Marketing Essay Examples and Topics. Page 17

The risk comes when the consumers are dissatisfied with the products that the organization is offering in the market. It is through measuring of the progress that the organization gets to know of its performance [...]

This paper starts with the discussion of the principles of just noticeable difference and just meaningful difference, shows Nintendo 3D as an example of those principles in action, demonstrates how big trends have been used [...]

International marketing mix, product modification, distribution, country of origin, etc.are the issues which influence the expansion of the product on the international arena and impact the demand on the product.

The main goal in this initiative is to be able to get to wide audience as well as minimise the costs entailed through the use of the internet.

The marketing mix includes the 4 Ps that are involved in the process of ensuring a product or a service is finally in the hands of the customer, thus these elements should be designed to [...]

The marketing objective or the plan is to attain a 10 percent of the market share in the coming year while the financial objective in the plan is to raise profitability by 20 percent through [...]

One of the primary goals of marketing is to get the products recognized in the market and this helps to increase the sales volume and revenue earned by business organizations.

The market of the beer products is analysed using the available marketing mix in France, as well as the segmentation of the market, positioning of the products and the targeted market.

It has remained dominant in the Australian market up to the present where it has recorded a fraction of 85% of the total volume of sales in the country in the year 2010.

One of the main objectives of marketing initiatives involves the provision of information of a commodity which in turn helps to increase the number of consumers who are willing to try out that commodity and [...]

Moreover, the entity would need to put in place appropriate strategies to ensure that the products reach the new target market, which is the major challenge to entities in such an industry.

The pricing of our product will be influenced by many factors like the operation costs, the raw materials used in making the product, the cost of transport, proximity of the market to our manufacturing facility [...]

Due to the quality of Preshafruit Juice, the company will zero in marketing the product in middle class as well as upper middles class areas.

The host had to create an African impression in every aspect from architectural designs of the stadiums to the opening ceremony because the event was to be held in Africa.

The definition of marketing by Kotler et al.reflects only a part of the meaning currently possessed by this concept because international corporations manage to create the need when the product is not even launched; this [...]

It is also important to asses the popularity of the social network before using it to advertise a given product in order to ensure that it can reach the targeted customers. The social networks are [...]

For instance people living in the United States of America considers the blue color as a color of masculinity, while the same color is regarded as a color of cold or evil in East Asia.

The success of individual handling of the customers depends on the establishment of a good relationship between the organization and the customers.

The recent price cuts on 1,000 brand lines by Waitrose to match those of Tesco, the 4th largest retailer in the world by revenue and second by profit,s has increased its customer base from the [...]

The principal in this case is the owner of the business and the agent is the manager who will manage the business on behalf of the owner The principal agent relationship can be defined as [...]

The purpose of this work is to: identify the varying target markets for museums, discuss the use of psychographic base as a tool for segmenting the market for the Kuwait National Museum, show how consumer's [...]

Through wholesale warehousing, a wholesaler buys the goods from the producer or manufacturer in large quantities and avails the goods to the retailers and in turn ends up distributing the goods of the consumer to [...]

This could be caused by lack of efficient resources by the management or due to lack of a common market for the core business and the product line.

In any kind of a business organization, it is very important to have good and healthy relationships with all stakeholders from the employers to employees to customers and all other parties involved in the business [...]

The third approach is the need satisfaction selling that involves uncovering the needs of the buyer by probing and offering for the satisfaction of the prevailing needs.

The paper will talk about the marketing environment of cars and how it has changed over time, the mass market and how it ended and also the designs and advertisements in the car industry and [...]

Unlike the firms in the industries that deal with tangible goods, the firms in the service industry highly depend on their relationships with the customers in order to survive in the market.

If the name of a company reflects what they do then consumers lending to an increased sales can access them easily.

The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets.

After development of products a company need to find and persuade customers to buy the products; the focus customers are the target market group that the company embarks on developing appropriate marketing approaches to reach.

