Marketing Essay Examples and Topics. Page 10

1,957 samples

Sea Treasures Company: Change Models

Employees will be trained and guided to embrace the use of the internet. The third stage will be applied to reinforce the utilization of the website.
  • Pages: 4
  • Words: 1155

Marketing, Its History, Future, and Career Path

Phillip Kotler, one of the most respected scholars in the field of marketing defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for [...]
  • Pages: 7
  • Words: 1631

Social Media Marketing of Luxury Fashion Brands

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.
  • 5
  • Pages: 2
  • Words: 652

Vertical and Horizontal Marketing Systems

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.
  • Pages: 3
  • Words: 829

Zipz Company: Packaging Proposals Comparison

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]
  • Pages: 6
  • Words: 1677

Earphone Pricing and Consumer Purchasing Behavior

Low- and middle-class customers are less likely to be affected by price changes in these categories of products, as they would usually avoid buying luxury products and houses altogether. Low-income customers, on the other hand, [...]
  • Pages: 2
  • Words: 598

Customer Expectations as a Leadership Challenge

Such factors include the desired standards that consumers hold, the facets that influence the creation of customer's anticipations, and the best means of meeting or exceeding the expectations of clients.
  • Pages: 11
  • Words: 3117

Selling in China: Culture-Related Concepts

The purpose of this report is to discuss how such culture-related concepts as Guanxi, the avoidance of loss of face, and self-reference criteria can influence the process of selling in China.
  • Pages: 4
  • Words: 1110

Flyboy’s Business: Entering the Pamonian Market

The mechanism of cooperation has some advantages and disadvantages that can have a significant impact on the success of the partnership and the possibility of business development in this region in the future.
  • Pages: 5
  • Words: 1465

Individual Marketing Approaches Efficiency

Evaluation of the effectiveness of individual advertising or marketing approaches is one of the elements of assessing the efficiency of a company's marketing strategy in general.
  • Pages: 1
  • Words: 373

Making Effective Pricing Decisions

This is attributable to the fact that the price elasticity of demand of products enables the organization to assess the effect of the variation of costs on the sales proceeds.
  • Pages: 2
  • Words: 340

Consumer Satisfaction in Marketing

Time is a utility, which relates to the right planning so that the supply of particular products occurs at a period when the demand is high.
  • 5
  • Pages: 3
  • Words: 935

Market Forecasting Method: How to Choose?

The seasonal naive method allows utilizing the previous time of the year's numbers, and the drift method relies on "the average change seen in the historical data".
  • Pages: 1
  • Words: 405

Price Management for Customer Loyalty

In the MSNBC interview with Bob Prosen, the concept of the methodological price increase was discussed. The given example illustrates the importance of open communication and trust in the workplace.
  • Pages: 2
  • Words: 638

Loyalty Cards’ Effectiveness in Supermarkets

Due to the recurring recession and the poor economic conditions all over the world, it has become pertinent for all the supermarkets and hypermarkets to be competitive. The loyalty cards present a platform for the [...]
  • Pages: 3
  • Words: 841

Neuromarketing as an Ethical Research Approach

The approach is used to monitor the decision-making processes of consumers and the brain parts involved. Whenever conducting marketing research, it is appropriate to consider various issues such as the worth of the study and [...]
  • Pages: 2
  • Words: 570

Sony Company’s Marketing Analysis

The stories of the companies and the people who managed to find their own formulas for rapid success belong to the number of the most popular topics for discussion among people connected to media.
  • Pages: 2
  • Words: 570

“Contagious: Why Things Catch On” by Jonah Berger

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]
  • Pages: 3
  • Words: 875

Car Repair and Hair Salon Services and Satisfaction

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.
  • Pages: 7
  • Words: 2002

Marketing Research and Customer Psychology

The role of marketing strategies - specifically, the choice of advertisement - on the consumer's decision-making is thoroughly explained in Kumar and Raju's article "The Role of Advertising in Consumer Decision Making".
  • Pages: 2
  • Words: 591

Coca-Cola Company’s Global Campaign

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.
  • Pages: 5
  • Words: 1369

Xerox Corporation Marketing Campaign Analysis

Developing the effective marketing campaign strategy is a highly sensitive task that includes many important steps such as defining its main objectives, analysing target audience and its needs, inventing the ways of how to incorporate [...]
  • Pages: 9
  • Words: 2611

Queen Elizabeth II Hotel’s Marketing

The website launch is intended to symbolize the introduction of the new establishment of the Dubai hospitality industry. The chosen subject is about how the QE2 will attract new clients to buy real estate on [...]
  • Pages: 3
  • Words: 854

Algorithms: Benefits and Problems

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.
  • Pages: 2
  • Words: 683

Market Distribution Approaches

As the target audience of the product is the elitist audience, the product needs to not only satisfy the demand for high quality but also comply with other standards of the prestigious merchandise.
  • Pages: 4
  • Words: 1136

Promotion Strategies and Pricing Methods

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.
  • Pages: 4
  • Words: 1177

Fitness Marketing Programs: Key Issues

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]
  • Pages: 3
  • Words: 887

Etihad Airways Marketing Strategy

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]
  • Pages: 7
  • Words: 1938

Motivations to Choose Bottled Water

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.
  • Pages: 6
  • Words: 1715

Sales Strategy Analysis: Main Aspects

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]
  • Pages: 3
  • Words: 830

Retail and Service Marketing Understanding

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]
  • Pages: 7
  • Words: 2044

Positioning: The Battle For Your Mind

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]
  • Pages: 3
  • Words: 896

Consumer Behaviour Influences on Consumption

1 Belk conducted a study to identify the certainty of consumers' behaviour definition in terms of individualism and confirmed that quite a number of the day-to-day activities of the consumer are carried out as a [...]
  • Pages: 3
  • Words: 841

