Marketing is one of the core departments of an organization. In effect, this department acts as the eye and the voice of a company. Marketing communicates to potential and existing consumers about company products and undertakes the research to ascertain consumer needs. The department also handles issues that concern product research, personal selling, supply chain management, advertising, and promotions. Fundamentally, the marketing department has a major influence on other departments of an organization. The departments like human resources, finance, and procurement have to rely on information obtained from research undertaken by the marketing team. The research to ascertain consumer needs helps the human resources department to know what are the right people to recruit and the skills required. Consequently, the finance department gets insights concerning the budget required in the training and manufacturing of products that match consumer’s expectations. It is within this backdrop that the essay examines the importance of marketing and marketers in an organization.
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Fundamentally, business professionals play an important role in marketing an organization. Some of the most important roles that the marketers undertake include research, product promotion, advertising, and management of the supply chain. Furthermore, the marketers undertake activities that comprise extensive research on consumer needs, promotion of the company’s products, and awareness creation in the quest to increase the organization’s market share. According to Lamb, Hair, and McDaniel (2009), marketing experts can increase sales, augment consumer base, and boost the overall reputation of an organization. Therefore, by undertaking activities, which concern research, product promotion, and consumer survey, the impact of the professionals in a particular organization is considerable.
Without marketing, a company may not survive. Failure to survive in the absence of marketing can be explained by the fact that the company will not have the chance to progress. Lamb, Hair, and McDaniel (2009) assert that since marketing is a tool used by an organization to communicate to existing and potential consumers, a company that does not market its products quickly exits the market. This happens because the company faces decreased sales and losses. It is important to explain that when an organization undertakes marketing, existing and potential consumers acquire more information about its products, and thus, become persuaded to purchase them.
The aftermath of increased awareness is a rise in sales volumes, amplified market share, and improved consumer base. Without marketing, consumers get inadequate information about the given company and its products, and as such, the sales of the subject company eventually diminish (Lamb, Hair, & McDaniel, 2009). The future of marketing will be characterized by the use of digital platforms. The projected increase in the use of digital platforms in marketing can be explained by the rising number of clients, who use online websites. Therefore, it is expected that future marketers will utilize the platforms to reach out to prospective clients, who have flooded the online sites.
With the knowledge acquired from the study, I will consider a career in the field of marketing. After studying and understanding the importance of a marketing department and marketing experts in an organization, I need to take up a career in this field. The roles of marketing professionals in an organization are very inspiring and energizing. Therefore, I like the concept of marketing and would prefer an occupation in the same field. The main types of industries that I would work with and deliver the best include service providers such as hospitality facilities. Working in these facilities will keep me engaged at all times and give me the chance to interact and persuade clients to consume the services that they deliver.
Lamb, C., Hair, J., & McDaniel, C. (2009). Essentials of Marketing. Ohio: South Western.