The marketing concept is the criteria that firms and organizations use to meet the needs of their clients in the most conducive manner.

Wine is a special product and glass containers are the preferred means of packaging the wine because they protect the original taste of the wine.

Indeed, our firm has taken in to consideration this aspect in its bid to produce micro cameras that will revolutionize the way security is perceived in the world. This is bound to reduce the price [...]

The purpose of this paper is to demonstrate the effectiveness of experiential marketing concepts of 'in store' merchandising, in growing sales, strengthening brand position and delivering endless value and satisfaction to customers.

To achieve this, organizations need to bring both the internal and external stakeholders together in such a way that they can share in the effort of maximizing the bottom line of the company.

Objectives To improve on the sales of the business hence increasing the profit margin To strategise on how to take over the market from other competitors To come up with a good team of employees [...]

Its magnificent buildings and stupendous age-appropriate play stations reveals the center's dedication to the wellbeing and comfort of children, and also serves to instill a permanent unique image on the mindsets of parents about the [...]

It is the responsibility of the marketing agency of the company to investigate what goes on in the mind of the customers.

Considering the "Customer Service" situation, it is common for a consumer to engage employees who are never mindful of the customer satisfaction or the loyalty.

In relation to McDonald and Dunbar writing, marketers engage in the market segmentation in the aim of understanding the importance of finding a sufficient customer-base to cater for the needs.

This is because it will have the ability to restrict the distance between the dog and the master control radio. The exploration of different sales models and prices for other devices indicates that the Rope-less [...]

While the companies that provide such services need to keep their sales high, it is, kind of, unethical to go their way marketing their products and therefore such marketing campaigns may bear no fruits. This [...]

The use of online communication with consumers has been said to be on the increase and many organizations have used this strategy to improve their relationship with consumers. Online social networks have been found to [...]

To target this group, the product should try to show how it is different from others, the price can be set high since the possibility is,this group will think that the higher the price the [...]

In the year 2006, the company's sales grew by 38% through September, and in the same year, Tervis Tumblers was named the company of the year by the Sarasota County Economic Development Corporation in the [...]

In order to address the concerns, professional advice has outlined that there is need to make switching easier and faster, limit bundling of services, and improvement in price information and transparency to SME's. Through effective [...]

The sizes and the purchasing power of these segments are quite measurable and should therefore make things quite convenient for the companies that will be using these products.

Through this study, the research will improve and broaden the existing theoretical perspectives on factors affecting the beer market in Vancouver. What are the factors affecting beer marketing in Vancouver?

This differs from the target market of the same product in the US which is aged 21 to 38. This makes it difficult to enforce patent rights of products registered in the US in international [...]

This will greatly affect both the arrangement of their offices, location of the offices, office procedures and scheduling of the services.

The marketing objectives of the company includes To improving the customer engagement and relationship with the company and its products by 50% To increase the company's website traffic by 45% To increase the presence of [...]

Surveying method also allows the surveyor to collect information on a lot of aspects concerning the market at large as the surveyor has control over the content of the questionnaire.

Based on the first dimension of the competing values framework, the BrothersForChange organization already has the advantage of flexible organization model, it is possible to adjust the size of the organization or eliminate advertisement that [...]

For instance, the staff of the Huffington Post was assisted by identifying exciting material on the internet which was in line with the blog's left wing inclination.

Cell phone manufacturers are now taking advantage of the exploding market of the aging Baby Boomers. Cell phone magnifiers are meant to cater for the needs of a special segment of the mobile phone users.

Product The product to be marketed is the online ticketing service for clients interested in attending the numerous social events within the Arizona State. The company will endeavor to make the online ticketing product more [...]

Finally, the statue of Venus de Milo is used in the commercial in order to make the consumers memorize it and the product, which it promotes.

One of the situations that often prompts a business to bring in some help for content creation is simple lack of time. However, is this a reason to outsource the development of materials that will [...]