Marketing Plan, Its Importance and Examples

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]
  • Pages: 2
  • Words: 588

Consumer-Brand Relationships and Shopping Patterns

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.
  • Pages: 4
  • Words: 1090

Internet Marketing and Business Models

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.
  • Pages: 2
  • Words: 572

The Marketing Segmentation Concept

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.
  • Pages: 4
  • Words: 1120

Marketing and Career Opportunity Impact

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.
  • Pages: 2
  • Words: 600

Chartered Institute of Marketing

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.
  • Pages: 4
  • Words: 1208

Bernard Matthews’ Farm Marketing Issues

Valuable prizes and practical involvement should elicit in the customers the necessity to purchase Bernard Matthews' products and actively participate in the life of the brand. Nonetheless, the key changes should be performed in the [...]
  • Pages: 2
  • Words: 531

Marketing, Its Importance and Potential Career

It is within this backdrop that the essay examines the importance of marketing and marketers in an organization. The roles of marketing professionals in an organization are very inspiring and energizing.
  • Pages: 2
  • Words: 596

Tiebreaker Selling and Customer-Suppliers Relations

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.
  • Pages: 2
  • Words: 376

Planning and Problem-Solving in Marketing

Problems usually arise in the marketing of the product to the customers and advertisements and promotions or even posters for the customer to make up a decision whether to by the product or not.
  • Pages: 3
  • Words: 888

Mobile Phone Buying Factors and Motivation

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]
  • Pages: 5
  • Words: 3381

Project Pricing Estimation and Strategies

Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers' behavior to a considerable extent, it [...]
  • Pages: 5
  • Words: 1384

W5 Company’s Segmentation as Marketing Approach

Segmentation research is a way of identifying the target audience with the help of the detailed and profound analysis. In the following part of the paper, the procedures of the segmentation research are described.
  • Pages: 3
  • Words: 556

Senior Citizens as a Consumer Group

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.
  • Pages: 4
  • Words: 1048

Sales Force Automation and Its Inefficiency

Jelinek highlights the fact that the implementation of the given technology into the companys functioning should be only the first step to improve performance and achieve better results.
  • Pages: 2
  • Words: 564

Market-Driven Company’s Mission and Competition

When it comes to satisfying customers and increasing the demand for the products or services of a company, Cravens advocates that companies should focus on the experience that customers have.
  • Pages: 4
  • Words: 1038

Non-Profit Marketing Techniques in Healthcare

Marketing techniques differ in the for-profit and non-profit sectors of the health care sector. The marketing strategies of non-profit and for-profit health care organizations also differ in terms of customer satisfaction.
  • Pages: 3
  • Words: 635

Gucci’s Sales and Merchandising Analysis

Since the recent success in terms of sales and revenue of Gucci is the result of its new creative strategy, which is still being implemented by Michele, it can be assumed that the brand will [...]
  • Pages: 4
  • Words: 1105

Big Data in Business and Millenial Market

Therefore, several things can be done to improve the company's Big Data practices and improve the profitability of the business. This helps the employees to understand the basics of the company better and provide high-quality [...]
  • Pages: 6
  • Words: 1604

Pricing Strategies in Airline and Other Industries

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]
  • Pages: 2
  • Words: 676

The New York Times: Market Alignment Challenge

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.
  • Pages: 4
  • Words: 1113

Ethnic Housing Market in the United States

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]
  • Pages: 4
  • Words: 1160

Luxury in Purchasing by Women Consumers

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]
  • Pages: 4
  • Words: 1209

Green Marketing and Environment

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.
  • Pages: 3
  • Words: 843

Repeated Purchases and Postpurchase Dissonance

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.
  • Pages: 3
  • Words: 840

Fe’nix del Sur Company: Strategic Marketing

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.
  • Pages: 2
  • Words: 665

Shoppers’ Satisfaction Levels and Store Loyalty

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.
  • Pages: 2
  • Words: 653

Positioning by Jack Trout and Al Ries

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]
  • Pages: 4
  • Words: 1125

Positioning: The Battle for Your Mind by Ries & Trout

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]
  • Pages: 4
  • Words: 1211

“Marketing Is Everything” by R. McKenn

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]
  • Pages: 4
  • Words: 1163

Retail Industry and Government Contracting

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.
  • Pages: 3
  • Words: 1004

Marketing Influences, Purposes and Ethics

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.
  • Pages: 4
  • Words: 1340

Customer Satisfaction and Team Management

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]
  • Pages: 5
  • Words: 1393

Modification of the Supplementary Services Model

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]
  • Pages: 2
  • Words: 580

Google Glass: Advertising of the Technology

This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and [...]
  • Pages: 6
  • Words: 1661

PDB Company: Marketing and Advertising Planning

However, Ryan thinks that it is better to choose the third option and position the product as the organic energizer, a part of the organic market. One of the solutions is to choose the organic [...]
  • Pages: 2
  • Words: 557

Coordination Issues in High-Definition Television

The paper seeks to discuss the solution to the coordination problems associated with the adoption of the high-definition televisions. The problem of trying to coordinate the actions of the three autonomous players can be resolved [...]
  • Pages: 2
  • Words: 646

Marketing: When Buyers and Sellers Disagree

If this case were to be tried in the United States, the seller would win because of the fact that the buyer did not clearly specify the kind and quality of goods desired.
  • Pages: 2
  • Words: 554

Nigel Piercy’s Definition of Marketing

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.
  • Pages: 7
  • Words: 1998

The Groupon Firm’s Market Research and Segmentation

In addition, the company offers its marketing services to merchants and companies that wish to meet their customers' needs. Most of the merchants who request for Groupon's services are believed to have identified a problem [...]
  • Pages: 4
  • Words: 1150
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