QwikDry strategy developing
The approach of designing a core strategy that would set Qwikdry aside from its competitors is commendable. The strategy aims at identifying the uniqueness of the product, which other competitors do not possess. This is an effective strategy since many customers will be attracted by the uniqueness of the products. Numerous customers will be enticed by the product following the desire to feel the value that other products don’t have. Moreover, this strategy will not only attract new customers but also lure the competitor’s customers to buy Qwikdry. This strategy is also brilliant in the view that it has the potential of enticing the loyal customers of other products. Based on the above strategy and arguments, Qwikdry will have a remarkable market entry since it will register massive sales from the newly attracted customers.
Contrary to the superb launching process, the strategy is only effective within the time frame of one year therefore, it lacks sustainability. The strategy may perhaps be effective when the product is introduced thus, registering incredible sales. However, when it comes to sustaining the competitiveness of Qwikdry in the market, the strategy might prove ineffective. It is because; strategy does not clearly explain how the product will maintain its status after experiencing the outstanding market entry. The strategy also lacks the fundamental approaches on how to maintain, lure, and approach individual buyers in the market. It is because; the targeted consumers have different values and priorities, regardless of them sharing the common task of raising a kid. For instance, mothers prefer different marketing approaches when compared to men. The strategy only targets the pediatricians and daycare at a different level, which should not be the case.
“This & That” strategy developing
The core strategy of differentiating “this and that” from its competitors is incredible since it promotes the uniqueness of the product. The product can be used for multiple reasons, yet one can obtain it at a relatively affordable cost. It is a magnificent approach since many customers go for affordable and quality commodities. As a result, the company will realize a terrific increase in customers followed by extraordinary sales of the product. Moreover, this would attract competitors’ customers, which boosts the competitiveness of the product. The strategy of targeting adventurers’ families and further noting them within the bracket of age 25 and 40 is incredible. It is because; couples at this age are mostly the freshly wedded thus, more adventurers. Marketing this product while targeting this age limit can, tremendously, result in massive sales of the product.
However, I believe that the limit excludes a certain group that is extraordinarily adventurers and could boost the sales of the product. My strategy for the targeted group would focus on the age limit that falls between 18 and 40. It is because a considerable number of individuals become parents at 18, and most of them are undoubtedly adventurers. Additionally, this age limit tremendously increases the number of customers, which is reflected by massive sales of the product. In marketing this product, the strategy advocates for specific times in which the product will be displayed for sale. This approach may not be effective since the targeted consumers are extremely busy persons and may be unable to access the commodity in the market. The best approach could be operating with 24 hours opened shops and boutiques to make time for the extremely busy couples. Furthermore, this would increase the competitiveness of the product in the market, since Qwikdry will be easily accessible even at very odd hours.