Johnson & Johnson is one of the companies using the multidomestic strategy. The approach can be defined as the employment of completely different tactics, marketing methods, and product portfolios regarding the peculiarities of the countries where the company operates (Syed, 2022). It helps to boost sales by meeting local needs and considering clients’ cultures and demands. However, it also requires the corresponding organizational structure. Johnson & Johnson uses a multidimensional model, implying a significant number of units that function regarding the leadership models designed to satisfy their current needs (Syed, 2022). This approach ensures the increased flexibility of every branch office and its ability to make decisions regarding the peculiarities of the local market and demand. This organizational structure supports the multidomestic strategy as a higher level of independence is critical for managing the various marketing models and approaches.
Nike is a company that relies on using a global strategy. The method means that the firm creates and supports one global brand with few changes in marketing activities, promotion, and branding (Syed, 2022). This framework helps to increase the global presence by focusing on cultivating a stable interest in a particular product and creating its recognizable brand. Nike supports this model using the matrix organizational structure (Cuofano, 2022). It means the corporation combines hierarchical and product-based structures to manage its departments in various countries. It allows top management to introduce the main course that should be followed by local managers (Cuofano, 2022). At the same time, they might make their own less important decisions to consider current peculiarities. The strategy lacks flexibility and independence; however, it helps to support the global strategy and guarantees the company preserves its competitive advantage and continues cultivating its recognizable image.
References
Cuofano, G. (2022). Nike organizational structure in a nutshell. FourWeekMBA. Web.
Syed, S. (2022). Strategies for international business. Transifex. Web.