Customers can be drawn or driven away by online competition. If an online ad or website includes something that will catch the customer’s attention, you can attract customers. There are various competition analysis tools available, but they all have different formats. Therefore, it is good to contribute to a test run of a few of them as a seller study to evaluate the most common competitor analysis.
Online Competition
The DoubleTree by Hilton Hotel Fresno Convention Center was chosen as the competitor to study. The company uses numerous images to drive people to its website. The website features gorgeous, natural colors and a showcase of the company’s multiple services. The business has a YouTube video that displays a clip of the hotel and its amenities and services. Customers can also click on numerous links on the website to discover more about the firm, product information, frequently asked questions, images, videos, and other topics.
Product
The affordable services and hospitality of the Hotel University Inn will be examined and compared. The University Inn offers clean, pleasant, and cost-effective lodging. Free parking, a complimentary continental breakfast, an outdoor pool, and a hot tub are among the amenities available to visitors. The hotel claims that by taking a no-nonsense approach, customers will enjoy a low-cost stay with all of the required amenities. High-speed internet connection, a mini-fridge and microwave, a bathtub and shower, a desk and chair, air conditioning, and blackout curtains are among the room’s features.
Plan for Communication Tool 1
The first tool will be a sales promotion on the company’s newly established website. I will make sure the website is mobile-friendly. Rather than using a workstation or personal computer, more people are now using their phones to browse the internet. Quests completed from a mobile device have surpassed those completed from a workstation, and this figure is growing month by month. This means that, despite having a visually appealing site, you must make sure it is adaptable. This item is at the top of the priority list, as it should be. The use of variable cordiality as a positioning marker by Google has been expanded. You can check your site by using the Portable Well-disposed Test gadget to test your pages. This device displays how Google Search perceives your pages. Sign in to your Pursuit Reassurance account and use the Portable Ease of Use Report to acquire a list of mobile convenience difficulties in your travel destinations (Ottey, n.d.).
Plan for Communication Tool 2
Advertising on social media is the second method of communication. The world has been shaking by social media. People use social media for a variety of reasons, including purchasing. Facebook, Linked In, Snapchat, Instagram, and other social networking platforms are examples. To attract more customers, pages and accounts will be created under the company’s name. Companies can use social media to share their blog entries, thoughts, and items they are promoting. If a firm makes a post about their company and gets viral, it will gain more customers. Internet-based living is also a fantastic place to organize challenges that encourage potential clients to interact with your content or sell it. Posts are regularly shared because of this. They are introducing your company to a larger audience (Manning, 2018).
Plan for Communication Tool 3
Direct marketing is the third mode of communication. Another handy communication tool is direct marketing. Postal mail, electronic mail advertising, inserts, and even endorsements on television and radio are all examples of direct marketing. Immediate marketing results may be analyzed, which is not the case with many other communication tools. If the vendor does the proper thing when distributing their product to the public, direct marketing can help a company grow.
Conclusion
To expand a company’s products, marketing communication techniques are used. Most companies have communication sections that are dedicated to organizing and developing the tools. Publicizing, deal development, advertising, regular postal letters, and event sponsorship are all correspondence marketing techniques.
References
Manning, J. (2018). Six Ways to Improve Your Online Presence. Think Forward Media. Web.
Ottey, D. (n.d.) 6 Ways How to Improve Your Online Presence. SEO for Growth.
Perner, L. (n.d.) Internet Marketing. University of Southern California – Introduction to Marketing.