Marketing Essay Examples and Topics. Page 3

3,125 samples

Nintendo: Reviving a Company, Transforming a Market

Therefore, the company has adequate experience to maintain the demand of the product for a long time. In addition, the company has started to differentiate the Wii product.
  • 3
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 698

International Marketing Decisions: Culture Significance

This paper investigates the significance of culture in the international marketing using the cultural differentials between the UK and other parts of the globe to advise marketers on the best ways to market their products [...]
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1553

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Subjects: Marketing Project
  • Pages: 29
  • Words: 8016

Wagamama Brand’s International Marketing in Barcelona

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2510

Supermarket Problems: Quality and Service

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.
  • Pages: 3
  • Words: 845

Vodafone’s Brand Health Tracking and Marketing

To achieve the objectives of the study, the researcher will compare Vodafone to Telstra in terms of brand health. The researcher expects to interview a sample of 100 random people to obtain data that would [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2466

Arabic Perfumes in the Global Fragrance Industry

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]
  • Pages: 5
  • Words: 1451

Traditional vs. Digital Media Advertising

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 556

Coffee Shop in the UAE: Business Plan

According to Stokes and Wilson, the mission statement helps in defining the direction of the business and what it seeks to achieve in the market.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1654

Perfume Advertising and Adaptation

The increase in the demand of perfume made the income generated to shoot up and consequently led to the increase in the number of perfume houses.
  • Pages: 3
  • Words: 1026

Companies Willing to Open their Branches in India

Moreover, the paper will explore some of the factors that drive this mobile operating company to set up a subsidiary in India and some of the implications of marketing mix applied when entering the new [...]
  • Pages: 8
  • Words: 2297

The Standardization vs. Adaptation Debate

Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess [...]
  • Pages: 9
  • Words: 2590

H&M Company Retail Market

In the United Kingdom, the company has numerous stores located in the UK and the main purpose of these is to take the latest fashion clothing closer to the consumer.
  • 5
  • Pages: 16
  • Words: 4336

Factors Affecting Marketing Strategy

The checklist is also meant to help the company to effectively service the requirements of the target market. In other words, target market is the group of individuals and businesses that are targeted for sales [...]
  • Pages: 9
  • Words: 2518

Billabong’s Marketing Analysis

For the case of analysis, I choose to do a situational analysis of the board shorts as they are doing fairly well in the market.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 984

Promotion

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 879

Marketing Plan for Unilever Company

The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]
  • 3.7
  • Pages: 9
  • Words: 2528

Marketing Mix: Surf Excel and Unilever

It also comprises the decisions the management make in the implementation of the positioning strategy and in line with the achievement of the company's overall objectives.
  • Pages: 5
  • Words: 1516

The Role of Marketing in Business

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 853

Marketing: Sales Function

The sales concept in marketing is essential in the process of availing a product to customers. In setting up sales plans, the marketing mix is to be fully represented in the catering field.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 671

World Vision Australia: Digital Marketing Strategy

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 529

United Parcel Service in India

Due to the war, UPS continued to provide services and expanded its retail forms of transport to customers relocating to the outskirts from urban centers.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1679

Social and Sustainability Marketing

In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.
  • Pages: 7
  • Words: 2025

Oreo: Marketing Plan

Oreo is a cookie product made in form of a sandwich. Between the two pieces of sandwiches, a sweet crème is used to fill the space.
  • Pages: 5
  • Words: 440

Marketing Strategy for Sony’s Music System

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1196

Product Life Cycle: Stages and Examples of Products

The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 286

Marketing DFS Sofas in the Indian Home Furniture Market

The strengths of DFS and the friendly business environment in India place the company, which is a leader in the production of sofas in the United Kingdom and Europe, at a better place to exploit [...]
  • Subjects: Strategic Marketing
  • Pages: 12
  • Words: 3205

Zara: Company Strategy Analysis

The cases of H&M and Mongus show that, the differentiation strategy is often the most attractive' in that it provides the opportunity for a more creative approach to the market.
  • Pages: 4
  • Words: 1200

