Marketing Essay Examples and Topics. Page 12

2,079 samples

Japanese Distribution Challenges

Also, the distribution channel is organized by manufacturers, and the trading belief is modeled by a distinctive culture, and laws that protect the foundation of the system-the smaller retailers.
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  • Words: 623

S&S Marketing Overview: Business Plan Analysis

Since the S&S Recycling Company is going to offer a number of various recycled materials, such as appliances, metal items, mostly the objects made of aluminum, it will be necessary to restrict the target market [...]
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  • Words: 600

S&S Recycling: A Business Plan

S&S Recycling is a company that collects recycled material and offers it to the companies that produce their goods from recycled resources.
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  • Words: 537

Social Media and Innovative Technologies

By focusing on the areas, which the organization is ready to explore and which are bound to seem groundbreaking to the customers and the rivals, the organization will be capable of altering its image. Therefore, [...]
  • Pages: 2
  • Words: 581

World Duty-Free at Birmingham Airport

In this paper, the author will appraise the marketing activities of the World Duty-Free at Birmingham Airport. After keen market studies, the organisation was able to identify the behaviour of most of the passengers at [...]
  • Pages: 7
  • Words: 1913

STA Travel Company Marketing

Some of the activities that STA Travel Company does online with the concept of marketing mix to attract its market segment include effective use of the 7Ps that the mix provides.
  • Pages: 2
  • Words: 651

Sporting Facility Marketing Analysis

The total available market for the sporting facility was based on the number of sporting events that could be hosted within the facility per day.
  • Pages: 3
  • Words: 827

American Organic Jam Marketing

This approach will ensure the company uses the best pricing strategy for its jam. My company will also create the best advertisements to inform more citizens about this quality product.
  • Pages: 3
  • Words: 821

Glass Marketing in Turkey

This writer worked in the marketing department of the Nilufer Company in Turkey. What are the main external factors affecting the marketing of glass in Turkey?
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  • Words: 1708

Incoterm Definition and Concept

It is therefore important for those intending to engage in International business to understand the Incoterms of the buyer's country to avoid disappointments and misinterpretation of the rules.
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  • Words: 1150

Primary and Secondary Data Use

Primary data is up to date and reliable while secondary data is easily available and utilized in forecasting and analyzing primary data, but it is not a proper fit for current market research.
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  • Words: 526

Segmentation, Targeting, Positioning Strategy

It leads to the identification of needed markets, and the structuring of precise marketing strategies and objectives for each commodity that an organization intends to present to customers.
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  • Words: 549

Blackberry Sales Increase in Qatar

The paper will also try to highlight the effects of the RIM retailers in these Middle East countries in terms of the market base, sales and consumer response to the product and also to the [...]
  • Pages: 7
  • Words: 1965

International Marketing Concept

This paper is a comparative marketing for China and the U.S.which provides a deeper insight of the concept of marketing as it is perceived in different regions of the world.
  • Pages: 4
  • Words: 1102

International Marketing Strategic Planning

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.
  • Pages: 4
  • Words: 1174

Market Segmentation: Advantages and Disadvantages

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.
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  • Words: 567

Rusty’s Surfboards Product Segment

The products will have a competitive advantage as they have been made uniquely compared to the existing products in the market. In other words, size and the purpose of the boards will be considered while [...]
  • Pages: 2
  • Words: 562

Nationwide Auto Insurance Product – Marketing

A successful marketing strategy driven and influenced by internal elements such as attitude, lifestyle, and motivation provide the marketer with the best components to formulate the right marketing strategy to address the marketing needs of [...]
  • Pages: 2
  • Words: 550

Thirstier Mineral Water – Marketing

The charges of the product will vary according to the size of the bottle as from $1. From the research, thirstier drinking water will rapidly established itself in the major Australian towns as well as [...]
  • Pages: 5
  • Words: 1379

Service Marketing: Food Market

The restaurant promised to solve the problem within the shortest period of time, but I was too hungry to wait for a new order, therefore, I agreed to eat what I was brought.
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  • Words: 535

