SIntroduction
A new product or service is always a challenge that has to be thoroughly prepared. This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers’ demands and to keep its position in the market. Competition is an integral part of every business, so, it is necessary to do one’s best to develop and introduce successfully a new product or service to the market.
Stratified Sampling
Evaluating a new service or product
Developing new products and services with qualitative marketing research. The research can be carried out with the help of nine applications introduced by Hoets (2007) which include “expert exploratory interviews, exploratory groups, new product screening groups, positioning groups, marketing tactics, competitor’s customer groups, pre and post quantitative groups and interviews, diagnostic groups, interviews, and … channel interviews” (p. 4). In addition, the guide presented by Seasholtz (2003) suggests that financial models assist in evaluating new business products, so, they should be developed by the degree of assistance (par. 3).
Business evaluation solutions. Different financial models presuppose time consummation and competition which is believed to be an integral part of planning and introducing new products into the market, as suggested by Williams (2007). Using mystery shoppers can become the most effective way to evaluate the new product. This is a kind of research, moreover, very effective which helps to conduct market research without engaging a great number of participants in it.
Market Research Methods
Qualitative market research. The data can be collected, analyzed, and interpreted by observing and listening because the main objects of the investigation are people and their behavior (Qualitative market research, 2003). This method of research is called qualitative market research; it is based on collecting and summarizing results to choose the most appropriate method for this kind of product. Surveys are another method that can be used; the study by Stanton & Rogelberg (2002) contains an analysis of the advantages and drawbacks of using surveys as the method of research.
Creating effective customer satisfaction surveys. Surveys can help to investigate customers’ expectations from a new product (Creating Effective, 1999). As suggested by McNamara (2010), focus groups help to conclude while researching because consumers divided into focus groups provide an opportunity to gather information from people of various backgrounds, perspectives, and demands.
Cut the Risk of New Product Development
The risk is an integral part of every business, though risk can be reduced to a minimum as well as costs on the development of a new product. Prediction and possible requirements of potential consumers are considered while market research (Trytten, 2005). Traffic safety research is a great example of reducing the concept of danger on the roads just by introducing specialized education for drivers (Washington & McHale, 2010)
Conclusion
Development and launching of a new product or service are always preceded by profound research which is aimed at reducing costs and foreseeing customers’ expectations in terms of considering demands and requirements.
Reference List
Best Evaluation Services. Mystery Shopper Services. 2010. Web.
Creating Effective Customer Satisfaction Surveys. (1999). Web.
Hoets, H. (2007).Developing New Products and Services with Qualitative Marketing Research. Nine Applications You Can Apply. Web.
McNamara, C. (2010). Basics of Conducting Focus Groups. Web.
Qualitative Market Research. (2003). In New Penguin Business Dictionary. Web.
Seasholtz, J. (2003). Developing Effective Financial Models to Evaluate New Products. Web.
Stanton Jeffrey M. and Rogelberg Steven G., (2002). In Blackwell Handbook of Research Methods in Industrial and Organizational Psychology. Web.
Trytten, J. (2005). Cut the Risk of New Product Development With New Research and Methods. Web.
Washington, F., & McHale, M. (2010). AAA Foundation and BMW of North America Collaborate to Evaluate Effectiveness of Driver Education. Web.
Williams, E. (2007). Will It Fly? How to Evaluate a New Product Idea? Web.