Home > Free Essays > Business > Marketing > Choco-Flavored Toothpaste for Kids: Business Plan

Choco-Flavored Toothpaste for Kids: Business Plan Proposal

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jun 14th, 2022

Problem Statement

Children are often picky with choosing food, clothing, toys, activities, entertainment, and a myriad of other things, which is why it is so hard to make them do what they do not want to do. Brushing their teeth is one of such struggles, and parents are desperate to find a solution that would make their children brush their teeth without being forced or reprimanded for not behaving properly (English, 2018). Importantly, kids should love brushing their teeth so they can remember such a positive behavior for which they can be rewarded or praised. For children, operant conditioning is one of the tools for learning good behaviors, which means that teeth brushing should be a pleasant and comfortable experience (Cherry, 2020). It is crucial to find a safe and reliable product that parents can use in order to solve the problem of teeth brushing, and the proposed toothpaste can be of great value.

Solution to the Problem

The solution to the ongoing problem of teeth brushing is developing a fluoride toothpaste that tastes like chocolate, which is safe to swallow. Parents will find value in the product because choco-flavored toothpaste is something that can make the toothbrushing experience better for children who refuse to brush their teeth because of bad taste. In addition, there is an opportunity to study the demands of the market further and produce a complete range of kinds of toothpaste for children with different flavors, such as candy or marshmallows (Opeodu & Gbadebo, 2017). It is notable that the new product stands out from its competitors in the market because it will contain fluoride, which is absent in all chocolate-flavored toothpaste.

Business Model Canvas.
Business Model Canvas.

Value Proposition

The proposed product is unique because all choco-flavored toothpaste on the market does not contain fluoride. The proposed product will have fluoride, which is an important component. For children’s teeth, fluoride is important to fight decay and prevent build-up by making them more resistant to the influence of plaque bacteria and sugars in the month. In addition, in children aged six and younger, fluoride plays an essential role in the development of permanent teeth in the future, making it difficult to demineralize the teeth by disrupting the production of acids that are harmful (Abou Neel et al., 2016). Therefore, the toothpaste will have both good taste and valuable properties that are absent in chocolate-flavored oral hygiene available in the market. Customers should buy the product because it will solve the problem of parents forcing their children to brush their teeth and make the experience more pleasant. Besides, in case of success of choco-flavored toothpaste, the company can develop other products in the range, such as mouthwash and toothpaste of other flavors that children like.

References

Abou Neel, E. A., Aljabo, A., Strange, A., Ibrahim, S., Coathup, M., Young, A. M., Bozec, L., & Mudera, V. (2016). International Journal of Nanomedicine, 11, 4743-4763. Web.

Cherry, K. (2020). Very Well Mind. Web.

English, R. (2018). The Conversation. Web.

Opeodu, O. I., & Gbadebo, S. O. (2017). Factors influencing choice of oral hygiene products by dental patients in a Nigerian teaching hospital. Annals of Ibadan Postgraduate Medicine, 15(1), 51-56. PMID: 28970772.

This proposal on Choco-Flavored Toothpaste for Kids: Business Plan was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Proposal sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2022, June 14). Choco-Flavored Toothpaste for Kids: Business Plan. https://ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/

Reference

IvyPanda. (2022, June 14). Choco-Flavored Toothpaste for Kids: Business Plan. Retrieved from https://ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/

Work Cited

"Choco-Flavored Toothpaste for Kids: Business Plan." IvyPanda, 14 June 2022, ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/.

1. IvyPanda. "Choco-Flavored Toothpaste for Kids: Business Plan." June 14, 2022. https://ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/.


Bibliography


IvyPanda. "Choco-Flavored Toothpaste for Kids: Business Plan." June 14, 2022. https://ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/.

References

IvyPanda. 2022. "Choco-Flavored Toothpaste for Kids: Business Plan." June 14, 2022. https://ivypanda.com/essays/choco-flavored-toothpaste-for-kids-business-plan/.

References

IvyPanda. (2022) 'Choco-Flavored Toothpaste for Kids: Business Plan'. 14 June.

Powered by CiteTotal, best reference machine
More related papers