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My company has always marketed quality fruit products to its customers across the country. The company plans to expand its business. The company plans to expand its sales by marketing its products in a new foreign market. The targeted foreign market in Accra, Ghana.
My company is located in Allentown, Pennsylvania. The company’s location supports its performance and profitability. Allentown produces most of the fruits used in our company. The location is near major seaports such as Port Baltimore and Port Newark. This paper identifies the best strategies to produce and export our product. The paper also examines the best sales and promotional strategies for our product.
Our organic jam does not contain sugar. The company has decided to use plastic containers to improve the safety of its product. The targeted market is both politically and economically stable. The country’s food sector is also growing at a fast rate. Ghana is one of the leading importers of semi-processed food products. The USA is a leading exporter of quality food products across the globe (Akkaya 4). This fact explains why most of our consumers will appreciate the product.
My company should consider the best financial aspects to achieve its goals. The first important consideration is pricing (Akkaya 6). My company will examine the prices of different processed food products in Accra. This approach will ensure the company uses the best pricing strategy for its jam. My company should also market the jam at a lower price (“Basic Guide to Exporting” 57). This approach will ensure every customer purchases our fruit jam. This pricing strategy will ensure the company is on the right track towards achieving its goals.
The company should also prepare the best budget for every operation. The “budget should consider the targeted objectives and profits” (Buckley 83). My company should provide adequate training to every to make the process successful (“Basic Guide to Exporting” 89). The company will also coordinate every business process, such as packaging and marketing. My company will also prepare the best budgetary allocations for taxes and commissions.
Sales Strategy and Distribution
The success of every marketer depends on his or her sales strategy. A proper marketing strategy will inform every customer about the new product. Partnerships “reduce most of the costs incurred whenever establishing a new business” (Buckley 73). I will form new partnerships with “established businesses such as quick-service restaurants, hypermarkets, and convenient stores” (Buckley 89). Such businesses always offer a wide range of products to their customers. My company will use these business partners to achieve its goals.
My company will distribute its product using the above business partners (“Trade Freedom: How Imports Support US Jobs” par. 5). The company “will also use the best logistical operations and collection centers to ensure every customer gets our product” (“Develop an Import Strategy” par. 4). The above business partners will play a major role in supporting my goals. This marketing strategy will ensure my company distributes its products across the city. I will also gather more information about the Ghanaian market to develop a better sales strategy.
Marketing and Promotion Strategies
My goal is to use the best marketing strategy in Accra. A good marketing strategy will inform every consumer about our new product. I will use the famous 4Ps marketing mix to achieve my goals. The first P stands for good pricing. I am planning to use a competitive price for my jam (“Trade Freedom: How Imports Support US Jobs” par. 2).
The second P stands for a place. The above business partners will ensure the product is available in every location across the city. This approach will make my company successful in this foreign market. The third P stands for the product. Our product is one of the best in the American market. Our jam will also provide the best nutrients to the targeted customers (“Develop an Import Strategy” par. 1). Our product does not contain sugar. Such qualities will make it one of the best products in the market.
Promotion is a critical aspect of an effective marketing mix. I will use various promotional strategies to inform more consumers about this product. I will use various newspapers and local radio stations for advertising my product. My company will also create the best advertisements to inform more citizens about this quality product.
The power of different social media networks such as Facebook and Twitter cannot be underestimated (“What Role Can Social Media Play For Your Business Organisation?” par. 3). I will use the above social media platforms to inform more people about this product. This promotional approach will ensure every consumer is aware of our quality fruit jam. I will also encourage our customers to give their feedback about the new product. I will use such feedbacks to implement better marketing strategies for the product. This approach will ensure my company is on the right path towards achieving its business objectives.
Akkaya, Faith 2013, Global Marketing Strategies. PDF file.
Basic Guide to Exporting: The Official Government Resource for Small and Medium-Sized Businesses. New York, NY: International Trade Administration, 2012. Print.
Buckley, Peter. Innovations in International Business. New York, NY: Palgrave Macmillan, 2012. Print.
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Develop an Import Strategy 2014.
What Role Can Social Media Play For Your Business Organisation? 2014.