Quality Planning in Marketing

To improve the quality of the products, the company must improve the quality of the workforce used in the production process.
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  • Words: 626

Franchise Fraud Models and Causes

Though there numerous advantages of using franchising concept in the business, the potential franchisors should be aware of the existing risk of buying a franchise fraud and put much effort in investigating the ways to [...]
  • Pages: 4
  • Words: 1112

Global Islamic Marketing System Plan

The findings indicate that the Islamic marketing system is very complex besides having the ability to improve the product visibility among the players, since it is designed to internalize the Islamic beliefs.
  • Pages: 3
  • Words: 835

Marketing Public Sector Services

The article "Marketing Public Sector Services: Concepts and Characteristics" explains how different Public Sector Organizations in the west turned to marketing professionals in order to emerge successful.
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  • Words: 1098

Social Media Marketing: Business Optimization

The main problem that is experienced by many companies across the world is the increase in competition from rivals. In conclusion, it is clear that the use of online platforms to market products is gaining [...]
  • Pages: 2
  • Words: 614

Business World: Unsolicited Proposals Main Components

A business proposal is a key step in a lengthy process that results in sales of products of a firm. Thus, it could write an unsolicited business proposal to the management of the institution requesting [...]
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  • Words: 555

Industries’ and Market Analysis

The goals of the groups are to reduce the poverty level among the children by the virtual of placing them in decent families, which would reduce the children's lifetime suffering.
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  • Words: 547

Geo-fencing Technique Role in Marketing

However, the experts in the field of marketing state that the modern society becomes extremely consumerist, and the discussion of the issue of privacy also changes because of shifts in the consumers' views.
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  • Words: 1118

Internet Models of Airbnb and Uber Companies

Purpose or overview The purpose of this research paper is to establish the benefits of the internet business platform of the Uber and Airbnb, alongside their competitors such as Lyft, SideCab, HouseTrip, and Travelmob, to [...]
  • Pages: 9
  • Words: 2490

Intel, Walt Disney and ConAgra Foods Companies

Moreover, the PR campaigns of this business lay stress on the on the responsible behavior of the company. For instance, the management highlights the effort of the company to preserve the environment.
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  • Words: 1682

Marketing Principles in Toyota and Ferrari Companies

The main purpose of a positioning strategy is to create an effective brand that can easily differentiate a product from other competitors in the market. Innovation is part and parcel of the positioning strategy for [...]
  • Pages: 2
  • Words: 578

Global Islamic Marketing Principles

The concept of "Global Islamic Marketing" emerged as a separate discipline, which was based on the teachings and guidelines of Islam. Global Islamic marketing refers to a separate discipline, which is based on the teachings [...]
  • Pages: 2
  • Words: 610

Globalization Role in International Marketing

The ten most expensive things I own and where they are made: Toyota Camry 2000- This particular model was conceptualized and manufactured in Australia Macbook Air- Manufactured in China Ipad- Made in the United States [...]
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  • Words: 636

Marketing: Luxury Goods Pricing in the UAE

This discussion examines the pricing of luxury goods in the UAE and explains the nature of their market value. The prices of luxury goods like clothes, shoes, perfumes, cosmetics, and bags in the UAE are [...]
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  • Words: 678

Marketing: The Three-Stage Model

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".
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  • Words: 905

The Video “The Science Of Selling” by Frontline

The video "The science of selling" by Frontline seeks to highlight the role of market research in increasing product sales. In this video, Rapaille is addressing the "Luxury Marketing Council of America" with the aim [...]
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  • Words: 590

Segmentation, Target Marketing and Positioning

Product Development: Information gathered from the market research will be used in research and development to find out additional features that need to be added to the product to make it more appropriate for the [...]
  • Pages: 11
  • Words: 3025

Advertising and Freedom of Speech

According to Liodice, the marketer should provide the best information to the targeted consumer. The duty of the marketer is to educate and inform the consumer about the unique features of his or her product.
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The True Meaning of Marketing

