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This research paper explores different marketing strategies that businesses may use within the Islamic countries. Detailed appraisal of cultural, economical, and demographic inclination of the Islamic countries is presented to facilitate relevant and quick market penetration. Companies should apply cauterization of marketing, distribution channels within their augmented network alongside a strong financial arm.
The challenges that companies may face in the Islamic market include limited political, cultural, and social freedoms encircled in a religious parameter. Besides, there are legal restrictions and poor infrastructure challenges which might be encountered. Putting into consideration of the external and internal dynamics, companies targeting the Islamic markets should adopt a customized marketing strategy in order to remain relevant and benefit from the highly stratified market.
The findings indicate that the Islamic marketing system is very complex besides having the ability to improve the product visibility among the players, since it is designed to internalize the Islamic beliefs. Besides, the Islamic marketing system is driven by the object of perfection designed to convey information to customers on the unique features of a product. Finally, the community engagement initiatives often employ very emotive marketing language to appeal to the hidden benefits to the sensitive Islamic customers.
This paper seeks to establish a meticulous research and documentation of the results of a successful marketing within the Islamic markets. The essay will integrate the marketing strategies, entry strategies, feasible marketing mix, and socio-cultural segmentation of the Islamic market. Also, this paper attempts to present a detailed analysis of the marketing system plan for any company interested in selling its products or services within the Islamic markets, and its choice of penetration technique without causing any disturbance.
The findings reveal that the global Islamic marketing is effective when the marketing system is inclusive of the direct players such as the consumers and producers, suppliers, independent entities such as business associations or regulatory agencies (Ali 1999). Besides, there is a need to promote proactive community engagement since it involves directly encouraging customers to proactively participate in brand evolution. The global Islamic marketing promotes development of sustainable relationship among the parties.
Kotler and Keller (2012) state that “in order to build a strong marketing system, it is necessary to ensure that the potential customers will be in a position to identify with the product, due to the benefits it has” (Kotler & Keller 2012, p. 32). Thus, the marketing strategy should be very effective in increasing the visibility of such a product. This is internalized in the global Islamic marketing.
Bert (2011) states that “before an organization can acquire customers through the content of its products, it must, of course develop a marketing system to attract potential parties” (Bert 2011, p. 37).Specifically, the global Islamic marketing system has become the most common and highly effective among small, medium, and even large companies targeting the Islamic markets (Sandikci 2011).
Reflectively, marketing system communication revolves around the optimal utilization of the communication channel for encoding and decoding information about a product between the company and potential customers (Blythe 2006).
It is vital for businesses targeting the Islamic markets to embrace the available knowledge on effective marketing through the use of a marketing communication system (Cheverton 2004). The effectiveness of the global Islamic marketing communication system in a business determines the scope product performance, which translates into a better comparative advantage (Ladhari 2011).
Besides, the marketing agencies may use this system to review the product performance in line with the marketing objectives or goals within the Islamic markets (Dagnino & Rocco 2009). This is because the system has direct influence on customer purchasing behavior. This makes the marketing system essential in the current business environment.
Basically, community engagement in the global Islamic marketing system involves directly encouraging customers to proactively participate in brand evolution (Cones 2011). It basically promotes development of sustainable relationships between a customer and the product. Through advertisement, it is easy to understand community perceptions.
The advertisement offers the cognitive perspective of a product or service perception to influence the purchasing pattern of members of the target group at the individual level. In the product market, life style defines the activities clients are involved in such as beliefs, opinion, health aspects, and interests (Ries & Ries 2002). Therefore, the properstructuralglobal Islamic marketing system is critical towards sustainable community engagement in terms of appeal to needs, desires, and values.
In the ideal, the value and benefits of a product are easy to present to potential customers through an intrinsic marketing system. The values are packaged to ensure that the potential customers find it easy to associate with a product that promotes their cultural orientation.
Thus, through emphasis on the culture of freedom and happiness as visualized within a product or service, the global Islamic marketing system and community engagement variables may persuade the potential customers to purchase the product or service frequently. The decision may be influenced by the need to feign community feeling within the Islamic markets (Rossiter & Bellman 2005).
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