Introduction
Analysis of notional definition of enclaves is regarded as the important aspect of the regional business analysis. Ethnographic description of the region is helpful for assessing the actual business background of the Good Luck Sum in San Francisco. The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is regarded as the target audience of the commercial belt.
Discussion
Clement Restaurant is selected for the analysis, as it is regarded as the best Dim Sum restaurant in the neighborhood. Business analysis of this place is rather contradictory, as the services offered do not correspond with the high-quality service standards. Hence, credit cards are not accepted, there is no parking for guests, there is no reservation opportunity, the terrace is absent, there is no waiter service, and the delivery service is not offered. Regardless of the name “Good Luck Sum Restaurant”, this may be regarded as a moderate café. Nevertheless, the popularity of this place is immense. The clientele of this restaurant is business personnel, students, and people who have leisure time. Actually, this place is intended for the accelerated life tempo; hence, it is impossible to regard this place as something comfortable for quiet lunch. Chinese or broken English is generally heard among the serving personnel, and this is the key reason why waiters are not offered.
As for the demographic origin of the neighborhood, it should be stated that the district is mainly business-occupied, as this is the administrative center of the city, and Clement Street itself is known as the shopping district of San Francisco. Though, the income level of the target audience is below average. Hence, the service is pretty cheap, as the average order ranges between $ 5 and $ 10. In general, this is intended for tourists who are on their shop tours, so the material level of these people allows them to spend money easily.
The place is not regarded as a residential community or travel site, however, the local population values this place highly enough among other places with original Chinese food. People who live there rarely choose such places for having leisure time, however, the place is rather popular for friendly dates, business lunches, short snacks, etc. Actually, this is explained by the atmosphere of the place, as regardless of the clientele turnover, the place looks accurate and cozy. The noises of the overcrowded streets are not heard, though, the musical background needs essential improvement as it is not paid sufficient attention. As for the matters of residential analysis, the place can be compared with other Asian cafes and places, however, Good Luck Sum is one of the first that were opened in this street.
Actually, it is hard to evaluate the commercial belt development considering the only instance, however, the regarded place may be regarded as the business development pattern of other places within the regarded district.
Ethnographic Description
Considering the fact that the neighborhood of the restaurant is mainly working, the personnel of the surrounding business organizations prefers visiting this restaurant for lunches only. The clientele during lunchtime is mainly Americans, Chinese citizens who work in the business organizations located nearby, and, sometimes, immigrants who are working in nearby shops. Teens do not visit this district on the weekdays, while the weekends are not the popular time for visiting the district, as it is overcrowded with shop visitors. (Hartman and Carnochan, 301)
In general, the success of the restaurant, and other establishments in Clement Street may be explained by the uniqueness of the development history of this commercial belt. It differs essentially from the history of Chinatown and Stockton Street, as Clement Street was mainly populated by those who were not searching for a better life, but by those who were ready to create it by themselves. These are the successors of Gold Rush followers and destiny seekers. Hence, those who did not succeed in finding gold decided to earn the gold by offering other services.
Actually, in accordance with the statistical census, up to 55.5% of Clement Street’s population are Whites, while Asians are 37.8 %. This misbalance does not explain the popularity of Chinese and other Asian restaurants, however, this place is regarded historically Asian from the perspective of commercial belt development. (State & County QuickFacts) Actually, this is explained by the necessity to pay attention to the specifications of Asian business development, and the business environment that features Clement Street.
Most evidently, that Clement Street and the commercial belt of San Francisco is one of the rare places, the atmosphere of which is created by people. The ethnographic background of this place defines the particularity of the business environment development, and the importance of studying this background may be explained by defining the key differences in the economic and social development of this region, comparing it with Chinatown, Stockton Street (Wu, 186)
Works Cited
Hartman, Chester, and Sarah Carnochan. The city for Sale: The Transformation of San Francisco. Berkeley, CA: University of California Press, 2002.
“State & County QuickFacts”. U.S. Census Bureau. San Francisco County, California Web.
Wu, Judy Tzu-Chun. “Chinese San Francisco: A Trans-Pacific Community.” Journal of Social History 36.1 (2002): 186