Nowadays, a number of market investigations take place in order to clarify the conditions under which customers are satisfied or dissatisfied with the services offered by the chosen providers. During the last several years, the Gulf Region has demonstrated significant changes in the sphere of marketing and management. Many companies have been created, and multiple services have been offered. However, not much attention is paid to market research on satisfaction levels of service providers. Talabat is a well-known online food delivery company with many regular customers from the UAE, Kuwait, Oman, and other parts of the Gulf Region. (Talabat.com, 2016).
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Despite the fact that the company provides its customers with tasty food and a variety of options and wins several significant rewards, not much information on Talabat’s customers and their satisfaction levels can be found online. Foodonclick is another online delivery company that follows the same example. The company focuses on a variety of food and restaurants for its customers (Foodonclick, 2016) but fails to investigate their satisfaction levels. Therefore, it is suggested to investigate deeply the field of the market that deals with the levels of customer satisfaction. Research should help to comprehend what customers think about Talabat and its services and if some improvements can be made.
Several reasons for why the area and the chosen company have not been studied before can be offered. On the one hand, the company has achieved the required success and developed a working and effective system. On the other hand, the Gulf Region is characterized by the magnificent possibilities of business people to promote services on their own conditions, neglecting the opinions of people. In other words, confidence and knowledge of service providers may be appreciated more than the opinions of ordinary people.
At the same time, the inability to explain why Talabat services have not been studied before in order to investigate and improve satisfaction levels is the main challenge in the project. It is hard to find some theoretical explanations of the concerns that put the quality of services offered by Talabat under a question. People have to know how to understand what may satisfy customers and how the company can use the improvements in their work. It is not enough to have high ratings. It is more important to know what customers and employees expect to get with the company.
The level of satisfaction demonstrates the level of differentiation that may exist between services and increase the lifetime value of customers. The challenge of Talabat market research lies in the impossibility to clarify what customers think about the services offered by the company. Such methods as interviews or questionnaires are hard to develop because the customer and employee databases of the company are hardly available.
In general, several benefits of the study under consideration may be offered. First, the evaluation of the already established market can help other beginning companies to choose the right track. Second, the identification of satisfaction levels can help Talbot to realize what aspects of its work should be improved. Finally, the representatives of different companies, as well as students, can learn how to investigate the theoretical aspects of the level of satisfaction and understand how to use the analysis of customers’ and employees’ needs on the example of a particular company, Talabot, that has gained a good reputation in a short period of time.
Foodonclick. (2016). Web.
Talabat.com. (2016). Web.