The videos under analysis focus on the international business environment, particularly on the emerging markets and economies that could compete with UK, USA, and Western Europe. In the second video “Mark Mobius: Emerging Markets”, the business presenter Robert Miller conducts an interview with Mark Mobius about the new opportunities for the developing world to grasp greater market segments. Specific attention requires such promising economies as China, India, Russia, Vietnam. Countries of Eastern Europe, Africa, and Latin America also deserve attention. According to the Executive Chairman of Templeton Asset Management, there are over 40 emerging and promising markets that have become much safer due to the diversified portfolio. Besides, the consumer base in such markets as Russia and India are much larger than those located in Europe. The development of new international relations can allow investment funds to discover new marketing strategies and sources of revenue. More importantly, as the average rate of emerging markets has increased to 6 %, there is also a promising strategy for raising export-driven economies. These brief considerations shed light on the overall potential of the recently emerged markets that can become a good substitution for the already existed ones. Overall, the emerging markets have become much more available for the developed economies that seek to strengthen their position at the international level.
With regard to the above-presented assumptions, such economies as Vietnam and Thailand have the highest potential for market and business prosperity for several reasons. To begin with, Vietnam could be considered as the fastest-growing emerging market. Its rapid development is due to the immediate response to external demands, as well as to significant improvements in transparent reporting. Western companies, therefore, are more attracted by this segment because it is now easier for them to understand the opportunities this market can offer. At the same time, the Vietnam market has some pitfalls. This is of particular concern to weak and inconsistent infrastructure, shortcomings of communication infrastructure, and insufficiently protected intellectual property. Vietnam labor costs are also cheaper, as compared to those accepted in the Western region and in the UK. Therefore, this area is a beneficial source for investors who seek the opportunity to enlarge their profits. Despite the highlighted disadvantages, Vietnam has the highest potential for further development and advancement. Its dynamics can outperform other countries, including China and India.
In contrast to Vietnam, Thailand has a much more powerful, consumer-driven market, which is a veritable treasure for western investors. The country has also enough resources for developing export opportunities and introducing new directions in commercial relations. Unlike Vietnam, Thailand has a well-developed infrastructure and a solid legal framework. The labor costs are also much higher, as compared to Vietnam. More importantly, although the government has certain difficulties in administration, it will not influence greatly the foreign investors. Therefore, Thailand also has a very good tourism infrastructure, and, therefore, this emerging market has a good potential for development, as well as a promising platform for creating and enhancing international business opportunities. Unlike other eastern countries, Thailand does not have the great resources to build a strong capital, as the UAE has. Specifically, the gulf region has stronger potential due to the availability of natural resources. Dubai is also considered the largest and the most promising emerging market for foreign investors. Large architectural and design engineering projects already have results, including the construction of the Palm Island.
References
“Business Advice: Which Emerging Market May Be Right for You.” YouTube, uploaded by yBC.tv. 2008, Web.
“Mark Mobius: Emerging Markets.”YouTube, uploaded by The Telegraph. 2008, Web.