key changes should be performed in the [...]

It is within this backdrop that the essay examines the importance of marketing and marketers in an organization. The roles of marketing professionals in an organization are very inspiring and energizing.

He was a person of vision and action who managed to make Apple one of the leading companies in the world.

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.

The difference in the perception of self and, therefore, the self-image that each them has is, perhaps, the most striking one.

Problems usually arise in the marketing of the product to the customers and advertisements and promotions or even posters for the customer to make up a decision whether to by the product or not.

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]

Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers' behavior to a considerable extent, it [...]

Segmentation research is a way of identifying the target audience with the help of the detailed and profound analysis. In the following part of the paper, the procedures of the segmentation research are described.

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.

Jelinek highlights the fact that the implementation of the given technology into the companys functioning should be only the first step to improve performance and achieve better results.

When it comes to satisfying customers and increasing the demand for the products or services of a company, Cravens advocates that companies should focus on the experience that customers have.

The organization conducts research in the target markets to help it offer products and services that meet the needs of the audience.

Marketing techniques differ in the for-profit and non-profit sectors of the health care sector. The marketing strategies of non-profit and for-profit health care organizations also differ in terms of customer satisfaction.

Since the recent success in terms of sales and revenue of Gucci is the result of its new creative strategy, which is still being implemented by Michele, it can be assumed that the brand will [...]

Therefore, several things can be done to improve the company's Big Data practices and improve the profitability of the business. This helps the employees to understand the basics of the company better and provide high-quality [...]

One of the main ideas authors presented at the beginning of the article is that the environment of B2B sales shifted in a completely opposite direction.

Analysis of the purchase data and construction of the behavioral profiles allows the credit card companies to foresee the cardholders posing elevated threats.

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]

The seasonality of demand, as a rule, depends on the time of the year. The seasonality of the demand implies the periodic changes in demand that depend on various factors.

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.

This situation has created the decline in the make-up usage by the significant portion of the female population among the globe.

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]

The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.

There is a need to ensure that the consumer is convinced at all costs to purchase a given product because it is only through this that a firm can remain sustainable in the market.

For example, the establishment of businesses that deal with soap and detergents in India, which is among countries with the highest number of low-income earners in the world.

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.

One of the greatest advantages of the adopted approach is that it allows to shape the services according to the customers' demands and offer each of them exactly what they need.

Microsoft's CIO agrees that it is important to create the opportunity for innovation: the company does its best to provide the employees with the necessary environment, tools, and incentives.

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.

It is therefore important for businesses to gain experience on the needs of their customers so that they can manage to deliver products and services that meet the expectations of their customers.

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.

It is also important to add that such pastime is a part of the cultural heritage of the population. This shows that the pub addresses the needs of the community and is a hub for [...]

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.

It is important for the managers to select the category of customers according to their attitude and actual responses to the product.

Another factor that has contributed to the growth of the real estate in China is the growth of the country's economy.

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]

In this regard, the article's discussion of Social CRM is relevant to marketing as many enterprises pursue CRM as a primary source of customers' satisfaction and loyalty.

This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and [...]

The main aim of the proposed marketing plan is to use Facebook and Instagram as the tools of presenting the products and services of Tapioca Express to customers.

However, Ryan thinks that it is better to choose the third option and position the product as the organic energizer, a part of the organic market. One of the solutions is to choose the organic [...]

The design of a brand positioning strategy can be viewed as the next step on the way to achieving success in the global market.

The paper seeks to discuss the solution to the coordination problems associated with the adoption of the high-definition televisions. The problem of trying to coordinate the actions of the three autonomous players can be resolved [...]

If this case were to be tried in the United States, the seller would win because of the fact that the buyer did not clearly specify the kind and quality of goods desired.

Finding the Macbook computer that I was looking for influenced my decision to purchase it since it had all the qualities I preferred.

It is essential to understand the needs and values of Millennials. Among the latter there is the need to trust a brand and the pursuit of experiences.

This innovation allows the users of digital devices to check their balance and to pay for their purchases at Starbucks with a simple flash of the QR code, which takes the mobile payments to the [...]

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.

In addition, the company offers its marketing services to merchants and companies that wish to meet their customers' needs. Most of the merchants who request for Groupon's services are believed to have identified a problem [...]