The Solutions of Headhunting firm will be located in Riyadh, Saudi Arabia. The company will conduct recruitment activities on behalf of other firms seeking to fill vacant positions. The firm will select suitable, highly qualified candidates capable of performing work duties assigned to them effectively.
The firm will hire a web design and IT company to help it maintain its website and develop an effective database. The firm will ensure that its database is aligned to reputable human resource websites such as Monster.com and other professional websites like LinkedIn.
The key activities which the firm will be doing on behalf of its clients will be: hiring executive staff needed in corporate firms, marketing open job vacancies and interviewing suitable candidates for specific vacant positions. The firm will introduce high quality systems to ensure its internal operations satisfy its clients’ expectations.
The firm intends to partner with human resource websites and job boarders to profile suitable candidates for various vacant positions. This approach will help the firm to reduce the costs it incurs in its operations to achieve greater efficiency. The company will utilise persuasive marketing approaches to make potential employees and employers aware of its services. The company will make its customer services more open to the public through social networking websites.
This will enable it interact directly with potential clients to make them aware of its service offerings. The firm will also rely on word of mouth marketing and existing client referrals to market its services to potential clients. This approach will only be possible if the quality of services offered satisfy clients’ expectations. The firm will only hire candidates with high professional skills and a good reputation.
The firm’s marketing strategy will target to increase the number of job applicants that apply through its website portal. This will help the firm to have a large database of job seekers who are skilled in different disciplines. Therefore, the firm will be in a position to conduct fast recruitment drives to select suitable candidates. The firm will add value to its services by offering low commission rates to clients. There will be a specific team hired to assist customers who seek to understand how the firm’s services work.
This will improve the company’s reputation in the market. The firm will hire sales representatives who will be trained on how to offer personalized services to clients. This will make the company incur more costs because more funds will be needed to cater for salaries and wages. However, the firm will ensure that operational costs incurred add value to its business objectives.
The main costs which the company will incur will be divided as follows:
- Employees’ salaries for sales representatives, recruitment employees and employees who interview selected candidates.
- Marketing strategies intended to make more clients in the market aware of services which the firm offers. These costs will mainly comprise of adverts and other promotional tools.
- The outsourcing of crucial website functions to an external IT company.
- Administrative costs such as travelling and other expenses which employees will incur while performing their duties.
The firm will generate its income from commissions earned from recruiting and hiring suitable candidates on behalf of other organizations. The firm will charge 8-10% commission on annual salaries of candidates who get recruited through it. The firm will also earn income from consultations.