This discussion was interesting; I agree that Starbucks should make its drinks brighter and more colorful during this period. This is because they have done similar offerings in the past and have had positive results. This is a good thing for Starbucks, as it will be able to appeal to those who enjoy the brighter colors in this special drink and keep all the customers happy by providing the experience they desire.
The company needs to trust its data and data analysis; Chi-square analysis is an excellent way to determine whether variables are related. If they are, it might be helpful to use them as a guide for what consumers want now. Starbucks must press forward with this adjustment even if some customer bases may not like it since brightly colored drinks will help them draw in new customers who prefer drinking during this time. The other consumer bases can take satisfaction in whatever they like, which will help them keep their current clientele that appreciates drinking during this period.
I agree with the findings of this discussion; the special fall drink being colorful is something that will evoke the tone of the season and draw the attention of consumers (Casas & Chinoperekweyi, 2019). The bright colors need not be neon or pink, but a bright orange with mustard yellow and ruby red to reflect those fall colors will work best during this particular period.
Like the feedback gathered in the Starbucks study and discussion, incorporating client feedback by businesses or companies has numerous advantages. Among the benefits are higher customer satisfaction, improved client retention, and improved customer experience (Hair et al., 2021). It is impossible to please everyone, but if Starbucks can reflect what it stands for and give a sense of trust and safety through its product, it can stand out from the competition.
References
Casas, M. C., & Chinoperekweyi, J. (2019). Color psychology and its influence on consumer buying behavior: A case of apparel products. Saudi Journal of Business and Management Studies, 4(5), 441-456.
Hair, J., Ortinau, D., & Harrison, D. E. (2021). Essentials of marketing research (5th ed.). McGraw-Hill.