Facebook Advertising Process
Social media websites are often utilized for advertising purposes as they are used by billions of representatives of the general public on an everyday basis. Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it. However, the success of such advertising depends on its proper usage.
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The creation of unmistakable ads on Facebook should start with the identification of a needed paid adoption. If a business is willing to advertise all its offerings, campaigns should be considered. Ad sets are needed if different products are meant for separate audiences. Finally, separate ads can be developed. Then, the Ads Manager or the Power Editor should be selected as the most appropriate for a particular business editor that is offered by Facebook. An objective of advertising should be created, and the website’s adoptions can be used to simplify this step. A targeted audience should be identified, and details (age, gender, education, home, etc.) added. A daily (spending per day) or a lifetime (spending over a selected time period) budget can be set. The schedule of the way the ad runs can be developed then. It is also possible to set bids and identify the delivery type (standard or accelerated). The next step is finally the very creation of an ad. It is possible to make “a single image ad (Links) or a multi-image ad (Carousel)” to upload assets (Stec). Recommendations considering image and text characteristics are provided. The Facebook Ad Manager or other software should be used to report on the performance.
Thus, Facebook advertising appears to be rather simple. The whole process does not take much time and effort as numerous hints and supporting software are provided on the website. Facebook advertising can meet various needs because it offers opportunities for individualized approaches.
Internet Business Models
When developing a website for business, it is significant to use an appropriate Internet business model because traditional ones fail to meet the needs of online operations and ensure monetization. There are three major online business models that turn out to be the most advantageous currently.
The social media model is considered by many businesses because it allows providing clients with online service which is totally free. Selling pay-per-click ads to Internet users, companies benefit greatly because they obtain an opportunity to increase virtual goods sales. Facebook, for instance, manages to generate billions of dollars from advertising.
The merchant business model is believed to be the best one because it allows “merchants to grow at an almost unbelievable rate” (Muehlhausen and Monen). Those businesses that utilize it sell their products directly to clients without contacting third parties. For instance, Wal-Mart and Amazon work in this way. Unfortunately, the sales tax may turn out to be a challenge for the future development of a business, but it can be overcome with efficient managing.
The subscription model can also be utilized. It presupposes the provision of additional advantages for those clients who pay a fee. This opportunity is rather beneficial because it can be appropriate for different businesses.
The selection of the most appropriate Internet business model also depends on the things a company wants to sell. In this way, it is possible to consider models for 1) physical products; 2) services; 3) digital information products. Thus, developing a website, one can choose the most appropriate model, considering its offerings.
Muehlhausen, Jim, and Monen Joshua. “Internet Business Models.” Internet Business Models Institute, 2013, Web.
Stec, Carly. “How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook.” Hubspot, 2015. Web.