Holographic Technologies International: Reasons for Organizational Changes Presentation

• Lose of talents.
• Not enough collaboration between the departments.
• The mission of the industry has already changed but it is not reflected in the company organization.
• The effectiveness of the work is not on the highest level.

The organizational structure of the organization in the Holographic Technologies International is highly necessary. Because of frustrations generated by delays in executive coordination, talents are lost in the company. Working on the military basis, the employees of the Holographic Technologies International have to do the work they are told. The initiatives are not welcomed, that is why the talents are not seen. There is no opportunity for employees to express their opinion on this or that issue or to show what they can do in this or that field.

The departments do not communicate closely, except for brief daily executive meetings that are not very effective. Working under the same project, employees in different departments cannot share the experience or ideas that may appear while the working process. Moreover, there are always working problems that must be solved immediately but there is no opportunity to do this as according to the rules of the company the communication inside the company should be limited. Lack of communication is one of the main reasons for changing organization in the Holographic Technologies International Company.

The other reason for changing the organizational structure of the discussed company is that the mission of the industry has already changed but it is not reflected in the company organization. The company has been specialized in the production of secret holographic applications for government, industry and education. Now, the priorities have changed. The company is working on the professional and entertaining application, such as biomedical applications, research simulations, virtual classrooms, and 3D projections for entertainment parks.

Moreover, the effectiveness of the work is not on the highest level as employees are not interested in the work they do because they do not see the whole procedure of the development. They deal only with the part they are responsible for. The military rules do not welcome any initiative, so people are not interested in the improvement of the work results. Moreover, there is no any encouragement, people work under constant pressure of the punishment and not the whole their potential is opened.

What Can Be Done?

Changes. The organizational changes should be made inside the departments. → Improvement. This will lead to the improvement of the communication and collaboration inside the company. → Effectiveness. The effectiveness of the working process will increase with the quality improvement in general.

What can be done to improve the organizational structure of the Holographic Technologies International Company? First of all, the organizational changes inside the departments should be made. The changes should take into account that the mission of the company has been changed, so the company organization should also be modified. It is impossible to stand on one place. Everything is changes and the company should also go its way for improvement. Having changed the whole structure, the whole organization of the company, the leaders of the company will be able to make the other improvements that will influence the effectiveness of work. The departments should be changed in such a way that people who work with entertaining direction of technologies could communicate with each other sharing their personal experience and abilities. This will lead to the effective working process and raise of quality of the work in general. In other words, the changes in the structural organization of the company will shake the employees, they will be interested in what is happening. Moreover, the changes that are made after the deep research of the necessities of the very sphere and the needs of the very company will support the improvements of the company. Furthermore, the changes made with the aim for the quality improvement of the working process in the company will lead to the raise of the effectiveness of the work in general. So, it may be concluded that the effectiveness of the working process will increase with the quality improvement in general which is possible with the changes of the company structure.

Step One. Mission and Strategy Statement

• The Holographic Technologies International should state the mission according to which it will work.
• Paying attention to the fact that the company represent the leading edge of holographic applications for government, industry and education, the political interests should be taken into account.
• Moreover, the main strategy of the company should be reviewed (Burke, 2002).

The first step to the changes of the company’s structure is the mission and strategy choice. Before the practical changes in the structure of the company occur, the leaders should restate the mission and the strategies of the company. Being based on the military principles of organization, the political factor was one of the leading in the organization. Reviewing the mission of the company, it should direct its views on the entertaining opportunities of the holographic industry. Still, the applications for government, industry and education should not be avoided as it is the country’s prestige. The Holographic Technologies International should state the mission according to which it will work. The priorities have changed. The main aim of the company became entertainment and education, such as 3D entertaining parks, aerospace simulations, virtual education and others that are not secret. Still, the company remains the leading one in the secret holographic applications for government, industry and education creation. In this case, the country’s political and economical interests should be taken into account. Being only secretly directed company some years ago, it is high time to change it. To change the mission of the company is easy if to be aware of the strategies which are going to be implemented. The strategies overview is important. The leaders of the company should take into account that the military direction should be avoided. It is obligatory that the mission and strategy changes occurred simultaneously. The mission answers the question what is going to be made for the company. The strategy answers the question how it should be made to meet the mission aims. Providing the simultaneous changes, it is still important to remember that first, the mission should be considered and only then the strategy (Burke, 2002).

Step Two. Decision of Department Reorganization

• Inside one country:
  • The whole production change will take place in one country.
• allocation of responsibilities:
  • Different departments exists in different countries (Harrison & Lock, 2004).

The second step to the structural and organizational change of the company is the decision of the type of organization. There are two types of the organization that may be offered. First of all, it is notable to mention that these two types are concluded out of the fact that the company is multinational. The company may choose either inside one country type or the allocation of responsibilities. The main idea of the inside on country type is that the product comes through all the stages inside one country. So, the project will be created in the every of the 18 countries, the United States, New Zealand, South Africa, Ireland, Canada and others and will come through all the stages from the beginning till the last stage when the product is ready to sale. The other type of the organization is the allocation of responsibilities, a type of outsourcing but inside one company. The departments of the company in different countries deal with different stages of the item production. To implement this type of organization a marketing research should be conducted for understanding which country has more opportunities and advantages for being busy with this or that very stage of production. These two schemes of organizational change may have both advantages and disadvantages. If the production process will take place inside one country, there will no be any problems with logistics. Information will be delivered in time, warehouses will be easily controlled and transport costs will be reduced to minimum. On the other hand, the allocation of responsibilities may be effective from the point of view that some countries have more experience of this or that stage and this method may be more effective than previous one.

