Mission and vision
Considering the notion that the slogan of the brand is “gives wings”, it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be more active and live a healthy way of life. Moreover, this mission also entails sponsorship of sport events and setting of the sports records in mountain climbing, skydiving, base jumping etc. The vision of the company entails the necessity to encourage the healthy and active way of life among the young people.
Output Demand & Market Segments
Originally, Red Bull representative in Saudi Arabia is among the largest representatives in the world, as numerous sports events are arranged in Riyadh. Nevertheless, the Arab people, who belong to the traditional Muslim community, rarely consume this drinking. Originally, the bulk breaking is high, nevertheless, the average demand is middle, as it changes from low to high and vice versa, depending on the events, which are arranged.
As for the spatial convenience, it should be emphasized that the stores are close enough for the consumers; nevertheless, it is not Red Bull’s merit, as retailers aim to build their stores closer to the customers. Considering the matters of product placement and logo awareness in the supermarkets of Saudi Arabia, it should be stated that these are the individual matters, and depend on the loyalty of the management towards this production or marketing strategy of the retailer.
Delivery issues are of high priority for the Red Bull Company, and Saudi Arabia is not an exception.
As for the assortment and variety, it is represented with the only beverage – Red Bull. There are different sizes and types of Red Bull, such as RB 355ml & RB 500ml, Red Bull sugar free, Red Bull cola, and now Red Bull Shots.
Customer service deserves particular attention, as it is impossible to create the trustful brand without creating friendly relations with customers. Consequently, delivery services are arranged on the highest levels.
Information is available for everyone. Several hotlines are always on duty, where everyone can get an answer for any question, associated with the product, customer care and delivery. Additionally, the online services are adjusted, which provide convenient delivery and information services. Moreover, sampling boys, who are the part of promo campaign, may be met on the streets.
Marketing Channel Flows
The matters of physical possessions is impossible to estimate, as the manufacturing powers are located outside Saudi Arabia, and the possessions of the Saudi Arabia department are concealed:
Ownership
Red Bull has performed actions for the rebranding of several sports teams, thus, it owns the brand of F-1 team, as well as Red Bull Air Race. The company also owns teams in motorsport, ice hockey and football.
Promotion
Considering the fact that traditional Muslim community is mainly indifferent for this production, the advertisement and promotion is targeted at the youth who participate in the different activities and event that red bull sets.
Negotiation
Negotiations are generally closed, and a high secrecy measures are generally taken. Consequently, it is impossible to estimate this factor in the context of marketing channel flows.
Financing
Financing is arranged with the aim to maintain the competitions and sports events, which are arranged in Red Bull format.
Risks
All the risks are insured, as the company incorporates the most progressive risk management tools, while planning the marketing strategy.
Ordering
Ordering, as a marketing channel is not practiced widely, nevertheless, there are some advertising actions, which presuppose ordering of the Red Bull for parties.
Payment
Payment methods depend on the common practice of the retailers: cash, credit cards etc.