Marketing Essay Examples and Topics. Page 10

3,187 samples

World Vision Australia: Digital Marketing Strategy

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 529

Marketing Campaigns and Demographics

In this case, it is crucial to understand the potential behaviors and mechanisms that can affect marketing. Overall, an organization's marketing and sales performance may be enhanced by customizing advertising campaigns to the demands of [...]
  • Pages: 2
  • Words: 605

Target Corporation’s Promotional Policies

Target Corporation is known for using above the line and below the line promotional policies in order to increase its customer base. Target Corporation specializes in everyday products that are used regularly and at a [...]
  • Pages: 1
  • Words: 330

Exotic Pencils: Marketing Communications Plan

Marketing communications play a crucial role in the success of any product, and the development and management of an effective marketing communications plan are essential for promoting exotic pencils.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 652

Tesla’s Quality Control for Expansion to China

Tesla has had to confront some issues with the quality of its batteries in the Chinese market. To take care of quality problems, Tesla ought to give precedence to safety and quality in its vehicles [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 686

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 553

Network Synergy Capacity in Service Marketing

When providing items to the store, the supplier behaves in a manner that is reflected in the research model. A commitment to the highest quality service is also an integral part of marketing.
  • Pages: 2
  • Words: 634

The Wunderman Thompson Firm’s Market Research Interview

In its role as a market research firm, Wunderman Thompson Agency primarily researches what motivates consumers and what motivates brands through a rigorous and multifaceted research methodology to pinpoint the characteristics a brand must possess, [...]
  • Pages: 2
  • Words: 590

Emerging Markets: Opportunities and Development

The market can demonstrate the social and moral values of those companies that will be the first to occupy it and continue to manage it until competition grows.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 561

The Amazon Firm’s Marketing and Sustainability

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 596

The Lean Sigma Six Model Strategy

I wholeheartedly concur with Brian's assessment that the COVID-19 outbreak in 2020 brought to the attention of the financial media, academics, and bankers the difficulties that can arise when attempting to measure inflation amid a [...]
  • Pages: 1
  • Words: 290

Obstacles to Globalizing a Digital Platform

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.
  • Pages: 1
  • Words: 317

Tesla Inc.’s Strategies for Competitive Advantage

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 310

Evaluating and Developing a Marketing Strategy

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1693

The Toms Firm’s Sustainability Profile Analysis

For instance, it was liaising with FutureSwitch to promote innovation and ensure that the final products were capable of protecting the environment and meeting the demands of the customers.
  • Pages: 4
  • Words: 1135

The Starbucks Brand’s Ad Marketing

Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.
  • Pages: 1
  • Words: 288

Demand Frenzy for High-End Products: Is That an Ethical Issue

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 290

Emerging Markets for International Businesses

However, the lack of strong intellectual property protection laws in emerging economies is problematic to international businesses as their product can be copied.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 625

Licensing and Franchising in Business Management

On the contrary, franchising requires the franchisor to authorize a franchisee to use a process, brand name, and business model for a certain feel to do business. Franchising requires the franchiser to offer complete support [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 599

Cultural Impacts on Mobile Phone Purchasing

In this paper, the aim of the researcher was to investigate the impact of culture on mobile phone purchasing pattern, comparing the Chinese and the British consumers.
  • Pages: 35
  • Words: 9521

Transforming Lives and Making a Difference

TOMS' revolutionary one-for-one approach has developed the business model that has contributed to the profitable success and transformed the lives of millions globally for the better. In this case, the market determines the price of [...]
  • Pages: 7
  • Words: 2000

Digital Marketing for SME Growth

The article, "Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses," is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for [...]
  • Pages: 2
  • Words: 574

Advertisement and Sales: Injury Control and Safety Promotion

This implies that the more the organization spends creating advertisement posts, the higher the sales revenue generated. 9216, which implies that the sales of the organization can be obtained by multiplying the advertisement with the [...]
  • Pages: 2
  • Words: 556

The Wrinkle Cream Marketing and Pricing Policy

Since the effectiveness of the cream in the case is unique, I will recommend the company direct efforts to raise brand awareness and match the specialty products category.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 375

Is Marketing Analysis an Art or a Science?

Through the facts obtained by marketers about the state of the market, a detailed analysis can be conducted to track significant metrics and their impact on the business.
  • Pages: 1
  • Words: 307

The #DunkinAtHome Advertising Campaign Analysis

Dunkin' is among the best illustrations of a successful advertising campaign launched. The #DunkinAtHome campaign from Dunkin' is a brilliant example of imaginative and captivating advertising.
  • Pages: 1
  • Words: 284

The Starbucks Firm’s Expansion Problems in China

Instead of making the management of Starbucks in China only consist of the U.S.employees, the company's leaders chose to combine the managers and allow Chinese managers to make important decisions and rule the business.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 586

NYU Langone Health: Strategic Marketing

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 1182

TransSprech: Marketing Strategy

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 305

The Harvey Norman Firm’s International Expansion

In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1777

The FCB Joburg and Toyota South Africa Marketing

In the article, the news is about how FCB Joburg and Toyota South Africa announcing the upcoming launch of the new generation of Corolla that will be the subject of a new campaign.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 552

