One of the options for promoting Tumi bags at the NFL is to provide products to individual teams with a high rating and fame. When players go to competitions and participate in press conferences, they are in sight and accompanied by photographers and fans. In case athletes use Tumi suitcases as hand luggage, this will attract public attention to the brand and will increase sales due to people’s imitating their sports idols.
Moreover, providing bags to the whole team will create confidence among the population in the reliability of the product and its convenience. The signing of a contract should be on mutually beneficial terms, and deductions from sales will pay off due to high customer interest in the brand. Thus, the creation of the Tumi image at the NFL may be achieved through public advertising due to athletes’ activities.
Another possible variant of the successful promotion of the product in question at the NFL is conducting entertainment advertising projects. During breaks between periods, specially trained animators can offer fans shows in which Tumi bags will be involved. Despite the frivolity of such projects, this can make it possible to achieve wide brand recognition, and most football fans will associate these products with sports matches. As a result, Tumi bags can become the essential symbols of seasonal games, and people of different ages will be able to recognize these products and pay attention to them. Moreover, bag advertising can be included in flyers and booklets promoted during games and distributed in stadiums. These initiatives will allow reaching a large percentage of potential consumers and help ensure brand awareness through its association with NFL games.
As one of the most successful strategies for promoting Tumi bags at the NFL, advertising this brand at major sporting events may be applied, for instance, at the Superbowl. Despite the fact that this is only one game, the preceding and subsequent celebrations are large-scale and attract a large number of fans. If visual advertising appears on the scoreboard and banners during breaks, the public will notice it and pay attention.
In addition, if marketers connect the advertising campaign with the Superbowl directly, for instance, create an appropriate slogan and holiday design, this will be an additional factor that may allow focusing on the role of the brand in the sporting event. Therefore, even a short advertising campaign can be a significant incentive to increase brand recognition if the idea of ​​promotion is implemented as part of the major match that attracts thousands of people.
Finally, another possible way of advertising Tumi bags directly at football matches is through sponsor prizes. At many games, quizzes and entertaining contests for viewers are held. As prizes, organizers can offer the public modern and comfortable bags of the brand in question, which is the sponsor of such bonus programs. The audience will want to win Tumi products subconsciously, and in the future, fans will associate the goods of this manufacturer with excitement and victory.
In addition, athletes themselves may be involved in giving prizes to the winners of simple competitions, which will be an additional incentive for people to take part in such an advertising campaign. Thus, the public promotion of Tumi bags at the NFL can be carried out through various strategies that involve influencing the audience by connecting these products with well-known prominent teams.