Forms of social networks adopted in capital markets Various forms of social media have affected the capital markets. Building the reputation of the capital markets is also a factor that has resulted in the adoption [...]

In an effort to cope with the intense competition in the UK coffee shop market, the firm will invest in continuous product innovation.

For example, the hospital used the media and its website to broadcast its press releases informing the public about the opening of the hospital.

This approach allowed the researcher to interrogate the specific aspects of the marketing strategy and make a conclusion on its effectiveness to the company and in achieving the organizations objectives.

Wal-Mart customers merely want to save their costs, and standardization is a direct prerequisite of supply chain efficiency in big box stores.

Old Chang Kee Service Blue Print The line of the provider of the services, in this case Old Chang Kee represents that very instance the customer walk into the restaurant and gets the chance to [...]

The video presentations of Coca-Cola products include bright images that make one think about the values accumulated and shared by the members of contemporary society; Coca-Cola makes no distinctions for genders and races, ages and [...]

The objectives of communication in the Generation Y marketing strategy of Donate Life are several and include; creating awareness amongst the generation of the existence of the organ donation program, to educate them how the [...]

The emergence of software that help in detecting the physical location of an internet user has enabled dealers to narrow their intended customers in order to increase chances of reaching them.[1] This is because advertising [...]

It will also enable the realization of a profit of $5,000 in the first year as envisioned by the founder, Roger Mills and to defray for printing costs for the skins, brochures, posters and business [...]

By creating customer segments for this brand, it will be easy to know who to sell to, the demographic and the lifestyle of the target market.

The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage. The company's vision will be to be the leading [...]

In addition, a marketing plan also develops a SWOT analysis for a business by identifying the strengths and weaknesses presented by the internal business environment, as well as identifying opportunities and threats to a business [...]

A marketing manager should focus on the current and the future situation of the market of the Alba'aeer and not historical to ensure that the right price is set for the product.

Camel Lounge has the capacity to achieve faster growth in its market share due to its low pricing strategy compared to other competitors, and also due to the fact that the Middle-Eastern population of Cape [...]

Some of the questions to be addressed in this paper include the steps taken to evolve the products to fit the needs of the present generations and the advertising channels employed to stay on top [...]

The main aim of the survey was to ascertain the opinions of the parents with regard to the state of road safety in the city.

The company seeks to reach 2 million clients in the next two years with a possibility of gaining a comparative advantage against potential competitors due to the fact that it is has the first mover [...]

The organization of the sales force helps the organization to choose the channel, which will be most appropriate in marketing the products. The organization of the sales workforce also determines the assigning of roles to [...]

During the sporting period During the sporting season, Sony will take the advantage of the massive number of fans visiting the stadium to watch their team performing on the pitch.

The solution to the problem of poor market sizing is to recruit experts to do research that relates to the size of the market.

The second item in our market analysis would be the image and special features of the products. It would be important to create a good image of our products by enlightening customers about the special [...]

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]

There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The dissemination of marketing messages is the main principle behind viral marketing [...]

The product that will be introduced in the market is mobile money transfer. The range of cash that will be allowed will be between US$ 50 and a maximum of US$ 1500.

To conclude, it is suggested that SNSs represent the next frontier for growth and competitiveness in this organisation. As more people join SNSs, the organisation needs to put in place strategies that ensure its online [...]

It is obvious that in the suggested examples, one of the key goals of retailers is to attract more customers and buy their goods.

The fundamental objective of this strategy is to increase the customer base. Of course, the result would be a significant decline in the number of customer visits to the company stores.

Stakeholders in the education sector need to address the rising cost of college textbook prices so as to lower the cost of college education.

I think that it is the process that involves the creation of products, explanation of their value or promotion, and the delivery of these products to the customers.

Employee empowerment is one of the strategies that companies use to improve their competitiveness. Employee empowerment is one of the strategies that companies adopt to increase employee productivity.

