It is important to note that I will sell children’s clothes through direct mail. I will use this method to increase sales by targeting those customers who are most probably to make a purchase in the store. Thus, direct mail will be delivered to customers who have already purchased the company. During the first buy, they filled out a questionnaire in the store, indicating that they were attracted to such a product. At the same time, the effeciveness of this campaign can be measured by comparing the profits from the beginning of its implementation and before. Moreover, it is crucial to consider the costs of organizing mailing and promotional offers.
The flyer that will be sent by mail will use high-quality content and printing equipment. Besides, it is possible to use images of children’s clothing corresponding to the year’s season. Thus, this type of flyer will interest regular customers who know about the high quality of children’s clothing and need to update their kids’ wardrobes. In addition, the coupon can list the store’s new products and the goods in the most significant demand. This will make people interested in “hot offers.” Furthermore, the direct mailing will also contain a promotional code for a 15% discount if people buy three products. Accordingly, customers can use the flyer to get acquainted with the new offers and the coupon to benefit from the purchase. Thus, the store will be able to sell more items of clothing if customers use the discount. Although, even a flyer can potentially interest to buy the necessary one or two clothing items for a child. Thus, it will be a postal advertising, which is aimed at people who are potentially aimed at purchases.