Summary
Crisis management is a new phenomenon that requires further understanding and acceptance. It is a continuous process, which, when not well planned, poses a great risk to the business. For an organization to be effective in planning, it should integrate both global and the local aspects of managing a crisis (Mitrof, 1994).
Strength
This article has outlined the basics of crisis, describing the causes, treatment, and prevention. It has described both human and natural causes and possible solutions. It gives a better understanding of crisis as a manageable occurrence, as opposed to the notion that it is beyond human control (Mitrof, 1994).
Weakness
Prevention is the best approach to crisis management. The paper concentrated on preventive measures alone. Measures to be taken on an actual occurrence could be helpful, too (Mitrof, 1994).
Conclusion
Crises are based on the assumption that a crisis will always occur. There should be no room for discounting this probability.
References
Mitrof, I.I. (1994). Crisis Management and Environmentalism: A natural fit. California Management review, 36(2): 101-113.