Cite this

Four Marketing Practices That Cause Noise Pollution Report (Assessment)


Marketing in a crucial strategic practice in organizations; in Porters 4Ps of marketing, promotion is one of tool that form a base for an integrated marketing communication; however when marketers are promoting their products, there are chances that they emit pollutants. This paper discusses four practices with promotional campaigns that cause noise pollution.

List four things that cause noise during the promotional process and how they cause noise

  • Loud messages on road shows

In aggressive promotions, companies engage in road shows where they show case the kind of products and services they offer, to attract a large population, they have to speak in loud voices using speakers; this causes noise to the surrounding people.

Depending with the angle and type of advertisement that an organization has, there are times that companies come-up with songs that promote their products; when the songs are played, depending with the person who is listening to them they may qualify to be called noise.

  • Television and Radio adverts

Depending with the kind of people that a certain television and radio messages land to, they may amount to noise; if people who are not interested hear them or those who have little to care about in the products will find the advert as nuisance. When developing a promotional material, the focus should be on the target market and the segmentation that the company aimed at reaching, so when the information lands to someone outside this circle, then it is noise.

  • Electronics billboards

When using electronic billboards, companies create some sounds that are likely to capture the attention of the target customers, for example if the target customer are kinds, the marketers may have some common cartoon say something that attract the child. This amounts to noise and thus an environmental pollution[1].

Give three examples of word-of-mouth communication that you personally have received about some product. What was the nature of the communication and what impact did it have on you?

Nivea beauty products have been marketed to me more than once using word of mouth, what the marketers does, they lay a table in the streets and when they see someone passing, they get to him or her and market the products on a direct word-of-mouth marketing.

When Apple Inc. developed I-phones, their marketers camped in our college compound during inter-college games and one marketer got the chance to market the product to me through the word of mouth. He took his time to advertise for me how the product is superior to others in the market.

At the supermarket, I have also gotten a chance to be sold for using the work of mouth, mostly this happens with electronic where companies like Samsung send their marketers to the stores to sell their products.

When the approach to marketing has been used on me, it has created a relationship with the market, if I don’t by the product on the spot, when I need such a similar products, I find myself contacting the marketer for some advice and sometimes I buy the products.

When using word-of –mouth as a marketing tool, the marketer engages in a dialogue with the potential buyers and explains the strong features of his or her products. On the other hand, the buyer gets a chance to ask questions and seek clarifications on certain areas that he/she thinks were not well understood[2].

Reference List

  1. D Fred, Strategic Management: Concepts and Cases, Pearson Education, New Jersey, 2008.
  2. R Kerin & R Peterson, Strategic Marketing Problems: Cases and Comments, Pearson Education, London, 2009.
  1. R Kerin & R Peterson, Strategic Marketing Problems: Cases and Comments, Pearson Education, London, 2009.
  2. D Fred, Strategic Management: Concepts and Cases, Pearson Education, New Jersey, 2008.

This Assessment on Four Marketing Practices That Cause Noise Pollution was written and submitted by user Frankie Holcomb to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.

Cite This paper

Select a referencing style:

Reference

Holcomb, F. (2019, May 7). Four Marketing Practices That Cause Noise Pollution [Blog post]. Retrieved from https://ivypanda.com/essays/marketing-2/

Work Cited

Holcomb, Frankie. "Four Marketing Practices That Cause Noise Pollution." IvyPanda, 7 May 2019, ivypanda.com/essays/marketing-2/.

1. Frankie Holcomb. "Four Marketing Practices That Cause Noise Pollution." IvyPanda (blog), May 7, 2019. https://ivypanda.com/essays/marketing-2/.


Bibliography


Holcomb, Frankie. "Four Marketing Practices That Cause Noise Pollution." IvyPanda (blog), May 7, 2019. https://ivypanda.com/essays/marketing-2/.

References

Holcomb, Frankie. 2019. "Four Marketing Practices That Cause Noise Pollution." IvyPanda (blog), May 7, 2019. https://ivypanda.com/essays/marketing-2/.

References

Holcomb, F. (2019) 'Four Marketing Practices That Cause Noise Pollution'. IvyPanda, 7 May.

More Marketing Paper Examples