A marketing plan is defined as a business document prepared with the aim of giving detailed information about the current position of a business in the market and the marketing strategies it plans to employ [...]

Since the main objective of a point of difference is to locate a benefit that differentiates the brand from others of the same type, a company has to find a feature that will motivate its [...]

This is meant to cover the cost of the features and the profit margins so that the firm can be efficient in its operations.

A strand of economic literature demonstrates that in many situations government intervention in a free-market economy materializes from the failure of the private sector to streamline the markets, and from government urge to protect investors [...]

The two top managers of the company seem to be determined in having their choices adopted by the company, and it is from this strong conviction of the two that marketing consultants have to be [...]

This is done with the aim of creating awareness for the products or services of a company to the current and potential customers.

Goals, Aims and Objectives To establish the importance or value of marketing the company in a better way To assess the risks that may be faced while marketing the company To source additional resources that [...]

This is because online marketing enables the customers to get more data related to the products, for example, the pieces of information concerning the prices and quality.

In order to solve the marketing problems, the marketer must develop a perceptual map that illustrates the product's feature and a different one showing the attributes of the ones offered by the competitor.

Marketing research is the process of collecting, investigating and interpreting the news about the market focusing on a product or service based work to be kept for market selling by considering the time events like [...]

It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists.

The sheep will be the size of a pillow and it will have letters of the alphabet spelt on one side and the numbers 0-10 written boldly on the other.

In most cases, the marketing strategies are designed to enhance a long term plan, with tactical plan releasing enough particular actions and tasks to be achieved in a particular financial year, and the remains part [...]

The limitation associated to Vicky Company is lack of wide variety of products in the market and therefore the company needs to introduce more products to the market.

Through the website, the company is able to create awareness among the customers on the existing products or on the new products produced in the market.

Here, Liz stands to benefit from the goodwill of the parent company in terms of a ready market, strategic location, and customers.

The growth in net sales was highest between years 2008 and 2009, followed by the year 2010-2011 periods. Net profit as a percentage of sales was highest in year 2008 as a result of low [...]

Therefore, it is important for the USA marketers to understand the culture and expectations of the Chinese people. The above may impact an American's company marketing strategy in that the Americans might be forced for [...]

Even though the amount by which a company may increase prices of its products is decided by every individual company, the 60% increase in price by Netflix is justified due to the growing demand for [...]

Sophistication and comfort in the Apartments is the main theme in all the marketing tools to be used. First, the business will use customer relationship management in order to increase the present tenant's rate of [...]

They should take initiatives to reappraise their expectations and the role of marketing in a digital and networked marketplace. Marketing techniques should identify how to attack the competition and the value of emphasizing value.

The effects of this activity are there for everybody to see and that is why the society needs to stand up against smoking which can be proved by the resources that are used to treat [...]

The industry is expected to make the choice based on the quality, and that is where the concentration of all the business resources would be diverted.

Tracking the peculiarities of Magners positioning in the market, one can comment on the issue and provide a better strategy for the product positioning, thus increasing the revenues and the popularity of the brand.

Price fixing occurs when market players collude to have the prices of commodities fixed at a certain point, hence circumventing the supply and demand dynamics of the market.

The Lemonade case falls under fast-food restaurant and as such to evaluate its actual financial performance, it is wise to insider its performance to that of other players within the industry. The performance is shown [...]

By conducting marketing research, Kudler would make wise decisions because the organization will refer to the findings of the research. Without marketing research, an organization would think that it is able to satisfy the needs [...]

Thus, the changes must be implemented in the advertising campaign with the more relation to the donation and changing of the ethical aspect.

Nivea beauty products have been marketed to me more than once using word of mouth, what the marketers does, they lay a table in the streets and when they see someone passing, they get to [...]

The cost of the type of marketing strategy chosen is directly proportional to the cost of networking used. Knowledge of the segment variable is very important in segment identification.

Kotler and Keller argue that the main objective of marketing is to sensitize the public about the existence of a given item or a service.