However, it is important to keep in mind that marketing also involves dealing with a plethora of other issues that are only slightly related to the promotion process.
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  • Words: 897

The Many Faces of Strategic Marketing

When it comes to practical application of marketing skills, a case study is one of the most efficient ways to solve the company's problems regarding the popularity of a specific item and the provision of [...]
  • Pages: 10
  • Words: 2848

Marketing Strategies Development

When doing target marketing, the company should be sensitive enough to consider the different needs of different consumer groups. The demographic trend of age, income, race, gender, and ethnicity have to be considered when a [...]
  • Pages: 4
  • Words: 971

Silver Jet and Transatlantic Airline Market

The Transatlantic airline market is one of the very competitive airline industries. Among the dominant airline companies in this industry are Delta, which dominates 12% of the market share.
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  • Words: 665

NYC Rail Time Application Market Analysis

Demand factor of the new application in the market will follows the lifecycle of technology adoption among subway users. Sub-users currently using estimated time applications will adopt the application with respect to the characteristics of [...]
  • Pages: 6
  • Words: 1642

Marketing Audit on Hamdan Bin Mohammed e-University

The marketing report evaluates the University's strategy to expand into the Arab world market and offer customized education program, depending with the changing needs of the business world and the challenges facing the world economy.
  • Pages: 6
  • Words: 1665

Market Equilibrating Process

The other concepts involved in the market equilibrating process include the production cost, market price, demand and supply, elasticity and market equilibrium.
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  • Words: 565

Social Media Marketing: Facebook

Important Components for Consideration by a Legally Astute Social Media Marketing Manager A marketing manager must firstly understand the knowledge that relates to specific regulations, tools, and the general resources involved during the use of [...]
  • Pages: 6
  • Words: 1680

Perfume Advertising and Adaptation

The increase in the demand of perfume made the income generated to shoot up and consequently led to the increase in the number of perfume houses.
  • Pages: 3
  • Words: 1026

Hotel Tempus Marketing and Performance

Due to rapid growth in consumers' use of mobile and social tools for travel shopping as well as booking, the hotel will enrich its IT department with new professionals to ensure full utilization of such [...]
  • Pages: 3
  • Words: 840

Oligopoly Industry Characteristics

The discussion also looks at the concept of price fixing by exploring the detergent industry especially in Europe and the economic rationale behind not fining Henkel, one of the companies which were found guilty of [...]
  • Pages: 6
  • Words: 1695

Companies Willing to Open their Branches in India

Moreover, the paper will explore some of the factors that drive this mobile operating company to set up a subsidiary in India and some of the implications of marketing mix applied when entering the new [...]
  • Pages: 8
  • Words: 2297

Apple and Brand-Customer Relationship

An established brand loyalty is important to a company since it makes it more harder for new products to gain a market share, it increases a company's ability and strength to respond to competitive threats, [...]
  • Pages: 55
  • Words: 14240

Standardization Versus Customization of a Global Brand

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It is based on this that this paper will explore standardization versus customization of a global brand in order to determine the effectiveness of either met Branding is an important aspect of selling products since [...]
  • Pages: 8
  • Words: 2364

Digital Marketing and Social Media Strategy

Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the [...]
  • Pages: 6
  • Words: 1733

Marketing Strategy of Rolex and McDonald

The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world [...]
  • Pages: 3
  • Words: 1906

Social Media Marketing and Consumer Transactions

The people who have liked these pages get to comment on some of the projects that the specific company has, they can give their ideas, and send messages directly to the company that is producing [...]
  • Pages: 5
  • Words: 1454

Business Growth in Amsterdam

Additionally, it is important to speak about the taxation in the Netherlands. These are the forces that contribute to the growth of businesses in Amsterdam.
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  • Words: 348

Dell Corporation

In the report, the authors have clearly described the problem facing Dell, which concerns the company's abrupt loss of customers and market share to its competitors.
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  • Words: 565

Starbucks in Luxembourg: Macro Factors

However, Schneider says that before getting into a new country, it is important to conduct a research in order to understand the macro environmental factors that could impact on its operations in this country.
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Cross-Cultural Consumer Behavior and Marketing Communications