EBay: The Entering to the International Market

In addition to which the risk of eBay failing in a new market is minimized substantially by acquisition as the business was already established.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 2567

Public Relations and Their Functions

One of the common scenarios with organizations is the characteristic of any organization trying to influence the general public hence the public relations initiatives help the organization to develop a good understanding of the organization [...]
  • 1
  • Pages: 4
  • Words: 1195

Best Buy Co. Inc.’s Marketing Plan

The appearance of the international and international market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and [...]
  • Pages: 13
  • Words: 3748

Treadmill of Consumption in the United States

While the consumption rate in the country is already high, the growth of the luxury market is even more disturbing. Firstly, they consider the opportunity to have more as the highest level of independence and [...]
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 832

Business Research and Its Purposes

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 672

Starbucks & Nescafé Products Consumer’s Interview

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 867

Linear Programming for Marketing Research

Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.
  • Pages: 2
  • Words: 579

Donatos Company: Finding the New Pizza

The management research questions hierarchy for Ramada range from the clarification of the research question to the definition of the study question.
  • Pages: 6
  • Words: 1900

Foot Locker UK Marketing Strategy

Research suggests that Foot Locker UK should focus on millennials and generation Z in its marketing efforts, highlighting the brand’s global nature.
  • 5
  • Pages: 3
  • Words: 870

Trinidad and Tobago for International Business

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2238

Cake Plus Bakery’s Marketing Plan

To sustain the current level of net profit margins and increase revenues, Cakes Plus plans to invest in marketing, branding, product, and service diversification.
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1997

Dairy Queen Restaurant’s Foreign Market Development Plan

The importance of a foreign market development plan is that it helps new or existing companies to create, expand, as well as promote successful business strategies in the foreign markets. In its UAE market, the [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2795

Benetton’s Shocking Advertising and Its Ethics

Speaking of Benetton's advertising objectives, the primary goal was to inform the audience about the existence and significance of the social issues, which take place in the world.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 826

Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2492

Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2775

Integrated Marketing Communication: Benefits and Limits

According to Wehling, IMC refers to the strategic co-ordination of not only the messages that an organisation sends to the public, but also the media that the organisation uses to build its brand image.
  • Subjects: Marketing Communication
  • Pages: 9
  • Words: 1409

Ambient Conditions in Service Marketing

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.
  • Pages: 4
  • Words: 1102

Sensory Marketing: M&D Research Questionnaire

The questions in the questionnaire focus on the attributes of the product that influence 'product liking'. Thus, the questions are relevant to the measurements of the research.
  • Pages: 6
  • Words: 1453

Integrated Marketing Communication Strategic Process

Integrated Marketing Communication is a concept that describes the unity of all constituents of the particular project. The task of the manager is to analyze the market of a particular niche.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1281

Automobile Industry: Segmentation, Targeting, Positioning

Thus, the marketing strategy which concerns with a market target is recognized to be successful, as according to special investigations the company which produces the cars of Hyundai models will become one of the world's [...]
  • Pages: 2
  • Words: 587

Mattel’s China Experience: A Crisis in Toyland

25 Table 6: Return on total Equity of Mattel Source: Self generated from Mattel Return on equity of the company has satisfactorily increased in 2007 than the past years, which is showing that the company [...]
  • Pages: 14
  • Words: 3959

Promotional Strategy for Best Clothing

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3478

Sustainable Tea at Unilever

There was the looming danger of the company failing to get the right quantity and quality of the tea that they required.
  • 1
  • Pages: 10
  • Words: 2787

Galito’s and Chicken Inn Value Proposition

On the other hand, the company has been in the trade for a longer period of time and thus has more market information than the case of Galito's.
  • Subjects: Marketing Project
  • Pages: 14
  • Words: 3791

Brand Awareness Through Motorsport Sponsorship

Hypotheses The research is qualitative in nature and the outcome of the study is descriptive analysis of the findings collected from different sources to decide upon the acceptance or rejection of the following research hypotheses: [...]
  • Pages: 28
  • Words: 7994

