Marketing Essay Examples and Topics. Page 6

2,079 samples

Analyzing a Commercial: Fiat 500X

In the context of this analysis, the use of sex appeal refers to the use of both genders in sexual contexts to manipulate customers to behave in a predetermined way.
  • Pages: 7
  • Words: 1971

Video Marketing in Post COVID-19 Saudi Arabia

One aspect of corporate digital marketing and communication in Saudi Arabia that will be examined through this study is the extent to which Saudi enterprises have embraced a digital strategy in marketing and communication to [...]
  • Pages: 22
  • Words: 11535

Reimagining Marketing in the Next Normal

Therefore, it is crucial to understand the new trends and adapt to marketing shifts. The paper identifies six important ways of changing consumer behavior and insights into how marketing leaders can adapt to them.
  • Pages: 4
  • Words: 1043

Influence of Stock Market Changes

The incomes of many organizations went down because of this global problem, and they were not able to make public funding to maintain the position of the stock market.
  • Pages: 2
  • Words: 570

The MyPark Company’s Marketing Mix

The design of the mechanism for the parking itself is well-thought out, as the singular motion of the sign dropping as the car approaches is simple, quick, and efficient.
  • Pages: 6
  • Words: 1492

Price Discrimination and Its Benefits

The use of price discrimination as the baseline pricing strategy will help the organization meet the needs of its key stakeholders and attract new customers.
  • Pages: 1
  • Words: 419

The BBVA Compass Distribution of Marketing Budget

The bank has faced the problem of the distribution of its marketing budget because, based on the indicators of the previous years, the organization began to spend less on advertising needs.
  • Pages: 2
  • Words: 553

Disruptive Innovation of Uber and Spotify

However, one day I saw Uber in one of the online ads and decided to check what it offers. I was satisfied with the price of the trip and the overall quality of the service.
  • Pages: 3
  • Words: 844

Gnomial Functions Inc.’s Sales Forecasting Method

The weighted moving average used four weights to determine the likely level of sales in the next month. Gnomial Functions Inc.should use the weighted moving average to determine the likely level of sales in the [...]
  • Pages: 1
  • Words: 307

IKEA Company: Marketing Mix

The secret of IKEA's success on the global market lies in its perfect execution of all components of the marketing mix.
  • Pages: 1
  • Words: 295

Discussion of Marketing Definition

Thus, free choice associated with changing consumer behavior forces companies to "modify their marketing communication by implementing new forms and tools to gain the trust of customers and to influence purchase".
  • Pages: 1
  • Words: 301

Pricing: Researching Price bundling

In other words, with price bundling, several different products are offered as a package, which is lower than the prices for every product if it is bought separately.
  • Pages: 1
  • Words: 134

Marketing Concepts Explained

Buying Decision Influences on the buying decision can be described as factors that have a persuasive ability on the consumer behavior, they include environmental, organizational, interpersonal, and individual. These factors play a key role on whether a customer buys what one is selling or not. Consumer behavior is a study that focuses on the factors […]
  • Pages: 4
  • Words: 1055

Key Aspects of Business Marketing and Its Principles

Business marketing and its principles can be extremely helpful to students in their working lives. One of the key aspects is the importance of marketing and its functions for business. This aspect allows students to better understand what marketing goals are within a business environment and what benefits marketing strategies can bring to a company. […]
  • Pages: 1
  • Words: 341

LED-Clothes Powered by Body Heat: A Business Idea

Furthermore, it is important to add that the technology could be utilized for a variety of pieces of clothing, although the primary focus of the proposed start-up in the context of this business plan is [...]
  • Pages: 8
  • Words: 2805

Marketing Activity Analysis

With that said, it would not be reasonable to direct all of the marketing effort and expenditure into appeals to one specific category.
  • Pages: 2
  • Words: 557

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314

Aggregate Production Function

It is important that in the context of the aggregate production function, all the other factors of production and the economy do not change and remain fixed.
  • Pages: 1
  • Words: 313

Cause-Related Marketing: Discussion

Thus, I do not see any hypocrisy in such an attitude, and I think that the popularity of cause-related marketing is really a sign that society is changing for the better.
  • Pages: 1
  • Words: 382

Copious.com Start-Up’s Marketing Strategy

Thus, the essay will determine marketing strategy components, discuss the marketing mix, present the products of my business, comment on product branding, consider the elements of the promotion mix, and explain the pricing strategy.
  • Pages: 2
  • Words: 661

