Marketing Essay Examples and Topics

Some of the activities that STA Travel Company does online with the concept of marketing mix to attract its market segment include effective use of the 7Ps that the mix provides.

The total available market for the sporting facility was based on the number of sporting events that could be hosted within the facility per day.

Moreover, they will learn ways through which data mining can be beneficial, and the marketing programs that can be formulated from the data.

It is assumed that the name of the brand will appeal to the target audience and impact on their feelings towards the development of the UAE workforce.

Thus, the main objective of the campaign will be to create awareness about the capabilities of Emirati employees. The budget and timeline for the campaign will be presented in the last part of the report.

The study selected the United Kingdom, which has a target market that comprise of the youth, the middle-aged adults, and the old adults.

This approach will ensure the company uses the best pricing strategy for its jam. My company will also create the best advertisements to inform more citizens about this quality product.

This writer worked in the marketing department of the Nilufer Company in Turkey. What are the main external factors affecting the marketing of glass in Turkey?

In other words, Kuwait is losing a lot marketing opportunities because the targeted population is yet to accept some of the modern marketing options.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

It is therefore important for those intending to engage in International business to understand the Incoterms of the buyer's country to avoid disappointments and misinterpretation of the rules.

Thus, the marketing strategy which concerns with a market target is recognized to be successful, as according to special investigations the company which produces the cars of Hyundai models will become one of the world's [...]

Primary data is up to date and reliable while secondary data is easily available and utilized in forecasting and analyzing primary data, but it is not a proper fit for current market research.

It leads to the identification of needed markets, and the structuring of precise marketing strategies and objectives for each commodity that an organization intends to present to customers.

The paper will also try to highlight the effects of the RIM retailers in these Middle East countries in terms of the market base, sales and consumer response to the product and also to the [...]

This paper discusses "Taxi of Tomorrow" a taxi model that would be most preferable to passengers hence it correlates with a research paper based on the same topic whereby the research paper gives an analysis [...]

A number of managements in companies practice the aspect of imposing fear to their subordinates, hoping that they will respond and deliver as expected.

This paper is a comparative marketing for China and the U.S.which provides a deeper insight of the concept of marketing as it is perceived in different regions of the world.

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.

Self service; most stores check-in kiosks in metro stations and airports, check out hotel services have moved to a self-service type of business.

The products will have a competitive advantage as they have been made uniquely compared to the existing products in the market. In other words, size and the purpose of the boards will be considered while [...]

In this case, the market conditions will allow the firm to choose product attributes that counter the products of their competitors.

A successful marketing strategy driven and influenced by internal elements such as attitude, lifestyle, and motivation provide the marketer with the best components to formulate the right marketing strategy to address the marketing needs of [...]

The role of a positioning strategy is to prepare the mind of a consumer. Since this is not an essential product, a number of factors influence a customer's decision to buy insurance from a particular [...]

The charges of the product will vary according to the size of the bottle as from $1. From the research, thirstier drinking water will rapidly established itself in the major Australian towns as well as [...]

The restaurant promised to solve the problem within the shortest period of time, but I was too hungry to wait for a new order, therefore, I agreed to eat what I was brought.

To improve the quality of the products, the company must improve the quality of the workforce used in the production process.

Furthermore, it will identify the target market for the product and the kind of positioning that will be applicable for the product.

As a result of increased acceptance of energy drinks, New Zealand has been ranked amongst countries with the highest rate of energy drink consumption.

Though there numerous advantages of using franchising concept in the business, the potential franchisors should be aware of the existing risk of buying a franchise fraud and put much effort in investigating the ways to [...]

The findings indicate that the Islamic marketing system is very complex besides having the ability to improve the product visibility among the players, since it is designed to internalize the Islamic beliefs.

These complexities or issues are some of the factors that influence the failure of global trade activities, and are therefore among the many things that companies ought to consider before venturing into global marketing.

As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. 6 million cars, [...]

Although there was a huge market potential for the software, his strategy did not consider the capability of the market. Investors wished to adopt prices that were in the market.

