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Marketing and Career Opportunity Impact Essay


Impact of marketing on the business world

One could hardly deny the great role business plays in the modern world. Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it. Therefore, the evolution of business also triggered the rise of marketing that could be considered the main factor that preconditioned the way the modern business world develops (“Define Marketing and discuss the Importance in the modern world?” par. 3). At the moment, marketing professionals contribute to the organization of various aspects of any companys functioning greatly. They create a strategy that determines the main activities of a company, its priorities, and its target audience (Wagner par.5). Additionally, a team of marketing professionals analyzes the market to understand the most important features and peculiarities (“True Essence of Marketing in the Modern World” par. 7).

The data obtained from this analysis impacts the functioning of other departments of the company as they should work in a way that could help to evolve and meet the existing demands. Yet, one should realize the fact that any company is not able to survive without marketing people as they are responsible for the creation of strategies that will bring benefits. In this regard, it is possible to predict the further evolution of the given science as it helps companies to acquire a competitive advantage and evolve. The data provided by a marketing team is crucial as it helps to create a unique strategy. Furthermore, at the moment, the level of the interest to the given phenomenon is high as people recognize the unique significance and advantages that could be acquired from the adherence to the basic ideas outlined by marketing people. Altogether, the functioning of any company depends on the given field of science greatly as it helps organizations to evolve.

Career opportunity in marketing

As stated above, the sphere of marketing is very popular nowadays. Having recognized the unique importance of the given field, people obviously want to work in it as the high demand guarantees stable salaries and the appearance of numerous job opportunities (Young par. 5). However, a person who decides to become a marketing specialist should be ready to bear numerous responsibilities (“Marketing: Why is it Important?” par. 6). For instance, the choice of the appropriate strategy might contribute to a companys rise, and on the contrary, in case the suggested set of actions is inefficient, a company will obviously collapse. However, the career in marketing could still be considered attractive as it provides numerous opportunities for personal and professional development. Moreover, the tendency towards the appearance of new opportunities and high salaries also condition the attractiveness of the given field. That is why it could be considered a good choice for a person who wants to become successful.

However, when cogitating about my own future as a marketing professional, I should say that there are several spheres that I consider appropriate. Yet, I think that the auto industry could provide numerous opportunities for my professional development. The tendency towards the improvement of peoples well-being conditions the growth of the number of cars that will be needed to satisfy customers demands. Besides, there are many rivals who want to conquer the given market. That is why there is a great need for a qualified specialist who will be able to create the appropriate strategy and guarantee that a company will acquire a certain competitive advantage (Wiessberg par. 5). I think the tasks of this sort could help me to become a good specialist.

Works Cited

“Define Marketing and Discuss the Importance in the Modern World?” AIM College, n.d., Web.

“Marketing: Why is it Important?” University of California, n.d., Web.

“True Essence of Marketing in the Modern World.” NeoNiche, Web.

Young, Miles. The Huffington Post, Web.

Wagner, Sam. Academia, n.d., Web.

Wiessberg, Peter. “Marketing for Our Modern World.” MMM. 2016, Web.

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"Marketing and Career Opportunity Impact." IvyPanda, 2 Sept. 2020, ivypanda.com/essays/marketing-and-career-opportunity-impact/.

1. IvyPanda. "Marketing and Career Opportunity Impact." September 2, 2020. https://ivypanda.com/essays/marketing-and-career-opportunity-impact/.


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IvyPanda. "Marketing and Career Opportunity Impact." September 2, 2020. https://ivypanda.com/essays/marketing-and-career-opportunity-impact/.

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IvyPanda. 2020. "Marketing and Career Opportunity Impact." September 2, 2020. https://ivypanda.com/essays/marketing-and-career-opportunity-impact/.

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IvyPanda. (2020) 'Marketing and Career Opportunity Impact'. 2 September.

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