In modern age it is vital to be competitive in order to achieve successes. With this in mind, it is possible to say that any company or organization should watch carefully the development of digital technologies and be able to implement them in its work.
Resting on these facts, it seems that the usage of the Enterprise Recourse Planning in the work of Brandon Group seems to be quite reasonable step which could lead to significant increase of the efficiency of the company.
ERP is a special kind of software which can allow a company to manage its business with the help of modern technologies which include integrated applications (What is ERP – Enterprise Resource Planning? n.d.).
With the help of this system more efficient functioning of services and human resources of the company could be achieved. That is why, it is obvious that the work of the Brandon group should be organized taking into account different possibilities which this new tool suggests.
There is the evidence that implementation of this system was connected with some difficulties because of the lack of data and some software basis, however, taking into account the nature of this very service and perspectives which it suggests, it is possible to say, that further attempts should be done in order to align its efficient functioning.
Different ERP applications can be customized in order to fit the best special conditions of this very company. Moreover, ERP solutions can promote integration of all systems into one and appearance of some new mechanisms of functioning of the company.
However, another important modern technology should not also be forgotten.
Customer relationship management (CRM) is a set of different applications and tools which are used to manage the data connected with the demands of customers, align their interaction and also improve employee, vendor and partner relationships (Beal n.d).
Nowadays, systems of this sort are widely used by a great number of different companies and organizations. Moreover, CRM helps to make their work much more efficient (Rouse n.d). With this in mind, it is obvious. that the Brandon Group should be suggested to implement these elements into its functioning.
One of the main difficulties connected with their implementation is connected with the process of transferring data from the OMD database to this one.
Additionally, there are still difficulties connected with the absence of experience of its usage and, moreover, special kind of software which can promote efficient functioning of the whole company.
Additionally, some CRM applications seemed too extensive and inefficient for the owners of the company fort them to use these very applications.
With this in mind, it should be said, that CRM should be adapted to some certain conditions. First of all, special applications for this very company should be created. It is possible to do it with the help of different CRM software providers.
Moreover, new lines of business, which appear in the course of further development of the company, should be supported by CRM applications for their more efficient functioning and, moreover, there will not be the necessity to transfer data from one database to another.
As it becomes obvious from the description of these two different issues, both CRM and ERP are rather efficient and can improve the work of a company.
That is why, under these conditions replacement of the old system, which was used by Brandon Group, with the new one, which combines elements of ERM and CRM, seems to be the ideal solution.
First of all, it is possible to say, that applications of the CRM system will be able to align more efficient cooperation between different elements of the company (CRM and ERP Systems Integration Strengthens Businesses n.d).
The database, which will be transferred to CRM, will allow to accept better decisions taking into account peculiarities of customers relations with the company and their preferences. At the same time, elements of the Enterprise Recourse panning system can allow to manage recourses available for the company better.
With the help of these two issues, it is possible to organize efficient and understandable system of web-based ordering for customers to be able to use the services of the company without any complications or some other obstacles.
However, to implement these systems into the work of the company some basis should be created (Four Keys to CRM and ERP Integration Success n.d.).
First of all, special software which can allow to do it should be used and understood. Moreover, the data should be prepared for its transfer from the OMD to CRM database which will help to increase the efficiency of its processing.
With this in mind, having analyzed peculiarities of CRM and ERP services, it is possible to come to certain conclusion.
It becomes obvious, that only combination of the main applications of these two systems can promote further successful development of the company and its prosperity. In spite of some difficulties connected with the implementations of these technologies, the results can be rather promising.
Reference List
Beal, V n.d., CRM software – customer relationship management software. Web.
CRM and ERP Systems Integration Strengthens Businessesn.d. Web.
Four Keys to CRM and ERP Integration Success n.d., Web.
Rouse, M n.d., Customer relationship management (CRM). Web.
What is ERP – Enterprise Resource Planning? n.d. Web.