Step Three. The Methods of Choice of Correct Department Organization

1. Marketing research (primary and secondary data collection, questionnaires).
2. Observation.
3. Analysis of existing information.
4. Experiment (Lancaster, 2005).

The next step for the structuring of the organization is the choice of the methods of correct department organization. The managers should decide how to restructure the departments for them to be more profitable than now. It is impossible to choose this or that organizational scheme without deep research and analysis of what exactly the company need. The primary and secondary data may be collected along with the observation technique. The information should be carefully examined and after the survey is gathered the analysis of the existing information should be made. Moreover, the information may be gathered on the experimental basis.

For deeper understanding of the problem, let us consider all the methods in detail. The marketing research may be conducted. In this case it is better to collect primary (create a questionnaire) and secondary data. The primary data must b relevant and up-to-date. The analysis of the data must be conducted right after it is gathered. The secondary data is the statistical information on the production possibilities of the countries may be found on the official sites of the government of the countries.

Observation may be one of the methods. This method is useful if the observation holds for several months and it is possible to follow the changes and conduct an analysis of the effectiveness of this or that stage in production.

Analysis of existing information may be of two kinds. It is either the information that is presented in the other sources or the information that it available in the company. Different reports may be considered and the resolution of the certified public accountant that should be invited for the company analysis.

The experiment may be conducted. Still, it is recommended to conduct an experiment when the previous methods are finished and it is possible to see the results of the work. Moreover, the final resolutions should be thoroughly evaluated as experiment is a complex and expensive affair. There is no any necessity to conduct an experiment that will be a simple fizzle in advance.

Step Four. Human Resources Organization Change

1. The Human Resources Department should be created in every branch of the company;
2. The analysis and evaluation of people’s abilities must be checked and people with higher abilities should be encouraged;
3. Employees must communicate, especially those who work in the entertaining departments of the company;
4. Young and energetic people should work together with experienced one;
5. The company should be opened for new ideas in the management and marketing sphere. Information change should be debugged.

The last step of the successful organizational change is the improvement of the human resources work. Due to the peculiarities of the previous management in the company, the military organization, the whole human resources management department should be reoriented. The step is difficult still it must be provided in order not to have problems in future when the organizational mission and strategies are changed, when the department are reorganized but the human resource management depart is still working in accordance with the previous rules. Moreover, the human resource management department must be the first to meet the current changes and direct the whole company to the new opportunities. The only step for the better work of employees is the constant control and evaluation of work. Moreover, this technique may reveal some hidden talents of employees that may lead to the raise of the effectiveness of work people perform. The exchange of information and experience is the best way to improve the scheme of the human resources organization.

The Human Resources Department should be created in every branch of the company. It is crucial. Being the multi-national company, the Holographic Technologies International is based in different countries, so every main office of the company must have its own human resource department. The specifics of the country’s customs and traditions demand from the human resource department to meet these specifics. It is rather complicated to govern the multi-national company form one office. The departments should have their own structure, the same to the existing in the main office.

The analysis and evaluation of people’s abilities must be checked and people with higher abilities should be encouraged. There are great many ways to notice people with talents and human resource management department should be responsible for this. Different programs, tests, and briefings should be the part of the collective life. The human resource manager should communicate with employees as it improves the working environment. When employees work in healthy environment the results are better.

Employees must communicate, especially those who work in the entertaining departments of the company. The communication is important in the production sphere as there may appear some new and better ways of doing something. The communications while working process, especially in the entertaining sphere, is crucial. New ideas may appear. Moreover, there are always some questions that must be decided in the very moment and there is no time to wait the next morning briefing (either the quality of the work will be reduced, or the will not be done on the whole).

Young and energetic people should work together with experienced one. This is the fact that is proved by the life. The huge company like the Holographic Technologies International is sure to have both experienced people who have been working on the manufacturing for many years and those who have graduated from the Universities, know all innovations in the field of technologies and fool of energy. These two notions, experience and fresh ideas and energy should be combined and in this case effective and productive work will be done.

The company should be opened for new ideas in the management and marketing sphere. Information exchange should be debugged. Working under the military management, the company did not spread information they had. Now, shifting from military rules to general, changing the mission and the sphere of work for secret to entertaining, the company should widespread the information on it. The television, radio and other types of advertising will be great.

Reference

Burke, W. W. (2002). Organization change: theory and practice. Washington: SAGE.

Harrison, F. L. & Lock, D. (2004). Advanced project management: a structured approach. Aldershot: Gower Publishing, Ltd.

Lancaster, G. (2005). Research methods in management: a concise introduction to research in management and business consultancy. Oxford: Elsevier.