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Trade liberalization helped the economy with the entry of foreign companies which influenced the buying habits of a new consumer segment, the Vietnamese consumers, who experienced several conflicts, colonization, and the effects of globalization, the [...]
  • Pages: 20
  • Words: 5630

Starbucks Management and Pricing

The company believed that this segment of coffee consumers did not prefer the original black roasted coffee of Starbucks. On this note, when the company introduces a new coffee product at relatively higher prices, coffee [...]
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New Ways of Marketing Real Estate

The changing face of marketing, as a concept both in the real estate industry and beyond, can be attributed to the dynamic nature of the social and economic conditions of people as well as their [...]
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  • Words: 1718

Acquisition Marketing Pros & Cons

Another advantage is that the organization is able to know the customer needs since it has to analyse the needs in the process of acquisition marketing. One of the major disadvantages of acquisition marketing is [...]
  • Pages: 5
  • Words: 1444

Morilla Estate Marketing Plan

The Estate is headed by well capable leaders who are able to see that the vision of the company is achieved and this is why the company has been growing rapidly since 1995 and has [...]
  • Pages: 17
  • Words: 5591

Customer Service as a Part of Business Strategy

The use of the term "customer service" requires delineation to ensure that there is not confusion with other aspects of customer care in the business. The important issue in regards to the definition of customer [...]
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  • Words: 3403

The Concept of Loyalty

The aim of the paper is to understand the effect of customer satisfaction and brand loyalty specifically in case of Starbucks.
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  • Words: 3809

Webvan Online Company Challenges

Webvan intended to exploit the niche market that is arising from the growth in the Internet and the high rate at which consumers are purchasing products online.
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  • Words: 1388

Golden Boy Boxing Promotion Company

Strengths One of the significant strengths associated with the golden boy boxing promotion company is the fact that the founder and president of the organization was a former professional boxer.
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  • Words: 594

Costs and Implications for Telstra

Following the publication of an audit report of customer billing complaints which had established that Telstra had continuously overcharged a section of its customers for about six years, Moses, explains that the company immediately agreed [...]
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  • Words: 600

Octone Records Marketing Performance

This is helpful in influencing Octone Record's market performance because the label has a relatively inferior capital base compared to other major record labels in the market.
  • Pages: 4
  • Words: 1117

Vodafone – International Marketing Plan

Vodafone Limited suggested that the company is the first mobile operator of the UK, which started its journey in 1985; however, for its innovation, investment and appreciated customer service, the company has turned into the [...]
  • Pages: 8
  • Words: 2224

Direct Marketing: Hotel Concorde

In addition to the basic details about the prospective clients, we shall indicate the source of our information about the prospective clients.
  • Pages: 9
  • Words: 2500

Warby Parker Marketing Plans

As at now, due to the nature of the eyeglasses they supply and their target market, the company is best placed among its competitors to emerge the top.
  • Pages: 5
  • Words: 1514

Health and Welfare Canada

This is important because the Health Promotion Division will be able to reach the highest number of the population in addition to the fact that the TGIF segment is the heaviest user of the illicit [...]
  • Pages: 6
  • Words: 1680

International Marketing Plan in Saudi Arabia

Some of the cultural habits in the country will also make the product ideal for Saudi consumers. The product qualities that will receive great emphasis in the marketing strategy are the ease of use and [...]
  • Pages: 9
  • Words: 2554

Social Media Marketing Plan

In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company's on the social platform.
  • Pages: 2
  • Words: 562

Recommendation Plan for American Airlines

This paper explores the events that led to the need for the merger, the market strategies the companies are employing and the recommendations that the resultant company should implement as a strategic plan to ensure [...]
  • Pages: 8
  • Words: 2332

Coca-Cola and Dasani in UK.

One of the most important features that Coca-Cola Company possesses is the ability to market to the right population and the product must be aligned with the people.
  • Pages: 4
  • Words: 1112