Marketing Essay Examples and Topics. Page 2

2,079 samples

Selecting Target Markets for M&M’s Company

5
It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.
  • Pages: 3
  • Words: 1256

The Impact of Packaging on Consumer Buying Behavior

The package should also have attractive features which will attract the consumer and at the same time potray the quality of the product to the consumer For the case of dairy products, a picture of [...]
  • Pages: 16
  • Words: 4470

Marketing Plan and its Components

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.
  • Pages: 3
  • Words: 818

Marketing: When Buyers and Sellers Disagree

If this case were to be tried in the United States, the seller would win because of the fact that the buyer did not clearly specify the kind and quality of goods desired.
  • Pages: 2
  • Words: 554

Social Media Marketing Plan: Subway Fast Food

Attract The main objective of this digital marketing plan is to attract the younger customers' market through the Subway's website and a twitter fun page in order to increase the customer traffic in its stores.
  • Pages: 4
  • Words: 991

Ford Mustang Market Environment Research

Among the key elements integrated into the Ford Mustang marketing strategy that has favorably positioned the firm in the market include economic factors, environmental issues, marketing strategies, and the 4 Ps in the marketing of [...]
  • Pages: 22
  • Words: 5995

Toyotas E-marketing Strategy

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]
  • Pages: 11
  • Words: 2966

Segmentation, Targeting and Positioning

Targeting is regarded as the assessment of each type of the population in terms of its attractiveness, whereas positioning is the choice of the marketing tool and the brand image for promoting the product or [...]
  • Pages: 11
  • Words: 3115

Positioning Mapping and Situation Analysis

Therefore, it is clear that the market perceives a substantial level of variation across the whole range of Pepsi and Coca-Cola soft drinks presented on the map.
  • Pages: 4
  • Words: 1076

Flydubai Network Expansion: Entrepreneurial Marketing

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]
  • Pages: 8
  • Words: 2203

Six Flags: Marketing Analysis

Six Flags is the example of a corporation that pays attention to advertising in different spheres and therefore uses integrated marketing campaign.
  • Pages: 4
  • Words: 1106

Supermarket Problems: Quality and Service

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.
  • Pages: 3
  • Words: 845

Apple Watch Pricing Strategy

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.
  • Pages: 2
  • Words: 662

Marketing Plan

The company has established itself with the introduction of Stumpjumper in both mountain and road bikes. This is because the company has a weakness of forecasting and reacting to demand.
  • Pages: 4
  • Words: 1267

A Marketing Plan for Etihad Airways

4.5
The company is located strategically in Abu Dhabi and this is one of the company's competencies. The company is also in a better position to become attractive to those clients that love technology and this [...]
  • Pages: 15
  • Words: 4085

IKEA’s PESTLE Analysis

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.
  • Pages: 4
  • Words: 996

Marketing Plan – The Body Shop

The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop's product [...]
  • Pages: 7
  • Words: 2024

Consumers’ Behavior and Market Trends

Conversely, the market responds to the consumer's behavior to suit the buyer's needs, hence setting the market trends. Thus, marketers are more concerned with the manner in which consumers buy products and services, how they [...]
  • Pages: 5
  • Words: 1454

Adidas New Strategy Marketing

The new channel of production in the name of Adidas-score will be readily accepted as football fans are the target market.
  • Pages: 8
  • Words: 2305

How Walt Disney Company Attracts Its Customers

Concerning the place, the company uses the Walt Disney Company TV channel to keep in touch with the target segment. The company uses the elements of affordable pricing, advertisement, and product uniqueness to attract customers.
  • Pages: 3
  • Words: 854

The TRESemmé Brand Advertisement Analysis

The research states that a company's content should ideally attract attention to its brand, build interest in its good or service, create a desire for it, and persuade the customer to test or buy the [...]
  • Pages: 3
  • Words: 836

Virgin Group Marketing Performance

Virgin holiday is characterized by the ability of the customer to book a holiday and fly Atlantic. Promotion plays a vital role in growth of Virgin Group by a system of taking information about their [...]
  • Pages: 7
  • Words: 1930

Sport Chek Company: Influencing Consumer Behavior

The design of the stores communicates to customers that goods in the store are of high quality. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful [...]
  • Pages: 7
  • Words: 2040