Primark’s Entry into the Brazilian Market

In the final section, a step-by-step approach to the implementation of the proposed strategy is discussed, followed by an analysis of the benefits and potential barriers to successful implementation and evaluation of the market entry [...]
  • Pages: 8
  • Words: 2317

Marketing Plan for the Samsung Galaxy Tablet

This paper discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market.
  • Subjects: Financial Marketing
  • Pages: 8
  • Words: 2105

Advertisements: Positive and Negative Consequences

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]
  • Subjects: Marketing Communication
  • Pages: 10
  • Words: 3137

Heineken. Market Research

The new brands introduced in the market brought competition to another level reinforcing on the fame of the brand within the market.
  • Pages: 12
  • Words: 3267

Mephisto Products Case Study

Now that more competitors are in the market, customers need to know about the positive aspects of the products too. The sales team has not changed its approach to selling the company's goods since its [...]
  • Pages: 2
  • Words: 635

Customer Service and Its Value in Companies

The top leaders of companies must realize that they have a duty to not only meet the needs of the customers, but also to work hard to exceed the expectations of the customers.
  • 5
  • Pages: 11
  • Words: 2976

Marketing Management: Concepts of Customer Value

Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise [...]
  • Pages: 5
  • Words: 1387

ICT and Economic Growth

The study of knowledge economy highlights the significance of ICT and learning in the creation of wealth and competitive advantage in the global economy.
  • 4
  • Pages: 11
  • Words: 2969

Marketing Plan and its Components

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.
  • Pages: 3
  • Words: 818

Expedia Travel Company’s Marketing Mix

Expedia offers discounts to its customers up to 50% off for the vacation in the Caribbean and 70% for the cruise for customers who book early and regularly. A company has to identify the characteristics [...]
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1375

Waitrose’s Price Strategy

The recent price cuts on 1,000 brand lines by Waitrose to match those of Tesco, the 4th largest retailer in the world by revenue and second by profit,s has increased its customer base from the [...]
  • Pages: 4
  • Words: 911

Market Failure: A Critical Analysis

A strand of economic literature demonstrates that in many situations government intervention in a free-market economy materializes from the failure of the private sector to streamline the markets, and from government urge to protect investors [...]
  • Pages: 6
  • Words: 1605

Marketing as the Most Important Function of Management

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1079

Apple Marketing Plan Example

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]
  • 5
  • Pages: 14
  • Words: 3868

Marketing Mix of Corolla Toyota Car

The sedan is the latest design of the Toyota Corolla car which is some expensive than the past model although it has been successful.
  • 3.7
  • Pages: 5
  • Words: 1339

Adidas and Marketing Communication

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]
  • 1
  • Pages: 2
  • Words: 708

Promotional Strategies for Healthcare Marketing

Comparison promotions can be a highly effective strategy for healthcare providers, as they can be utilized to draw in new patients, inform patients about their treatment alternatives, and heighten patient loyalty.
  • Pages: 1
  • Words: 406

Changes or Improvements on the New Balance Products

Other suggestions include selling the "Human Powered" in an online-only environment since that is where they are targeting their market and providing a new store location so people can order and have it delivered to [...]
  • Pages: 4
  • Words: 1224

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 553

The Ecosia Platform’s Marketing Strategy

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1369

The Red Bull Firm’s Place Strategy Analysis

An exploration will be done of the distribution channels and techniques that Red Bull should consider in order to optimize the success of this new product line in this article.
  • Pages: 3
  • Words: 965

Analysis of H&M Marketing Case Study

It is possible to explain the choice of the standard marketing strategy for promoting the production H&M sells with the same target audience the brand has online and offline.
  • Pages: 4
  • Words: 1183

Fishing Boat Production in the Indian Market

The strength of the American company lies in the innovative and flexible approach to creating products that withstand the tests and criticism of the target audience before entering the market.
  • Pages: 2
  • Words: 649