Digital Advertising: The Marketing Measures

The diverse array of products is the fourth category of products, which are well suited for the SEO optimization method because it is related to general term products.
  • Pages: 1
  • Words: 323

The Choice of a Pricing Strategy

The choice of a pricing strategy is essential for optimizing sales and shaping the profitability of a product by manipulating its value both upwards and downwards.
  • Pages: 1
  • Words: 312

The Buying Processes for B2B and B2C Customers

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]
  • Pages: 1
  • Words: 342

CIM Professional Certificate in Marketing

The identified socio-demographic trends can be seen in slight favourability of females over males in the tendency to buy FairTrade products, in which the age group is between 35 and 44, and belong to skilled [...]
  • Pages: 2
  • Words: 688

Digital and Traditional Marketing

In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.
  • Pages: 1
  • Words: 317

The PEST Analysis of the Fashion Industry

The brands focusing exclusively on such products in demand during the summer or the winter as, for example, swimwear or parkas, have to account for the potential losses during an off-season.
  • Pages: 1
  • Words: 379

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

Selling Principles and Practices Response

The experience and mistakes analysis can make everyone a good salesman regardless of the personality. Therefore, some new technologies or selling strategies can be implemented to make the customers' experience more diverse and fascinating.
  • Pages: 1
  • Words: 337

Aspects of Customer Service

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]
  • Pages: 2
  • Words: 545

The Efficient Market Hypothesis

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.
  • Pages: 5
  • Words: 957

Primary Scales for Quinoa-Based Organic Foods

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.
  • Pages: 3
  • Words: 861

AFDCO Incorporation Marketing Plan

PESTLE tool is used in the analysis of the AFDCO Incorporation’s macro-environment. The tool incorporates the political, economic, social, technological and legal environments.
  • Pages: 7
  • Words: 743

Create Happiness Organization: Marketing

Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains.
  • Pages: 8
  • Words: 620

Netflix and Its Understanding of Target Market

Brand development and customer relationship management are the well-developed strategies used by the company to promote its service. A combination of different tools, such as web forms, email marketing, social media engagement, and landing pages, [...]
  • Pages: 1
  • Words: 357

COVID-19 Pandemic Is Changing Customer Behavior

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.
  • Pages: 4
  • Words: 1235

A Growth Trajectory of the 3D Design System

The last stage is two weeks long and is focused on the launch of the product and customer review analysis. Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing [...]
  • Pages: 2
  • Words: 574

Online Marketing for Emerging Small & Medium Scale Enterprises

Scholars study the integration of online marketing strategies by SMEs from several major perspectives: how do the SMEs on emerging markets apply online marketing strategies, what are the most practical online marketing tools for SMEs, [...]
  • Pages: 6
  • Words: 2897

Technology & Brand Promotion Nexus in the 21st Century

This objective is closely related to the technological dimension, as the digital literacy of the stakeholders is on the increase. The purpose of the current review is to synthesize the conceptual framework of digital technology [...]
  • Pages: 8
  • Words: 2246

Kuwait Danish Dairy: New Markets

In phase 1, the decision in choosing the product to be manufactured by the company will be analyzed and discussed in according to the breakdown structure and component nomenclature of the product line.
  • Pages: 26
  • Words: 7357

“Marketing: 2011 Custom Edition” by Lamb

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.
  • Pages: 6
  • Words: 1641

Religious Belief and Buying Behavior

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.
  • Pages: 2
  • Words: 645

Social and Sustainability Marketing

In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.
  • Pages: 7
  • Words: 2025

Proctor and Gamble. Pampers: The Marketing Plan

Marketing plan should be one of the main papers of every organization which exists nowadays as it guarantees its prosperity and efficiency. Being one of the main tools of an organization, marketing plan should be [...]
  • Pages: 2
  • Words: 548

Price Factor in Vacation Accommodations

This research confirmed that price was becoming more important, but also that perceived value for the money was primary for most of the target audience.
  • Pages: 36
  • Words: 5410

Walmart: Marketing Expansion

To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences.
  • Pages: 15
  • Words: 2038

Not So Wonderful World of EuroDisney

These factors include ignored climatic conditions, expensiveness of services offered as measured by European standards, the economic recession observed in Europe at the time, financial constraints conditioned by the 1991 Gulf War, lack of attention [...]
  • Pages: 4
  • Words: 1115

