The Neiman Marcus website depicts that the target market of the company is the elite and the high-end street shoppers. The target market is of socio-economic class A at the very high end.
The places where target market for Neiman Marcus shops are the high-end boutiques, places like Saks Fifth Avenue and the branded luxury apparel and personal item shops. The places where the clientele would be living are penthouse apartments and the suburban areas of urban cities like Manhattan for New York. The places where the clientele for Neiman Marcus work would be at top-end multinational corporations like Merrill Lynch, Citibank, Loral Company, and other Fortune five hundred companies.
The target market for the Neiman Marcus store can have children, however, it is not explicitly depicted on the website. The Neiman Marcus store does offer Kid’s clothing and accessories so the company does cater to the people who have children, however, the profile of the customers depicts that the children are either very small or in their early years.
It is not possible to determine exactly how much money the customers of Neiman Marcus are able to make, but from the prices of the designer and one of the unique times displayed in the online store, it can be inferred that the customers of Neiman Marcus make a significantly large amount of money in a year, typically from USD 75,000 to a million dollars as well.
The target market for Wal-Mart is basically everyone. It is a kind of supermarket/ departmental store that offers products to customers at the lowest prices available. This depicts that the store caters to just about anyone and everyone that can walk through its gates.
The customers of Wal-Mart are like average Joes and can work in small companies, public offices and schools to even fortune five hundred companies but at a lower designation./ position. They can reside in downtown and suburban areas of the urban as well as the relatively less cosmopolitan cities in the US. The customers for Wal-Mart shop retail stores and departmental stores for their necessities and also at street markets wherever applicable.
The customers of Wal-Mart definitely have children as the profile of the customers suggests so. Moreover, Wal-Mart offers a wide range of products and services catering to children and families of large sizes.
The amount of money earned by the consumers of Wal-Mart is also not exactly determinable, but as they work in low profile to average earning jobs, their earning would also be at low to the average end of the earning spectrum, i.e. USD 15,00 to USD 60,000. The low prices of the products and services offered at Wal-Mart also support this observation.