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Ethical and Unethical Aspects of Instagram’s Design Essay

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Introduction

In today’s world, social media use is ubiquitous. With the rise of social media platforms like Instagram, questions of morality and ethics will inevitably arise. Instagram, in particular, has been the subject of debate regarding its ethical design. This paper will discuss the ethical considerations of the Instagram app and examine whether it has been designed with ethical or unethical intentions. The argument will be presented in a balanced and persuasive way, taking into account evidence from both sides of the debate. Instagram has the potential to be used ethically, but its design does not necessarily ensure that it will be.

Ethical Design of Instagram

One of the primary arguments in favor of Instagram’s ethical design is that it enables users to connect in meaningful ways. Instagram is a platform that fosters meaningful connections and a sense of community. It allows people to share their experiences and ideas with others, while providing an encouraging atmosphere through “likes” and comments (Brough 4). The platform also provides a safe, judgment-free environment for users to express themselves and explore their interests, which can benefit their mental and emotional health.

Unethical Designs of Instagram

While the Instagram app has potential for ethical use, it also has some unethical aspects. For example, the app lacks safeguards to protect users from cyberbullying or hate speech (Ravn 44). It also lacks adequate measures to protect users from exploitation, such as the unauthorized use of users’ images or data for advertising or other purposes. Additionally, the app can be used to share false or misleading information, which can harm users and society as a whole.

The primary evidence for this argument is the design of the Instagram app itself. The app is designed to maximize user engagement, which, in turn, increases the company’s ad revenue. As such, the app’s algorithms are designed to present users with the most engaging content, regardless of its ethical implications (Ravn 41). This includes promoting posts that are offensive or inappropriate, as well as those that are not necessarily relevant to the user’s interests.

Furthermore, Instagram’s monetization strategy can be seen as unethical. Accusations have been made that Instagram has taken advantage of its users for economic gain by its targeted advertising model (Ravn 43). This system enables businesses to identify users based on their individual data, such as age, location, and hobbies, resulting in not only users being bombarded with ads but also their activities being tracked (Fuentes and Sorum 138). Moreover, Instagram’s income source motivates it to prioritize engagement over what would be considered morally acceptable. This has resulted in users being exposed to offensive material such as hate speech, explicit images, and crude jokes.

Conclusion

In conclusion, Instagram’s design has both ethical and unethical aspects. It could be used ethically, but the app’s design does not guarantee it will be used ethically. Given the lack of safeguards to protect users, the app’s addictive nature, and data privacy issues, it can be argued that Instagram’s design is unethical.

Works Cited

Brough, Melissa, et al. “‘‘: Underrepresented Youth Perspectives on the Ethical and Equitable Design of Social Media Platforms.” Social Media + Society, Apr. 2020, pp. 1–11.

Fuentes, Christian, and Niklas Sorum. : Smartphone Apps and the Socio-Material Reconfiguration of Everyday Life. Consumption Markets & Culture, vol. 22, no. 2, 2019, pp. 131-156.

Ravn, Signe, et al. “ Exploring Blurred Public–Private Boundaries and Ethical Practices Through a Case Study on Instagram.” Journal of Empirical Research on Human Research Ethics, vol. 15, no. (1-2), 2020, pp. 40–45.

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IvyPanda. (2026, March 19). Ethical and Unethical Aspects of Instagram’s Design. https://ivypanda.com/essays/ethical-and-unethical-aspects-of-instagrams-design/

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"Ethical and Unethical Aspects of Instagram’s Design." IvyPanda, 19 Mar. 2026, ivypanda.com/essays/ethical-and-unethical-aspects-of-instagrams-design/.

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IvyPanda. 2026. "Ethical and Unethical Aspects of Instagram’s Design." March 19, 2026. https://ivypanda.com/essays/ethical-and-unethical-aspects-of-instagrams-design/.

1. IvyPanda. "Ethical and Unethical Aspects of Instagram’s Design." March 19, 2026. https://ivypanda.com/essays/ethical-and-unethical-aspects-of-instagrams-design/.


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