Business Location and Target Market

In summary, it should be stated that a company's success depends on various factors, but the location and proper targeting remain the pivotal force of creating a business.
  • Pages: 1
  • Words: 289

After-Sales Services and Innovative Approaches

The approach taken in the present thesis is a qualitative assessment of existing company analysis tools and uniting the findings into one homogeneous assessment tool to identify the needs of the customers that fail to [...]
  • Pages: 55
  • Words: 12584

Nike, Inc.: Marketing Planning

The Nike company is a popular international brand that engages in the design, manufacturing, and marketing of all kind of stuff in the sporting world.
  • Pages: 6
  • Words: 358

The Fast Food Restaurant Market of Canada

More than 100 various franchising offers Growing demand for fast food restaurant franchising Wide variety of demanded franchises with diverse prices and distinct revenue potential Growing possibilities to utilize disposable income, which increases proportionally [...]
  • Pages: 2
  • Words: 529

Tesla: Marketing Mix

More favourable terms of sales can enable Tesla’s representatives to cooperate with Asian distributors effectively, which is one of the most important objectives.
  • Pages: 4
  • Words: 825

Marketing Communication Plan to Launch Maestro

The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all [...]
  • Pages: 3
  • Words: 798

Pricing With Fashion Retailers

The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.
  • Pages: 1
  • Words: 273

Aspects of Marketing Concepts

The importance of content analysis should not be overlooked due to the high level of impact it has on the ability of the management to communicate goals and objectives.
  • Pages: 10
  • Words: 2746

Nan Infant Formula in the United Arab Emirates

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.
  • Pages: 15
  • Words: 4215

Service Level Agreement and Management

A service level agreement is a part of the contract between the marketing organization and the client which stipulates the obligations of the parties and the exact issues of the deal.
  • Pages: 2
  • Words: 583

Dunkin’ Donuts Company’s Marketing Audit

The mission of Dunkin' Donuts is that it will work hard to be the dominant retailer of high-quality donuts, bakery products, and beverages in the market in which they choose to compete.
  • Pages: 2
  • Words: 862

Marketing of the Bottled Water Industry in the US

The growth of the industry can then be attributed to the level of comfort that people have become accustomed to. The bottled water industry is a feasible option for investors who would like to concentrate [...]
  • Pages: 2
  • Words: 865

Neiman Marcus & Wal-Mart Companies’ Target Markets

The Neiman Marcus website depicts that the target market of the company is the elite and the high-end street shoppers. It is not possible to determine exactly how much money the customers of Neiman Marcus [...]
  • Pages: 1
  • Words: 448

International Competitiveness of Small and SME in China

The purpose of this quantitative research is to explore the factors that positively and negatively impact the international competitiveness of SMEs, focusing on the information and case studies from China and Zhejiang province, in particular.
  • Pages: 3
  • Words: 905

Marketing. Temperature-Sensitive Vending Machine

In addition, it is vital to highlight that location of vending machines is as well of significant importance. To sum up, in my opinion, installing temperature-sensitive machines in crowded places without a significant amount of [...]
  • Pages: 2
  • Words: 617

Sales Portfolio: A Bank Mortgage and Marketers

Although a mortgage has several advantages to both the commercial institution and the customer, it has its share of disadvantages. Many clients are reluctant to take up a mortgage because of the high interest rates.
  • Pages: 2
  • Words: 606

Coca-Cola’s The Super Bowl Advert

On the other hand, the second advert is limited to perspective, since it is not a fact that our grandparents used to take Coca-Cola in order to make life easy after their hard work.
  • Pages: 2
  • Words: 554

Researching the Business Structure

The tax is calculated as an individual tax, and there is a tax-free threshold of $18,200, which is important for a small-scale and young business.
  • Pages: 2
  • Words: 550

Global Marketing: Cultural Aspect

It is considered to be one of the most evident cultural differences, and it can lead to grave mistakes. It is essential to respect the culture of a specific country when selling the product or [...]
  • Pages: 1
  • Words: 332

Predictive Analytics in Digital Marketing

The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such [...]
  • Pages: 2
  • Words: 571

Rebranding the Product Twinkie

It involves improving the quality of the product to meet the customer requirements and fulfil the customers' expectations. The Twinkie product is highly priced, making it unaffordable to the majority of the target market.
  • Pages: 3
  • Words: 827

Car Retail Price and Car Mileage in Dubai Market

Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car [...]
  • Pages: 2
  • Words: 557