Many books are being sold in the market today as good information carriers yet the information therein is not valuable for the learners. For example, many advertising companies tend to say they are producing quality content while they never live to define what the quality content is or even attempt to explain how certain types of content are being marginalized. Bad advertising books are frequently sold out as ‘good’ books because people talk about them in terms of ideas when they want to justify the career path they chose or even buy into white lies that put themselves or others on top of social class. As the saying goes bad morals corrupt good morals the same applies to the advertising books in the market today. (Kenway and Bullen, 2003)
Books with bad content will corrupt the reader’s morals. Also to blame on the issue of bad books are the professionals who want to make their profession seem more complex than it is to exclude the new competitors from invading their market hence reducing the sale of their books. This professional also feels proud of themselves even when they know the contents of their books is not good. They offer lower prices on their bad books to encourage more buyers and they are ready to justify their stand. The idea of compromising the prize at the expense of the quality of the book is of main concern. Though making textbooks free to students is a good thing the consequence of shifting the cost to the advertiser is not a good long-term solution as it erodes the relation between the business and education. A book can bad or good depending on the reader’s age. Some books which are good for the adults can be bad for the young, therefore for a book to be bad or good the age is a factor (Emmons, 2005).
Kenway and Bullen, (2003), asserted that books with adults contents tend to attract the attention of many children and the children will be tempted to look for the book yet such a book is good for the adult’s parents it’s bad for the children and thus age becomes a factor of referring a book as either bad or good. Although some books are generally bad the writer’s message might have not been understood well hence being branded bad. To take a merely bad book, and by promoting it or advertising and hyperbole, convince the public that it is not bad, but good and even better than all the rest, then the advertiser achieves bad. From movies to books to ideas to ostentatious restaurants and all the rest, a book that you love even when branded one will continue reading. Many writers admit that it’s hard to categorically define whether a book is bad or good. Here are some of the qualities of bad and good books.
Qualities of a good book
- They carry the correct message to the correct reader
- They are written by professionals and most are expensive
- It should not have an offensive message
Qualities of bad books
- They carry bad messages always
- They written by quacks
- They are always cheap
References
Emmons, P (2005): Teaching designs; British journal of aesthetics. Vol. 5.
Kenway, J and Bullen, J (2003); Consuming children: education-entertainment-advertising. British educational research journal, vol 29. Web.