Fraudulent Claims and Incomplete Product Content

By advocating for the details proposing the use of the product, nutrient manufacturers can influence the decision of the consumer towards buying their products.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 291

Marketing Strategies of A-Pharm Pharmaceutical Company

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 880

Multi-Channels vs. Omni-Channels

In contrast to the multi-channel model, this approach allows the company to use different channels for better communication with the target audience.
  • Pages: 2
  • Words: 598

Nike Inc.’s Marketing in the US and China

Companies utilize marketing to appeal to customers and overshadow competitors, and Nike is a brand with a strong marketing strategy. Overall, Nike's marketing appears well-organized and efficient due to the brand being one of the [...]
  • Pages: 1
  • Words: 371

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 658

LED (Light-Emitting Diode) Table Lamps as Products

A charming piece of furniture, this lamp is bound to fascinate people with its intricate pattern. This table lamp is guaranteed to add the right touch of art to a composition.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 525

The “Run for Heart” Fundraising Event

For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for [...]
  • Pages: 4
  • Words: 1423

Nestle: The Marketing Affairs

The case study is related to the marketing affairs of the transnational corporation Nestle and its strategy conducted in the Democratic Republic of the Congo.
  • Pages: 1
  • Words: 339

Sunrun: Strategic Approach to Capital Budgeting

One of them is the delays in planning and installation of solar technology caused by the urban infrastructure and landscape in the places where customers want to place the purchased products.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 552

Twitter and Its Benefits for Business

Twitter is a useful tool for reaching marketing objectives because social media is beneficial for companies of all sizes. This suggests that most brands have the chance to increase brand awareness and create a significant [...]
  • Pages: 1
  • Words: 275

The Caris Hair Salon Services Firm’s Marketing

They have been in the professional hair industry for more than 42 years and offer the brands that give stylists the chance to keep their clientele and exercise their creativity to the fullest.
  • Pages: 2
  • Words: 574

Social Media and Marketing: Discussion

According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
  • Pages: 1
  • Words: 375

Monopolistic Competition Aspects

Products aimed at higher end consumers usually have a brighter and higher quality packaging and are placed on the shelves in the eye of the consumer.
  • Pages: 1
  • Words: 348

Event Marketing of Super Bowl

For example, the Cheetos commercial was fascinating to fans and is considered one of the most talked-about ads of the 2021 Super Bowl. For the super bowl event, several marketing strategies were used to reach [...]
  • Pages: 18
  • Words: 4876

The AutiPal Project’s Digital Marketing Strategy

Marketing specialists with the representatives of the brand's culture should also define the brand's mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will [...]
  • Pages: 4
  • Words: 1084

Scent Marketing in Urgent Care Units

The purpose of this report is to create an overview of how scent marketing works in businesses, its growing commercial demand, and its application in the healthcare industry.
  • Pages: 5
  • Words: 1368

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

Ten Barriers to Marketing Planning in the Modern Age

McDonald covered various possible issues, ranging from the fundamental confusion between tactics and strategy to the lack of knowledge and skills. Therefore, the lack of knowledge and hostility to corporate culture still exists in the [...]
  • Pages: 1
  • Words: 289

The Kernel Keto Firm’s Business Plan Analysis

Overall, Kernel Keto hopes to become one of the market leaders and establish its strategic position with a permanent base of loyal customers. Therefore, Kernel Keto will rely on the direct and wholesale types of [...]
  • Pages: 5
  • Words: 1711

Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 651

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1144

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 904

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

The TRESemmé Brand Advertisement Analysis

The research states that a company's content should ideally attract attention to its brand, build interest in its good or service, create a desire for it, and persuade the customer to test or buy the [...]
  • Pages: 3
  • Words: 836

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Agile Model in the Intelligent Traffic Systems Project

Agile change management approach can be applied to ensure successful implementation of the change, because it is a flexible model that allows continuous improvement and development of the systems.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 852

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286

Starbucks Company Entering New Iceland Market

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 940

A Feasibility Study of Bussleton Jetty’s

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 1377

Saretta Art & Design: Buyer Persona Presentation

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 893

The Marriott Bath Line: Marketing Strategy

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 341

How Digital Marketing Affects Climate

The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
  • Pages: 7
  • Words: 2000

Fishing Boat Production in the Indian Market

The strength of the American company lies in the innovative and flexible approach to creating products that withstand the tests and criticism of the target audience before entering the market.
  • Pages: 2
  • Words: 649

Analysis of Vectra Digital Case Study

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]
  • Pages: 2
  • Words: 597

OGX Beauty Product Launch Project Management

The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2740

Market Skimming and Penetration Pricing

Alternatively, organizations can set lower initial pricing to attract more customers, share a taste of the product or service, and then gradually increase the price after gaining market recognition and building a customer base.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 330

Global and Regional Integration

The steps include everything from depositing the firm's financial contribution in a financial institution, obtaining an investor's authority of the attorney, having the deed of integration and firm rules and regulations notarized, enrolling the firm [...]
  • Pages: 7
  • Words: 1998