The marketing department is an essential department of any organization. It fuels the organizationās continuity for the long term. The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. They should also include marketing agencies and the customer. It is called the marketing plan. It communicates the marketing strategy for an offering (Kotler & Armstrong, 2014). It is supposed to influence all the stakeholders to invest their money, time, and effort. The marketing plan is, therefore, the most important aspect of marketing because it acts like a map and dictionary that everyone in the organization should follow for the achievement of the goals.
Marketing is a comprehensive module that covers more than 60% of a businessās activity. In order for the Chief Marketing Officer and his department of professionals, analysts, and engineers to go far, they have to make wise decisions (Pagla & Brennan, 2014). A Marketing plan enables a company accurately to estimate the costs of delivering products to the customer at an agreeable offering. It helps to get every marketing officer to get on board and work. The production department has to adhere to the plan since production without sales sounds baseless. The plan communicates to the sales teams about their role and expectations.
A marketing plan is a plan. Whenever people work without a plan, they can never realize when they are making a mistake. It may lead to many mistakes. The marketing unit has to have its plan and use it as a reference tool (Reed FIDM, 2014). It helps in problem-solving because it aligns duties and responsibilities to key people who must be answerable to the unit.
Proctor and Gamble is a reputable company. It has over twenty products in the market and sells worldwide. One of its products is Pampers. It has managed to make an impact all over the world because of its marketing techniques (Tanner & Raymond, 2013). The marketers who design the marketing plan understand that the market is flooded with so many similar items that, in order to sell, one has to employ vigorous marketing techniques. Its global outreach is commendable.
The Pampers is acceptable worldwide. The marketing team must have global orientation skills. Before making a product, the group must first test the market by scanning the environment and its competitors. It yields more income if the customers participate in the design of a product that they would soon buy from the market.
References
Kotler, P., & Armstrong, G. (2014). Principles of marketing. Upper Saddle River, N.J.: Pearson.
Pagla, M., & Brennan, R. (2014). The development of brand attitudes among young consumers. Mrkting Intelligence & Plan, 32(6), 687-705. Web.
Reed FIDM, D. (2014). SOSTAC: The guide to the perfect digital marketing plan. J Direct Data Digit Mark Pract, 16(2), 146-147. Web.
Tanner, J., & Raymond, M. (2013). Principles of marketing version 2.0. Irvington, N.Y.: Flat World Knowledge.