Marketing Plan of Airline Company

Core Values: Customer satisfaction Continuous improvement of service and product quality to remain competitive Maintain the highest safety standards in operations Fere Airline's Goals: To become the airline of choice in Europe To adopt business [...]
  • Pages: 8
  • Words: 1919

Marketing Mix of Corolla Toyota Car

3.7
The sedan is the latest design of the Toyota Corolla car which is some expensive than the past model although it has been successful.
  • Pages: 5
  • Words: 1339

Merger Between Citicorp and Travelers Group

One reasons, as to why the Citicorp and travelers merger was considered important in the financial industry of the United States was because this merger would create "a financial supermarket hence increasing the economies of [...]
  • Pages: 4
  • Words: 1118

The Body Shop: Consumer Behavior

To ensure that the products are of higher standards than that of the common market, the Body-Shop group will benchmark their products against the companies they still use the animal by-products.
  • Pages: 4
  • Words: 1128

Heineken. Market Research

The new brands introduced in the market brought competition to another level reinforcing on the fame of the brand within the market.
  • Pages: 12
  • Words: 3267

The Coca Cola Company: Dasani’s Brand Fiasco

5
The problem was in the fact that the aspect of brand recognition in the United Kingdom could not influence the customer loyalty because of shifting the focus to the product's quality, issues of credibility and [...]
  • Pages: 4
  • Words: 1107

Marketing Strategy of Volkswagen

The company added that the appropriate utilization of competitive advantages provided the company huge opportunity to uphold its ecological principles, brand image, introduction of attractive vehicle models with low emissions targets, strong position in the [...]
  • Pages: 2
  • Words: 651

Factors Affecting Marketing Strategy

The checklist is also meant to help the company to effectively service the requirements of the target market. In other words, target market is the group of individuals and businesses that are targeted for sales [...]
  • Pages: 9
  • Words: 2518

Tesco Plc Market Research: Venturing Into the UAE

From the understanding of the importance of market research in the introduction of new products and services, this study seeks to carry out a research study to analyze Dubai, UAE market, with regards to its [...]
  • Pages: 15
  • Words: 3128

Internet and Its Effects on Business

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]
  • Pages: 3
  • Words: 822

Online Business: Blue Nile Company

SWOT analysis shows that Blue Nile obtains a strong position of the market because of its unique vision and services proposed to customers.
  • Pages: 8
  • Words: 2478

BMW Entry Plan into International Market

6% in 2012 and GDP per capita was $547 in 2010; however, income from exports contributed 50% of the national GDP; however, the next table shows more information: 2008 2009 2010 2011 2012 GDP Annual [...]
  • Pages: 9
  • Words: 2537

Public Relations and Relationship Marketing

The organizers of the 2011 Mobile Research conference should consider using public relations and relationship marketing in order to ensure that the event promotion is successful.
  • Pages: 10
  • Words: 2715

Kellogg’s Marketing Case Analysis

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.
  • Pages: 29
  • Words: 2392

Salesforce’s CRM at the Unilever Company

Moreover, I learned that having a solution such as Salesforce, which offers cloud computing and the ability to build new applications depending on the needs of the business, is useful and can significantly reduce costs.
  • Pages: 2
  • Words: 571

Marketing Information Systems in Amazon

The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.
  • Pages: 2
  • Words: 620

Marketing plan for Aleve

In the event that the drug has to be used for a long time, there is need to consult with the doctor who will check if there are side effects following the prolonged use of [...]
  • Pages: 8
  • Words: 2301

Elie Saab: Growth of a Global Luxury Brand

Describe its product in terms of the three levels of a product; core, actual and augmented product The three product/service levels include the core, the actual, and the augment level.
  • Pages: 3
  • Words: 852

London 2012 Olympic Games Marketing

Specifically, 25% of the tickets are reserved for UK residents with the other parts of Europe and the world purchasing the remaining percentage of the tickets.
  • Pages: 3
  • Words: 819

Customer Service and Its Value in Companies

5
The top leaders of companies must realize that they have a duty to not only meet the needs of the customers, but also to work hard to exceed the expectations of the customers.
  • Pages: 11
  • Words: 2976

