Business Plan Essence in the Competitive Environment Report

Summary Of The Business

The business entails tours to people of age 55 and above. It takes advantage of the changes in technology in which tours are arranged through the internet.This makes traveling interesting and easy especially due to company created through chatting with people who have the same interest of traveling.

It also targets people of that age because they have disposable income to spend. The shareholders are not allowed to get any salary from the profits in order to retain the profits for expansion of the business.

The business is enhanced through advertisement and provision of services. The tours are flexible enabling the travelers to plan at ease. Promotions such as offering packages are available to improve the satisfaction of consumers. The start-up capital is to be acquired through venture capitalists and bank loans.

Introduction

The analysis of the business plan is very important to identify and correct omissions and errors that may have been made since everything in it is accountable to the company and is reflected in the business. This makes the business remain and attract more customers making the plan important in starting a business.

Body Of The Plan

1. The name and address of the company has been included in the plan. The names of co-owners have been listed but omission of addresses has to be corrected.
2. The business has been described well in a way that is able to convince any customer of the benefits derived from joining it and that the business really exists.
3. The finances are capable of running the business up to the standards required and this makes it easier to assure customers of satisfaction although they are acquired through credit which gives room for liquidation.
4. The statement of confidentiality of the report makes the plan more complete and trustworthy. It is simple and clear.

Executive Summary

1. The sections should be analyzed in a more simple and interesting way, the sections discussed should be summarized into; the company, objectives, mission and keys to success. However, the details provided are enough to attract customers and keep the business going.
2. The plan has not explained clearly about the organization and the members of the management hence otherwise the customer may get confused enough not to trust the business.
3. The objectives and mission of the business is clear, interesting and more convincing of benefit to both the vendors and the customers.
4. The plan makes the business appear confident to succeed since no exaggerations identified.
5. The executive summary is quite short in words and this might make the business appear to target a small market hence additional information might make the business more attractive.

Industry Analysis

1. The focus and trends created for the business are quite impressive and if achieved there is assurance of success of the business.
2. The company is very positive about the growth of the business and this helps attract not even the customers but also the inventors and increases accessibility to finances.
3. The outlook of future transactions and success of the business is described in a sensible manner, in a way that there no doubt the business will succeed.
4. The company is able to identify its competitors and provide solutions to compete with them effectively.
5. Continuous assessment and analysis of the competitors’ trends and outlooks will help the company a lot in terms of keeping pace with changes in technology and customer attraction since its existence may encourage the competitors to make their own changes too.
6. Market segmentation has categorized the needs of customers according to business customers more than individual customers which is quite risky but at look of it might not affect now but later.The company should be in a position to differentiate the different social status, special interests and more influences of purchase decisions.

Conclusion

The changes to be made are minimal but very important. Making the plan more simple will make it easier for people to read since the aged tend to have variety of problems such as health and slow in getting attracted. The plan if carried out as analyzed will definitely succeed.

The management should therefore adopt the plan and initiate the necessary action. The plan will definitely help people of age 55 and above to travel at ease and enjoy themselves due to the availability of internet that helps them gain insights into tours they are interested in and chat with people interested too.

The order of the plan is very sensible to the customers since it’s very simple and attractive in its outline except in the case of executive summary. In my opinion, I would prefer it categorized into sections such as:

1. The company
2. Objectives
3. Mission
4. Key to success

The addresses of the co-owners have been omitted but they are very important both to the company and to the customers in terms of communication and legal establishment. The overall plan is good and impressive.