The article "Marketing Public Sector Services: Concepts and Characteristics" explains how different Public Sector Organizations in the west turned to marketing professionals in order to emerge successful.

The main objectives of this research would be as under: To know details of some major shopping malls of Dubai, To identify aspects responsible for shoppers' experience in Dubai shopping malls, To identify the significance [...]

The main problem that is experienced by many companies across the world is the increase in competition from rivals. In conclusion, it is clear that the use of online platforms to market products is gaining [...]

The managers of a company need the information to foretell the deviations in the matter of product demand of the customers and the subsequent sales boom.

A business proposal is a key step in a lengthy process that results in sales of products of a firm. Thus, it could write an unsolicited business proposal to the management of the institution requesting [...]

The hotel industry in Las Vegas needs to employ social media in communication to relay the intended message to its potential consumers concerning the products offered by various hotels in the region.

The goals of the groups are to reduce the poverty level among the children by the virtual of placing them in decent families, which would reduce the children's lifetime suffering.

However, the experts in the field of marketing state that the modern society becomes extremely consumerist, and the discussion of the issue of privacy also changes because of shifts in the consumers' views.

Purpose or overview The purpose of this research paper is to establish the benefits of the internet business platform of the Uber and Airbnb, alongside their competitors such as Lyft, SideCab, HouseTrip, and Travelmob, to [...]

Moreover, the PR campaigns of this business lay stress on the on the responsible behavior of the company. For instance, the management highlights the effort of the company to preserve the environment.

The main purpose of a positioning strategy is to create an effective brand that can easily differentiate a product from other competitors in the market. Innovation is part and parcel of the positioning strategy for [...]

The concept of "Global Islamic Marketing" emerged as a separate discipline, which was based on the teachings and guidelines of Islam. Global Islamic marketing refers to a separate discipline, which is based on the teachings [...]

The ten most expensive things I own and where they are made: Toyota Camry 2000- This particular model was conceptualized and manufactured in Australia Macbook Air- Manufactured in China Ipad- Made in the United States [...]

This discussion examines the pricing of luxury goods in the UAE and explains the nature of their market value. The prices of luxury goods like clothes, shoes, perfumes, cosmetics, and bags in the UAE are [...]

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".

The video "The science of selling" by Frontline seeks to highlight the role of market research in increasing product sales. In this video, Rapaille is addressing the "Luxury Marketing Council of America" with the aim [...]

Product Development: Information gathered from the market research will be used in research and development to find out additional features that need to be added to the product to make it more appropriate for the [...]

This strategy is meant to ensure constant availability of products to the potential customers or clients by increasing the means through which products are availed to customers.

In the article, the benefits of student discounts to corporations are analyzed. Because student discounts can attract more students and their guardians, corporations will be able to gain several potential customers.

The article concentrated on achieving the following objectives: Examining critical factors that impact long-term relationships among Saudi Arabia's sellers and buyers Assessing the structures of trust that positively affect relationships Determining perceptions of buyers based [...]

According to Liodice, the marketer should provide the best information to the targeted consumer. The duty of the marketer is to educate and inform the consumer about the unique features of his or her product.

However, it is important to keep in mind that marketing also involves dealing with a plethora of other issues that are only slightly related to the promotion process.

When it comes to practical application of marketing skills, a case study is one of the most efficient ways to solve the company's problems regarding the popularity of a specific item and the provision of [...]

When doing target marketing, the company should be sensitive enough to consider the different needs of different consumer groups. The demographic trend of age, income, race, gender, and ethnicity have to be considered when a [...]

The firm has to consider internal and external factors that are likely to affect the revenue in the process of identifying new ventures.

The level of politeness in someone is known through the use of certain words and the tones, which provide a strong suggestion that it is extremely valuable to maintain levels of respect when talking to [...]

The Transatlantic airline market is one of the very competitive airline industries. Among the dominant airline companies in this industry are Delta, which dominates 12% of the market share.

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]

Demand factor of the new application in the market will follows the lifecycle of technology adoption among subway users. Sub-users currently using estimated time applications will adopt the application with respect to the characteristics of [...]

