Several scholars argue that marketers interfere with the rights of children. The art of marketing involves disseminating information to the target audience using various channels of communication. Some communication technologies are meant for adults only.
For instance, advertisement of contraceptives is meant for adults only. Contraceptives are always advertised in an emotional way. Some information in such adverts may be inappropriate for children. However, the aim of the marketer is to reach out to customers, irrespective of age, gender, and ethnicity. Marketers are forced to choose between ethics and the prosperity of the firm.
The advert targeting youths requires that the marketer create a very attractive message. Because of the content, such adverts should be aired in the night, hoping that under-age children would be asleep. However, this is not always the case. These children end up watching television commercials with heavy adult content. Sociologists claim that this introduces children to unpleasant sexual behaviors at a very tender age. In some cases, marketers have always considered using the internet to market products that are perceived to belong to adults. The sites demand that an individual should be an adult to visit them.
Children will always state that they are over eighteen years in order to be allowed to visit the websites. Such children would definitely visit the sites containing the adult content because there are no mechanisms aimed at denying them access. This is considered interfering with the rights of children. They are introduced to adult content at a very tender age. They become no longer interested in children activities because they start practicing what they see in the commercials. They are denied the opportunity to exercise their rights as children. They acquire family planning knowledge at a very tender age, which means that they might misuse the drugs.