Updated:

How Non-Sales Factors Affect Sales in an Organisation Cause and Effect Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Background

Selling is an integral part of an organisation’s-marketing plan; for an organisation to attain its objective, sales team must be effective in their tasks.

Selling is the last stage in a marketing strategy that involves physical exchange of goods and service; it is the point that a company realizes a sale. Marketing-related factors aims at improving sales in an organisation, however a number of non-sales factors affect sales negatively or positively. They reinforce or weaken marketing strategies; these factors are either internal or external to a business.

Consumers make decision to buy a certain commodity from a particular company after considering a number of factors both marketing-related factors and non-sales factors. On the other hand, firms implement some practices that target improvement of their operations, these decisions may have an influence on consumer behaviour negatively or positively (Raymond, 2003). This paper discusses how non-sales business functions affect the sales in an organisation; the paper will focus on Ford Motor Company as a sample company.

Financial objectives and their effects on sales

The main function of a firm is to earn profits; Ford aims to be the world leader in the automobile industry, a position held by Toyota Motor Corporation. Human nature likes to associate with success; people are more willing to trade with a company that financial reports are performing better, than those whose financial standing is questionable.

People think that institutions with sound financial standing are likely to offer quality commodities thus they buy from them. For example in 2008, after Toyota surpassed General Motors to be the world largest automobile producer, the sales of the company increased drastically. Though the increase can be largely attributed to marketing campaigns, there are some elements that the financial standing of the company had influenced the increase.

Human resource management

Human resources management is one role of managers; it is concerned with people at work and their relationship with their employer. Well-managed human resources results into an orchestrate team; objectives of managing human resources does not involve sales objectives however it affects sales indirectly.

A company’s human resources department is responsible for looking at its staff’s welfare. The department is responsible for planning, deploying, employing, training, retaining, and dismissal of employee. Companies whose human resources department are robust and respect the rights of employee enjoy a marginal favour from customers. What employees say about their employer when off duty, what that society think when they see a certain company employees goes a long way in determining whether they will buy from the company or not.

For example if an employee at Ford gets an accident and is cut his legs by a machine in course of duty, then the company decides to dismiss such an employee without proper compensation, people who know the employee and where he used to work are likely not to buy from the company. Such an act affects the perception that consumers have for the company negatively thus affecting sales.

When a company adhere to its county of incorporation rights and legal requirements, then it is unlikely to have numerous courts cases; people are likely associate with such a company since they feel that it respects the laws of the country. The idea to be compliant with their countries legal requirement is not attributed to sales but have an influence indirectly.

Some international legislation influence the way that a business is done; a company that adheres to such legislations is likely to attract more consumers.

Name of the company

A company’s name has a psychological effect on consumers, there are name that can attract consumers while others keep them off. In businesses, consumers are likely to buy from those companies whose names seem to reflect benefit to customers. In online advertisements, consumers are likely make a guess of a leading statement that will guide them to a site where they can buy their products. If the name of a company reflects what they do then consumers lending to an increased sales can access them easily.

For example when developing website for a profit making business; the word “.biz” can play a vital role in recognizing the site thus increasing sales of such a company. Ford is a strong brand name; however, the company has a name that reflects the kind of business it does, Ford Motor Company, a person looking for a car over the internet can easily access the company.

Non-sales functions and the organization’s strategic objectives

In course of business, new ways of doing business are emerge; a company can be adopting such strategies for its own benefit but it can lead to an increase sales.

For example consumers are becoming more concerned about environmental conservation, when a company automates; people are likely to see the company as environmental friendly, thus they hold a positive perception towards such a company.

In Ford, the company has embarked on EMV (Electric motor vehicles) in its efforts to conserve the environment; in turn, this has led to an increase in sales as consumers see the move to be in line with their environmental conservation needs.

Marketing and non-marketing strategies aim at fulfilling a firm’s objective, mission, and vision; they reinforce each other at different levels for the general good of an organisation. Financial goals are only realised when a sale has been made, thus every business strategy should have direct or indirect link with sales goals and objectives (Jobber & Lancaster, 2009).

References

Jobber, D., & Lancaster, G.(2009). Selling and Sales Management. New Jersey: Prentice Hall.

Raymond, M. (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford University Press.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2019, February 20). How Non-Sales Factors Affect Sales in an Organisation. https://ivypanda.com/essays/how-non-sales-factors-affects-sales-in-an-organisation/

Work Cited

"How Non-Sales Factors Affect Sales in an Organisation." IvyPanda, 20 Feb. 2019, ivypanda.com/essays/how-non-sales-factors-affects-sales-in-an-organisation/.

References

IvyPanda. (2019) 'How Non-Sales Factors Affect Sales in an Organisation'. 20 February.

References

IvyPanda. 2019. "How Non-Sales Factors Affect Sales in an Organisation." February 20, 2019. https://ivypanda.com/essays/how-non-sales-factors-affects-sales-in-an-organisation/.

1. IvyPanda. "How Non-Sales Factors Affect Sales in an Organisation." February 20, 2019. https://ivypanda.com/essays/how-non-sales-factors-affects-sales-in-an-organisation/.


Bibliography


IvyPanda. "How Non-Sales Factors Affect Sales in an Organisation." February 20, 2019. https://ivypanda.com/essays/how-non-sales-factors-affects-sales-in-an-organisation/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1