Marketing Essay Examples and Topics. Page 7

2,078 samples

A Solar System Business Idea

If the location of this business is favorable, the goal of achieving a turnover of $1 million is tenable. Some of the factors to be considered when coming up with the right marketing mix for [...]
  • Pages: 4
  • Words: 1165

Walgreens: The Marketing Challenges

This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability [...]
  • Pages: 10
  • Words: 2972

Intellectual Property: Social Value of It

He states that with the invention of internet, marketing strategies have increased revenue to these companies because more and more people in different corners of the world are able to view an advertisement placed in [...]
  • Pages: 14
  • Words: 3868

The Newcastle Australian Theatre

The Goal of the report is to provide help to the top management is to expand the business and services being offered by The Newcastle Australian Theatre.
  • Pages: 7
  • Words: 2907

How Game Mechanics Create Demand for Virtual Goods

Before presenting the study, the authors prove the importance of the matter. The authors predicted the new directions, which may appear in the flow of the study; however, the points that can possibly contradict the [...]
  • Pages: 2
  • Words: 451

Marketing: Customer Loyalty

One of the most discussed issues in the financial services sector around the world is the improvement of the services that are given to customers.
  • Pages: 9
  • Words: 2697

Cash Rebates: Advantages and Disadvantages

Cash rebates are beneficial for many businesses though they are risky for customers; in case people are ignored or paying is delayed it is necessary to file a complaint and write to the company of [...]
  • Pages: 2
  • Words: 514

E-Games Visual Campaign Sponsored by Riot Games

To guarantee the success of the visual program and correct outreach, we chose one of the most successful ESports corporations in the world, whose abilities in the industry are limitless - Riot Games.
  • Pages: 10
  • Words: 2525

Marketing of Services: The Consumer’s Perception

Previous studies show that emotional labor and emotional regulation of the employees, such as smiling when interacting with costumes and assertiveness, have a good impact on the perceived quality of services. Moreover, the appearance and [...]
  • Pages: 5
  • Words: 1502

Almarai Company: Promotion of a New Flavor of Juice

Still, currently, the set of the provided flavors of juice are relatively limited and, therefore, the introduction of a new flavor will benefit the company. The main task of direct marketing is to interact with [...]
  • Pages: 3
  • Words: 683

Promotion Technique: Mobile Marketing

For the mobile website, an organization can design new or use the same content to promote their products and services on various popular mobile websites.
  • Pages: 2
  • Words: 620

Nike Inc.: Marketing Principles

Nike's iconic relationships and side brands also enhance its strength to compete in the global market. Nike Inc.can maximize these strengths in marketing its products, increasing sales and share of the global market.
  • Pages: 2
  • Words: 602

The SWOT Analysis: Cityville

As for the unknowns that should have been included, but the case study lacks information on the topic, they are the specific preferences of the Citiville community in terms of art-related programs.
  • Pages: 1
  • Words: 242

The Evolution of Marketing Activities

The line graph presents the evolution of marketing activities ranging from production orientation to consumer and market orientation. The only type of orientation that is missing from the visual is the societal marketing concept.
  • Pages: 1
  • Words: 292

Oreo Thins Product Analysis

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.
  • Pages: 2
  • Words: 648

UAE: International Marketing Plan

The government utilizes the Constitution to support the implementation of laws that resonate with the needs of all citizens and companies.
  • Pages: 3
  • Words: 868

Unihive: A Tool for Creating an Academic Community

With the rising demand in the quality of produced work and the constant need for learning, the support of a community becomes overwhelmingly important for learners, as surveys and questionnaires taken from the target audience [...]
  • Pages: 2
  • Words: 586

Contextual Factors and Consumer Choices

Accordingly, it is a consumption situation that involves the characteristics of the environment and the personal features of consumers. Such a trend increases the responsiveness of consumers to innovations that help in saving time.
  • Pages: 3
  • Words: 703

Komatsu Company’s Service-Dominant Logic

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.
  • Pages: 2
  • Words: 667

Negative Impacts of Government Interventions

It means that the best "natural" condition of the economy is when it self-regulates, but the government should apply new policies to intervene at the moments when market forces are not able to stabilize the [...]
  • Pages: 2
  • Words: 618

PI-O Company’s Applied Marketing Concepts

Loyalty rewards in the form of benefits offered by a member's card confirm that the company strives to make customers prefer PI-O over all other competitors in the market.
  • Pages: 2
  • Words: 568

Customer Relationship Management and Increasing Sales

The second activity is liaising with the inventory departments of the identified companies to inform them about the available items and products from the company. The collaboration with these stakeholders will guide me to understand [...]
  • Pages: 2
  • Words: 597