The marketing report evaluates the University's strategy to expand into the Arab world market and offer customized education program, depending with the changing needs of the business world and the challenges facing the world economy.

The underlying advantage in all these is the fact that VMI enhances value creation in the supply chain as it not only reinforces the vendor-retailer relationship, but ensures cost savings for the retailers and facilitates [...]

The economical factors include the economical status of the region where the business is to be located. The social aspects of a region determine the values of the society that in turn affect the business [...]

This is the restaurant of this kind in this location as most of the restaurants in New York are fast food restaurants.

The other concepts involved in the market equilibrating process include the production cost, market price, demand and supply, elasticity and market equilibrium.

As a student of marketing, the main aim of this research is to create an understanding of marketing innovation and creativity among the stakeholders in the service industry, especially the banking and entertainment sectors.

Apart from these, strategic marketing by Tim Horton will help in the analysis of the competitors and act as a reference to the next actions the organization should take.

The website also gives information on initiatives made by Sony to protect the environment, improve customer relations and fortify security of customer information. In this regard, Sony has upgraded their security measures with the aim [...]

Important Components for Consideration by a Legally Astute Social Media Marketing Manager A marketing manager must firstly understand the knowledge that relates to specific regulations, tools, and the general resources involved during the use of [...]

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]

In this regard, the company has to align its products to the diverse tastes and preferences of its customers in order to defend its market share.

The BlackBerry OS is the most difficult smartphone technology to crack and this gives it competitive advantage over the iPhone 4s.

The increase in the demand of perfume made the income generated to shoot up and consequently led to the increase in the number of perfume houses.

Scope The report mainly concentrates on the development of marketing models and the contribution and role of ICT in marketing communication.

Due to rapid growth in consumers' use of mobile and social tools for travel shopping as well as booking, the hotel will enrich its IT department with new professionals to ensure full utilization of such [...]

The discussion also looks at the concept of price fixing by exploring the detergent industry especially in Europe and the economic rationale behind not fining Henkel, one of the companies which were found guilty of [...]

Through the company's mission that shows the purpose of the company, principle aims the company wants to meet are well outlined to clearly show the activities of the company, and the future position where the [...]

In the context of marketing, communication refers to the art of passing a message from the firm to the market and back, from the market to the firm.

Moreover, the paper will explore some of the factors that drive this mobile operating company to set up a subsidiary in India and some of the implications of marketing mix applied when entering the new [...]

To begin with, the company managers and researchers should outline the strict idea of the introduced concepts. This is of particular concern to the product constituents, packaging and logo.

An established brand loyalty is important to a company since it makes it more harder for new products to gain a market share, it increases a company's ability and strength to respond to competitive threats, [...]

In the global marketplace, Apple must improve its products and review prices in order to cater for various segments of the market.

25 Table 6: Return on total Equity of Mattel Source: Self generated from Mattel Return on equity of the company has satisfactorily increased in 2007 than the past years, which is showing that the company [...]

Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess [...]

In order to achieve the above objectives, other key issues such as the geographical environment where the Nokia targets to market the phone, the target population and the competitors in the market will also have [...]

By the time the customer reaches the destination, he or she would be aware of the hotel and choosing to stay in it would be easier.

In addition to the loss of life, what is capturing the attention of analysts in the Middle East is the impact that the violence is having on the economic activities in Pakistan.

The definition is in context of what the PPE Vending Machine business stands for and what makes it unique because of the special offering to the market to save the customers time and money in [...]

The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]

This forced the firm to reposition the product in the market to capture adults as well. For this reason, the firm decided to target the children and adults differently in order to sustain its market [...]

It is based on this that this paper will explore standardization versus customization of a global brand in order to determine the effectiveness of either met Branding is an important aspect of selling products since [...]

Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the [...]

However, the differentiation in the case of Lush Company has been effective to the extent that it has given the company great success in its marketing.

In this book, the author provides illustrations from companies emphasizing on the various new advertising techniques and strategies of persuasion employed to influence the perceptions of consumers.

Thus, the use of Akamai helps the NBA compete within this market because the company's services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the [...]

The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world [...]