The Importance of Market Segmentation

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]
  • Pages: 2
  • Words: 601

Zara: Company Strategy Analysis

The cases of H&M and Mongus show that, the differentiation strategy is often the most attractive' in that it provides the opportunity for a more creative approach to the market.
  • Pages: 4
  • Words: 1200

Evaluation of Retail Marketing

To ensure success in the retail business, retailers should acknowledge the fact that it is the customers and not the demand that lies at the center of a retail business.
  • Pages: 14
  • Words: 3817

Marketing to the Bottom of the Pyramid

The nature of the BPO market Before providing a blueprint for guidelines on marketing at the BOP, it is important to consider the nature of the BOP market.
  • Pages: 8
  • Words: 2158

Flydubai Competitiveness

5
Thus, the demand for flights is expected to increase as the popularity of LCCs increases in Asia and the Middle East.
  • Pages: 11
  • Words: 3055

The Process of Product Development

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]
  • Pages: 2
  • Words: 567

After-Sales Services Effect on Purchase of Electronics

It examines the effect of provision of after sales services on the purchase of electronic products. Provision of after sales services on the purchase of electronic products is crucial to both customers and companies.
  • Pages: 10
  • Words: 2821

The Standardization vs. Adaptation Debate

Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess [...]
  • Pages: 9
  • Words: 2590

Apple Company’s Future and Marketing Strategies

In addition to that, the innovation and competitive spirit characterizing Apple enabled the company to bring into the market iPhone and iTunes with the view of attracting new customer loyalties and a whole new generation [...]
  • Pages: 4
  • Words: 1140

Sustainable Tea at Unilever

1
There was the looming danger of the company failing to get the right quantity and quality of the tea that they required.
  • Pages: 10
  • Words: 2787

Standardisation vs Adaptation Debate

The purpose of this essay is to discuss the key arguments of the debate on standardisation vs.adaptation, the advantages and disadvantages of both sides of the contention to discover the most appropriate argument for the [...]
  • Pages: 9
  • Words: 2508

Marketing Research and Perceptual Maps

The study also integrated the concept of perceptual mapping so as to understand the consumer's perception regarding the various brands of wrist watches. The opinions of the respondents in the 2nd survey were used to [...]
  • Pages: 4
  • Words: 1337

MacDonald’s Market Analysis

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.
  • Pages: 7
  • Words: 1913

Public Relations and Their Functions

1
One of the common scenarios with organizations is the characteristic of any organization trying to influence the general public hence the public relations initiatives help the organization to develop a good understanding of the organization [...]
  • Pages: 4
  • Words: 1195

Strategic Marketing Issues for Virgin

From the findings, it is clear that Virgin has a lot of strengths and opportunities, but needs to develop strategies to deal with brand dilution and intense competition in the marketplace.
  • Pages: 12
  • Words: 3373

The Electronics Industry

According to Ferrell, one of the most powerful tools that a firm has in the market is the ability to reach out for the customers with the desired message in the best way possible.
  • Pages: 13
  • Words: 3902

VirPharm’s Marketing Plan

This implies that online consumers will be able to procure this product from the comfort of their office Main Target Market The main target market for Virpharm is made up of men and women in [...]
  • Pages: 14
  • Words: 4182

Samsung Marketing Strategy

However, the organizational structure of the company is illustrated in a simplified format below - Figure 1: The organizational structure Source: Samsung Electronics Samsung has experienced outstanding growth in spite of the adverse impact of [...]
  • Pages: 20
  • Words: 5442

The Skittles Brand’s Marketing Campaign

Brands of the recent years have grasped the potential of surreal marketing, used both comedy and mystery as a tool for engaging with their audience. The use of colorful and weird advertisements creates a new [...]
  • Pages: 1
  • Words: 284

Greyson Corporation Marketing Research

The case study focuses on the effect of the decline in the demand for the company's products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
  • Pages: 4
  • Words: 1187

Nokia Pure View Smartphone Marketing Strategy

In order to achieve the above objectives, other key issues such as the geographical environment where the Nokia targets to market the phone, the target population and the competitors in the market will also have [...]
  • Pages: 40
  • Words: 6623

A New “Joe” On the Block

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]
  • Pages: 2
  • Words: 597

Marketing Plan: Star Inc.