Strategic Management Research. Caterpillar Inc

The company also has a wide product range, and the majority of the product line is heavy equipment. For example, Caterpillar Inc.could analyze new customer needs and invest in the development of innovative products that [...]
  • Pages: 2
  • Words: 580

The Adaptation of Prices to Different Groups of Buyers

This is due to the size of their purchases, the seller's trust, the length of the transaction, and other factors. This is the second-degree price discrimination; in other words, the buyer who purchases the most [...]
  • Pages: 1
  • Words: 280

Alliance Dynamics Within NUMMI

The issues, which should be discussed on the matters of the NUMMI activity are closely linked with cross-border communication and the matters of strategic management.
  • Pages: 2
  • Words: 527

Keurig’s Move to the Soda Drinks Market

The benefits, factors for success and marketing strategies of the Kold machine are the result of an attempt to combine the benefits of Keurig coffee machines and consumers' love for soda drinks.
  • Pages: 3
  • Words: 822

Dry Cleaning Service Marketing

On the contrary, when the garments are dry cleaned, no water is used and the process does not swell the fibers, so the opportunity of making harm to the fabric is minimized.
  • Pages: 2
  • Words: 307

Contacting Clients for Their Satisfaction

Numerous financial constraints force banks to broaden the range of services provided and promotional programs to attract new customers and, more importantly, increase loyalty of existing clients. Contacting clients is becoming one of the most [...]
  • Pages: 2
  • Words: 597

Five Main Gate Criteria

All new ideas should be evaluated according to the possibilities of the company. If this idea is quite profitable for the company and attractive to the customer it should be accepted.
  • Pages: 2
  • Words: 555

Destination for a Business Trip: Dubai

Business travel is determined by business opportunity and the inclusion of the traveler with the organization at the destination. Most business trips prefer destinations that provide a high degree of efficiency, safety, leisure opportunities and [...]
  • Pages: 3
  • Words: 144

New Business and Blueprint for the Business

One of the support personnel will help the web specialist while the other one will be a nutritionist. The price for the service will depend on preliminary evaluation of how the customers will embrace the [...]
  • Pages: 4
  • Words: 958

Factors That Affect on Marketing Plan

There are conscious and unconscious factors that would contribute to the purchasing decisions by the buyers and consumers of our products. A marketing strategy really helps in defining the goals and developing activities for the [...]
  • Pages: 2
  • Words: 326

How to Planning a Meeting

Even though marketing is mainly the role of the marketing department in an organization, it is crucial to mention that each employee has a unique part to play in order to meet the overall marketing [...]
  • Pages: 2
  • Words: 620

Marketing Principles and Practice

While brand recognition and ad campaign carry over from the male grooming products' attributes, taste is one of the major parts of what defines a drink and distinguishes it from its competitors, and nutritional value [...]
  • Pages: 2
  • Words: 658

The Chinese Market Entry

The most important task at this point is to ensure understanding of the local culture and society in order to enter the market smoothly.
  • Pages: 2
  • Words: 615

Needs Assessment Theory: Steps and Methods

With regards to the operation of a particular company, the needs assessment often arrives as a part of a business plan aimed at the improvement of individuals' performance.
  • Pages: 2
  • Words: 563

Marketing Environmental Audit: Influencing Factors

The analysis is focused on factors from the internal and external marketing audits and the company's recent marketing campaigns. According to Statista, the company remains one of the most popular brands of yogurt in the [...]
  • Pages: 4
  • Words: 900

Richard Branson’s Customer Service Secrets

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]
  • Pages: 2
  • Words: 551

Market Segmentation at Groupon

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.
  • Pages: 1
  • Words: 405

Jones Blair Company SWOT Analysis

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.
  • Pages: 3
  • Words: 916

When the Leader Hits the Wall

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]
  • Pages: 3
  • Words: 854

Financial Management Incremented Cash

The initiation of the new project by a manufacturer will be closely associated with the necessity to consider the incremental costs, as well as the payback period that will be needed for covering the expenses [...]
  • Pages: 3
  • Words: 805

Improvements to the KFC Advertisement

Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed [...]
  • Pages: 3
  • Words: 922

The Hawaii Pacific University Marketing Plan

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.
  • Pages: 3
  • Words: 938

The Pricing Decision-Making Process

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]
  • Pages: 2
  • Words: 369

Clement Restaurant: Ethnographic Description

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]
  • Pages: 3
  • Words: 830

Kudler Fine Foods: Company Analysis

They ensure that high standards are maintained in getting this organic produce to the shelves of the stores. The owner of the three stores buys the fresh produce in bulk and is distributed to all [...]
  • Pages: 2
  • Words: 727

