Environmental Scanning in Sales Planning Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Environmental scanning involves going through large amount of information to detect emerging trends and creating a set of scenarios. It is further defines, gathers and interprets pertinent information and introduces new findings in the organization for strategic decision making. The environment scanning process for Ariat Corporation will utilize the Pestle environmental analysis tool. Through this stool, the environment will be analyzed politically, economically, socially, technologically and legally and environmentally (Saxby, et al. 2002).

Political environment

Ariat Corporation operates in many countries including U.S, UK, Australia and other European markets. The political environment in the countries of operation has been very stable leading to the ease with which the company operates within the markets. Due to political stability, certainty in the business environment exits leading to better operating environment for Ariat. Therefore, political stability is a positive indicator for the future sale of the company products (Jobber & Lancaster, 2003).

Economic environment: this involves the inclusion of economic indicators and the performance of the various economies in terms of the GDP. The GDP is used by to indicate the economic growth of a country per annum. There are many economic indicators that produce the aggregate growth in terms of the GDP.

They include good infrastructure, health, education and industrial growth and productivity. The economies of U.S and UK have performed well regardless of the 2008 global financial crisis where the economies registered negative growth rates as indicated in the fig below.

The good performance of the economies is a positive indicator to the future sale of the women’s shoes by Ariat. The reason for positive perspective of the revenue is because economic growth positively affects the disposable income of consumers due to reduced unemployment.

United States GDP Growth Rate Graph.

Source: Trading Economics, (2011).

Social Cultural environment: Culture is an important aspect of consumers that determine their behavior. It is comprised of various elements such as language, beliefs, values and religion among others. All consumers of women’s shoes are rational consumers whose behavior is shaped by culture. In all the markets that Ariat operates, there are different cultures that influence footwear consumption. For instance, the American hip hop culture affects the consumption of boots sold by Ariat (Spiro, Rich & Stanton, 2008).

In addition to culture of consumers, there exists the organization culture that affects productivity. Ariat has a good organizational culture that has positively affected the company’s productivity. However, as the company ventures into new markets, there culture shock is set to affect its sales. For this, the organization should employ local sin the country to perform most of the duties.

Technological environment: the world technology has advanced over time and products in the modern world are manufactured using high technology. Aria has been able to utilize the latest technology in manufacturing its products as well as selling the products through e-commerce and e-business. Through such advanced technological ventures, Ariat Corporation is able to transform its performance (Spiro, Rich & Stanton, 2008).

Legal environment: the legal environment includes the rules and regulations of international trade restrictions for operating in given countries. Legal issues affecting the operations of Ariat include different terms of operations in different countries. In addition, the issues of import and export taxes and tariffs reduce the company’s efficiency.

Environmental issues: environmental sustainability is an important topic given the impact of industrial activities on the environment. Ariat Corporation has included corporate social responsibility in its activities. However, more emphasis should be taken to cater for the environment utilization of reusable resources.

References

Jobber, D. & Lancaster, G. (2003). Selling and sales management. 7 Ed. Upper Saddle River, NJ: Prentice Hall.

Saxby, et al. (2002). Environmental Scanning and Organizational Culture. Marketing Intelligence and Planning. Volume 20. Issue 1 pp28-34.

Spiro, R.L., Rich, R.A. & Stanton, W.J. (2008). Management of a sales force. 12 Ed. New York, NY: McGraw Hill.

Trading Economics, (2011). . Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2019, February 20). Environmental Scanning in Sales Planning. https://ivypanda.com/essays/environmental-scanning-in-sales-planning/

Work Cited

"Environmental Scanning in Sales Planning." IvyPanda, 20 Feb. 2019, ivypanda.com/essays/environmental-scanning-in-sales-planning/.

References

IvyPanda. (2019) 'Environmental Scanning in Sales Planning'. 20 February.

References

IvyPanda. 2019. "Environmental Scanning in Sales Planning." February 20, 2019. https://ivypanda.com/essays/environmental-scanning-in-sales-planning/.

1. IvyPanda. "Environmental Scanning in Sales Planning." February 20, 2019. https://ivypanda.com/essays/environmental-scanning-in-sales-planning/.


Bibliography


IvyPanda. "Environmental Scanning in Sales Planning." February 20, 2019. https://ivypanda.com/essays/environmental-scanning-in-sales-planning/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1