The Contents
M&M’s commercial was widely seen on the event’s media during the Super Bowl. The brand decided to advertise its products by referring to issues of the 21st century.
The ad characters used such terms as mansplaining, Karen, and others to refer to modern realities (“The best, worst, and straight up,” 2021). The episode with mansplaining infuriated feminists since it is a major topic for them. The backlash was a bit confusing – some liked the humor, while others considered it against humanity.
Logical Fallacy
The ad demonstrates one of the logical fallacies called “ad hominem,” translated as against the human. This fallacy widely occurs in advertising to compare brands, products, or even people.
Such ads discredit one’s personal beliefs and trustworthiness, making people feel uncomfortable.
Focusing on competitors’ drawbacks is the major principle of such commercials.
Going against humanity contradicts the code of ethics.
The Explanation
M&M’s ad somehow discredits the feministic audience and gives the advantage to males.
In addition, the company’s reputation suffers from such a stunt because the audience is enraged.
It also diminishes the role of feminists in society, reducing their societal contribution.
Since equality is promoted worldwide, such a deed was a mistake. Finally, raising this topic, M&M’s has increased the level of negligence toward feminists.
References
The best, worst, and straight-up weirdest ads of the 2021 Super Bowl. (2021). The Brag.