The market analysis is highly significant since it will help the firm to establish the customer expectations and needs; hence, it will guide the firm to align the production specifications with the market needs with [...]
  • Pages: 10
  • Words: 2850

Feasibility Study: Shake Burgers

The industry's growth has been stimulated by a number of factors, which include an increase in the consumers' purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism.
  • Pages: 11
  • Words: 3363

Customer Trends in the UK and Thailand

The aim of the paper is to provide a comprehensive understanding of the cultural and consumer behavior differences between the UK and Thailand consumers.
  • Pages: 3
  • Words: 1084

Brandy Melville Social Media Marketing

It is based on this that this project will attempt to establish an online social media marketing campaign for the company that encompasses a wide variety of online social media platforms in order to penetrate [...]
  • Pages: 8
  • Words: 1967

Marketing Goals: Achieving Measured Objectives

The extent of achievement needed helps the business to know if it is on the right path of attaining the set goals. Goals should be set to create a difference in the company that helps [...]
  • Pages: 9
  • Words: 2772

UK Beauty Industry’s Quality and Customer Loyalty

According to Reason, irrespective of the market segment that a firm serves in the beauty industry, service quality is increasingly becoming an important factor that these firms must consider when delivering their products to the [...]
  • Pages: 52
  • Words: 13324

Industry and Competitive Analysis

Environmental analysis helps a potential investor to understand the dynamics of the macro and micro dynamics of the industry. Demographics of the retail industry are made of vast diversity of ethnic backgrounds; for instance, the [...]
  • Pages: 6
  • Words: 1669

Aspects of VALS Marketing Model

Vals is a model of psychographic segmentation of consumers, developed in the 1980s in the United States. In this case, the company is recommended to create a budget line of phones for children.
  • Pages: 2
  • Words: 498

Macro Environmental Factors in Marketing

Careful analysis of the environmental factors allows to predetermine and affect the company's performance through a tailored marketing strategy. The macro-environment often influences the success of a particular marketing strategy and the organization's performance.
  • Pages: 1
  • Words: 353

How Marketers Try to Get Consumers’ Attention

By acknowledging the existence of these environmental stimuli and their roles in shaping consumer perceptions, the classical conditioning theory presupposes that one type of environmental stimuli is likely to affect another and in the end, [...]
  • Pages: 5
  • Words: 715

Best Buy Co. Inc.’s Marketing Plan

The appearance of the international and international market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and [...]
  • Pages: 13
  • Words: 3748

Breadtop Franchise Marketing Plan

This is a report on Breadtop's franchise marketing plan for the next five years in its place of origin and as well as in some parts of Europe and in the main part of Asia-Pacific.
  • Pages: 10
  • Words: 2753

The Importance of Marketing

As the definition of marketing says, the important factors that are needed to make marketing successful is communication and delivery of the product or service that is to the satisfaction of all the people concerned.
  • Pages: 2
  • Words: 592

Mobile Phone Buying Factors and Motivation

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]
  • Pages: 5
  • Words: 3381

Ryanair Marketing Analysis

5
This is because employees are also allowed to buy shares in the company and thus give them an opportunity to contribute to the running of affairs at the company.
  • Pages: 7
  • Words: 1999

Service Experience Diary

This report closely examines the Australian restaurant industry, the emerging trends affecting it, the major players in the industry and how their policies or strategies affect City Grill and the industry at large.
  • Pages: 15
  • Words: 4165

New Product Development (NDP)

The paper also conducts interviews on customers and company employees about the reception of Google China's new products with the aim of developing an understanding on the effectiveness of NPD practices of the company.
  • Pages: 11
  • Words: 2931

Market Orientation for Marketing for Managers

Some of the factors that influence the choice of a particular mode are its cost and effectiveness, and the size of the company as well as the nature of the industry in which it operates.
  • Pages: 10
  • Words: 2739

Personal Marketing Plan

Four years is quite a long time for training and thus enough to instill the necessary skills in the minds of the student that are necessary for the nature of the jobs that are related [...]
  • Pages: 10
  • Words: 2811