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Marketing Channel: Legal Issues Report (Assessment)

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Updated: Jul 8th, 2019

Channel Devepment

Marketing strategy distribution channels are essential before actualizing projections of a blueprint. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on the viability and sustainability of a new product or a modified product (Lamb, 2012).

In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names (Koufaris, 2002, p. 230).

Over the last half of a decade, the marketing industry has experienced a series of development especially those based on internet marketing channels. As a development strategy, marketing experts have proposed different expansionary channles in managing online marketing channels that companies use in the distribution of their products through internet tools.

Properly designed online marketing and product distribution management facilitated the success and sustainability in online marketing since it operated within stipulated business laws. To increase credibility and maintain professionalism, the current channels often encompass processes and features that flawlessly facilitate a healthy and lifetime relationships between a business and its clients as seen in the platform of Amazon online marketing giant.

Among the new development elements that have incoperated trust, there are liability, distribution, fair retribution process, and passing accurate information to target audience to restore confidence within these networks

Legal issues

As opined by Lamb (2012), the desired awareness created in the online platform, different distribution packages that are simple to understand presentation are key in sustainable legal online trade. For instance, the safety and security of the customer over the cyberspace trading platform have become such an important issue in determining consumer behavior.

Thus, the introduction of a Secure Online Shopping System (SOSS) is vital towards survival of an online business. Secure online shopping system is a platform where consumers of the product are able to make orders on particular product and make payments using their credit cards. The SOSS platform will ensure the safety and security of those cards.

Essentially, the success of e-marketing plan depends on proper alignment of a functional team that is responsible for the creation of flexible but quantifiable measurement tracking tools for reviewing results periodically. Reflectively, this team should have the essential knowledge in social media and tools used in marketing via the Internet.

Besides quality in service, delivery and customer satisfaction depend on the support team as indicated in the distribution channel of Tesco Company’s online marketing segment. Therefore, customer retention is achievable through the creation of reliable, informed, and passionate support team.

In addition, the plan should include a monitoring matrix that maps out potential competitors and identifies online weaknesses and strength of the clients. Moreover, the reporting criteria should reflect the success of marketing calendar and set target periodically generated. In addition, the commercial law in the UK has provision of trademark rights and patents, which protect such a company from fraudsters and copyright infringers (Bert, 2011).

This is an assurance of protection against illegal trade through the process of online fraud mentoring unification. Essentially, success of brand and product management depends on a proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience.

Reflectively, this idea should have essential elements that can easily sway the mind, either positively or negatively (Koufaris, 2002). Therefore, online advertisement is pronounced successful when it creates a reliable, informed, and passionate appeal to perception of the target.


Bert, R. (2011). Marketing Channels: A Management View.Sydney: Thompson South- Western.

Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior, Information System Research, 13 (2): 205-223.

Lamb, R. (2012), . Web.

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"Marketing Channel: Legal Issues." IvyPanda, 8 July 2019, ivypanda.com/essays/marketing-channel-legal-issues/.

1. IvyPanda. "Marketing Channel: Legal Issues." July 8, 2019. https://ivypanda.com/essays/marketing-channel-legal-issues/.


IvyPanda. "Marketing Channel: Legal Issues." July 8, 2019. https://ivypanda.com/essays/marketing-channel-legal-issues/.


IvyPanda. 2019. "Marketing Channel: Legal Issues." July 8, 2019. https://ivypanda.com/essays/marketing-channel-legal-issues/.


IvyPanda. (2019) 'Marketing Channel: Legal Issues'. 8 July.

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