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Marketing Communication Plan to Launch Maestro Coursework

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Updated: Jun 19th, 2022

Summary

Through market research and analysis, it has been discovered that Vivaldi’s new product the Maestro software’’ is the missing link of the puzzle that companies worldwide have been looking for to fit into their procurement and purchasing departments. The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all vendors with whom the company does business enabling the company to combine orders and obtain larger quality discounts, it will also help the companies to bid more effectively, to reverse bids, to identify rogue purchases, or those made by the lower-level managers from companies that are not listed supplies or whom there was no contract existing. Surely, Maestro is the wonderful software that brings sanity in the purchase and procurement department to your company’’. The proposed slogan Manage Purchases from Your Comfort Zone’’

Proposed Print Advertisement

Maestro The Wonder Software That Brings Sanity In Your Purchasing And Procurement Department’

Maestro is the most celebrated software that will turn your purchasing headaches into profits. The Maestro software is created by Vivaldi Software Ltd’ and has been tested and evaluated for quality service delivery and reliability. With Maestro any person can man the purchasing department of your organization and still be guaranteed first class cost-efficient outcomes. With Maestro, things like missing out on quality discounts, the inability to reverse auctions bids, or not being able to identify purchases made from rogue supplies by lower-level managers will be a thing of the past.

Manage Purchases from Your Comfort Zone’’

Potential versions to be created

The product development department of Vivaldi’’ is working on a more updated version of Maestro’, the Maestro Plus’’. Maestro plus’’ will be a fully automated intelligent software that will be able to operate on its own without any human involvement. The software will be able to sense when the stock reaches the reorder level, print up purchase orders and electronically send the same orders to listed suppliers instructing the supplier to deliver a state amount of supplies at a given future date.

How to alter the ad for different members of the buying center

To the Chief Financial Officer (CFO)

Maestro’’ is your best bet to reduce operations costs in the purchasing department. This goal will be achieved because, with Maestro, the company will no longer miss out on any quality discount or be tied to unprofitable auction bids, it will be easier to track down cheap and sub-standard supplies from rouge suppliers, and it will also reduce papers work within that department. The purchase of Maestro involves only a one-off cost with no future cost to be incurred on Maestro. Buy Maestro and start accounting for profits.

To the Purchasing Manager

With Maestro, the purchasing department will be sure that all supplies come in from listed supplies and from those who give the best deals, rogue supplies will be shut down because low-level managers will no longer be able to place orders outside the Maestro software system. Supplies will also be delivered on time meaning that production will not be stopped due to the faults of the purchasing department. What more would a purchasing manager need than to see his department running efficiently to contribute to the corporate goal?

To the IT Manager

The Maestro software integrates well with many automated systems without the need to improve other IT appliances the company has already invested in. Maestro does not require any special training to run it and also its Maintainance cost is very low.

How to market Maestro

In addition to advertising Maestro on the internet, on Television, in newspapers, or in billboards, Maestro can also be advertised in trade shows where potential buyers of the wonder software convene. Trade shows outsmart other Media in that they offer a face-to-face selling option or an opportunity to further present the product to the buying committees of potential customers. Thus gain from a hunger market and gain market share and sales through effective advertising at reduced costs.

How to measure results from adverting

Jill will be able to measure the results from adverting and from trade shows by conducting a survey after every trade show and by keeping track of all new enquires about Maestro. The survey will help her identify the success of each media. She can also keep an inquiry book to record all new enquires and ask the buyers how they learned about Maestro. That way, she will be able to know the most effective media to advertise. The company will also measure the results from adverting by accessing the general awareness created from advertisements about the product and the company, in general, can measure this by way of conducting field research.

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IvyPanda. "Marketing Communication Plan to Launch Maestro." June 19, 2022. https://ivypanda.com/essays/marketing-communication-plan-to-launch-maestro/.

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IvyPanda. 2022. "Marketing Communication Plan to Launch Maestro." June 19, 2022. https://ivypanda.com/essays/marketing-communication-plan-to-launch-maestro/.

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IvyPanda. (2022) 'Marketing Communication Plan to Launch Maestro'. 19 June.

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