Microsoft Windows: Marketing Plan

The aim of this paper is to analyze the marketing plan of the Microsoft Windows Company in several financial dimensions. Hence, the aim of the marketing plan for Windows 7 is to achieve at least [...]
  • Pages: 2
  • Words: 560

Ice-Cream Campaign Frequency Schedule

The frequency of the advertisements in pulsing strategy varies with seasons and with time of the year. The months with high frequency of ads lie in 2nd and 4th quarter of the year.
  • Pages: 3
  • Words: 1088

Victoria University Perceived Quality

The partial commercialisation and a corporative perspective of higher education institutions in the 1990's, introduced to Australia the notion of the academic enterprise.
  • Pages: 3
  • Words: 1442

Cosmetic Surgery in Thailand and Cultural Implications

Following the current environmental changes and the exposure of the ozone layer, many skin complications have been reported in which many of the victims end up undertaking plastic surgery.the provision of medical services in contemporary [...]
  • Pages: 2
  • Words: 845

Marketing Decisions and Purchases Analysis

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.
  • Pages: 2
  • Words: 559

Marketing Concept and Its Vital Importance

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.
  • Pages: 3
  • Words: 1217

Viral Marketing Definition and Analysis

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]
  • Pages: 2
  • Words: 564

FIFA: The World Football Governing Body

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]
  • Pages: 4
  • Words: 1189

A Global Brand Crisis

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.
  • Pages: 2
  • Words: 914

Maybelline Shift in Marketing Strategy

Thirdly, the advertisements are more presentable than the MTV adverts since there would be a misconception that the brand is for promoting the ills in the society due to the nature of the products adverts [...]
  • Pages: 3
  • Words: 249

The Challenge of Reaching Consumers

It cuts both ways because both the customers and the company that has what the customer needs are missing something, but the company is in a bigger problem given that resources have already been invested [...]
  • Pages: 4
  • Words: 1243

Enhancing the Market Share of HSBC

The basic aim of caring out this research is to determine the level to which the prospective customers know about HSBC, via its present publicity methods, evaluate the response of customers to the methods of [...]
  • Pages: 8
  • Words: 1463

Retailing and Wholesaling: Costco, Warehouse Club

In addition, the popularity of these clubs is associated with the fact that they have integrated the 'no-frills concept. The entire operations of the franchisee are subject to the franchisor.
  • Pages: 3
  • Words: 790

Marketing Communication and Its Objectives

Actual and potential consumers are the basic component of markets and the hub of marketing action. In a sense, consumers "dictate" to the marketing system the goods and services they want, the prices they are [...]
  • Pages: 4
  • Words: 1168

Loyalty Programs Encouraging Buying Behaviors

Grab and go shoppers can be shown by the time spent in the stores by a customer. In the other countries it should be such that one point is collected for an amount equivalent to [...]
  • Pages: 4
  • Words: 1181

Social and Cultural Environment

Chapter 3 of the book by Keegan focuses on these peculiarities in the area of marketing and global trade management uniting them under the joint name of Social and Cultural Environment.
  • Pages: 4
  • Words: 1185

Nutrogena Company Profile in Comparison to L’Oreal

The management of Neutrogena has incorporated the use of agencies in advertising its hair and skincare products. This has enabled the firm to differentiate its products in relation to the demands of the customers.
  • Pages: 3
  • Words: 842

Red Bull in Saudi Arabia

Considering the notion that the slogan of the brand is "gives wings", it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be [...]
  • Pages: 2
  • Words: 603

The German Car Industry: Marketing Plan

Another factor is the structure of distribution of the area where the car is going to be sold therefore the management will start by analyzing the market environment then choosing to go into the market, [...]
  • Pages: 3
  • Words: 1332

Kimberly Clark Corporation: Marketing Opportunities

At present Kimberly Clark Corporation deals in products of personal care such as feminine pads, incontinence products, and diapers it would be favorable for them to include panty liners for white discharge in this list [...]
  • Pages: 3
  • Words: 922

A Perspective on the Evolution Marketing Management

Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, [...]
  • Pages: 4
  • Words: 1110

SME Franchising in Kuwait

According to Burton et al, international franchising is a mode of entering a foreign market which involves a relationship between the entity in the host country and the entrant.
  • Pages: 3
  • Words: 1001

Microcost: BlueJay Outsourcing Project

The concept of the acquisition costs for the project is also crucial in this respect together with the delineated and clearly understood microcosts involved in the conduct of the project.
  • Pages: 3
  • Words: 861

Marketing Plan For Kam Sang Restaurant

In that regard, the improvement of service performance can be achieved through such recommendations as building and fostering a service-oriented climate, i.e.directly guiding and influencing the performance and the perceptions of the employees through the [...]
  • Pages: 3
  • Words: 871