Introduction
For the success of any business certain things are very important. Customer satisfaction, relationship with people, marketing, etc are some key points in this matter. Networking is a good method for establishing and maintaining business relationships. Through the business networks, organizations can improve their links with others, and through this way, they can increase their sales. Here finding or developing appropriate networks and acquiring and maintaining personal knowledge from these networks is another important point related to the network in business.
For developing a network certain strategies can be adopted which will be helpful for promoting the growth of business opportunities and to enlarge the range of contacts with others.
Some such strategies which are useful in the business sector are discussed here.
- Association membership: – By taking membership in associations like business network associations, an organization can participate in business events and can interact with other members in the association. It is very helpful for independent professional firms. Here, the Cabinet making business can take membership in such an association and they can cooperate with them in the business events like exhibitions; share and acquire more knowledge about the business from other members. It will promote their opportunities in the market and can maximize their contacts.
- Conference participation: – Through participating in conferences a businessman can meet various people from the business field and he can develop a new relationship with them. It will help them to expand their business relations. Another point is a conference is conducted for a particular purpose and there will be a presentation subject. This subject will relate to business and it helps to acquire knowledge in that field.
- Individual marketing: – By individual marketing one can create individual business relations and can easily obtain customer satisfaction and can receive their suggestions. Individual satisfaction is the secret to the success of any business. Here the marketing done is individual customer-oriented. This method can be adopted in this business. Here the products are for household purposes; so meeting each family or individual person will help to canvas more and more customers and increase the quality of the products based on their needs.
- Maintaining regular contact: – Maintaining regular contacts with the existing customers will help any business for retaining the existing customers. For that, inform them personally if a new product is introduced in the market. Attending
Seminars and distributing materials are some other methods. All the above-mentioned methods can be applied in this cabinet-making business and it will help the business to develop opportunities in the market and to elaborate the range of contact.
Here explain some of the professional networks and associations for achieving and maintain personal knowledge about the business sector:
- Advisory committee: – Different types of advisory committees like the Small Business Advisory Committee (SBAC) exist here. By becoming members of such committees they can give suggestions that help the top-level authority to improve the small business procurement program. (Small business advisory committee 2009)
- Colleague: – Colleagues networks can help a businessman to gain more knowledge about his business.
- Local inter-agency group: – The local inter-agencies will provide information about the buying tendency of the people and the social and economic situation in a particular locality. It will help the businessman to change the business strategies based on the requirements of the people.
- Other organizations:- By developing a good relationship with other similar organizations will help to know about some techniques adopted in the particular business and the particular skills needed for the employees in that business. It also helps to develop a healthy competition with them.
Some other networks and associations which help to obtain and maintain personal knowledge and skills are lobby groups, suppliers, work teams, etc.
Information communication
Information can be communicated in different ways like a letter, email, leaflet…etc. Here an email-based communication of the information of the new network and its benefits are explained.
To: Here the recipient’s email address is typed, for example, [email protected]
Subject: A database based network
Content of the email:
Dear all,
Here I would like to invite your attention for explaining the newly developed network. The network is designed in such a way that, first the data and information are collected from different sources. The data so collected are useful for the company, staff, and clients. This data and information are stored in a database which is kept in the computer of the company. The database is stored in the system with good protection and security in order to prevent the loss of confidential information. The data stored in the database is used for communicating it to the staff and clients. The clients and staff also can contribute information to the database. The information stored in the database includes information regarding different business events, business meets, articles from newspapers, articles from the internet, the new development in the industry…etc.
Benefits of database based network:
The database-based network can offer lots of benefits to the staff and clients. The staff is benefited by getting the updated information about the industry. They also get an opportunity to develop new connections. By way of contributing valuable information to the database, they are themselves updating their knowledge. The clients are benefited from this network in such a way that they are getting an opportunity to share their knowledge and also update their knowledge.
I would like to request all the help and participation from you for the new venture.
Thanking you.
Name
Designation
References
Small business advisory committee 2009, GSA: U.S. General Services Administration, 2009.