Modern customer relationship management (CRM) solutions are often based on the use of advanced digital tools that simplify the interaction with the target audience and increase control over the relevant aspects of sales. As a target business for evaluation, an online platform for the sale of branded clothing is selected. Such activity involves following a number of principles, for instance, the segmentation of the target market, the formation of an adequate pricing policy, and other valuable tasks. Some digital applications designed to automate monitoring and marketing processes are valuable tools for this business, but considering the functional features, the Sugar Market tool developed by Sugar CRM is the most convenient application.
Sugar Market is a program that allows for distributing marketing activities in different directions to achieve maximum efficiency with minimal time costs. In addition to the fact that all monitoring procedures are fully automated and require only occasional human intervention to optimize settings, some other options add value to this tool. Since the business in question is based on close interaction with customers who want to purchase branded clothing at low prices, the program is equipped with a notification function, which eliminates the need for manual messaging. The application interface is simple and convenient, and for sellers, this is a significant plus because special training is not required. Sugar Market is suitable for mass selling as the program contains a number of pre-installed algorithms that allow for adapting planning based on different demand indicators. Moreover, as an employer, the user can calculate the estimated cost-benefit ratio, which is an essential function. Therefore, Sugar Market is a convenient and useful CRM solution for online brand clothing sales business.