Introduction
This academic work examines Red Sea Global’s objectives for the following five years, an entity crucial to the Saudi Vision 2030 plan. The document will also list and analyze employee goals that support company objectives. This project is essential because it will shed light on Red Sea Global’s goals and the strategies it will use to accomplish them. It will also show how the company’s objectives relate to employee targets, underscoring the significance of staff inspiration and involvement in achieving organizational targets (SAP, n.d.). The required elements’ paper structure is divided into four portions. The introduction, the first part, gives a general overview of the paper’s aim, importance, and following sections. An overview of Red Sea Global will be provided in the second section. The third chapter will review the organization’s objectives for the following five years, naming and outlining each. The fourth paragraph will describe the significance of employee goals under organizational objectives.
Organization Overview
The Red Sea Project, a destination for restorative tourism, is being developed under the company’s direction, founded in 2018. A diversified council of executives, including senior government figures and business titans, oversees Red Sea Global (Red Sea Global, n.d.). By setting the bar for new international standards to facilitate social and environmental reorganization, Red Sea Global aspires to establish itself as the most reputable developer in the entire globe. Red Sea Global’s goal is to modernize the country by giving Saudi Arabians significant financial possibilities and actively preserving the country’s unique ecological and cultural legacy (NEOM project, 2020). The company’s core principles are accountability, cooperation, enthusiasm, and respect. The business is expanding quickly and has nearly 3,000 people (Red Sea Global, n.d.). The corporate culture at Red Sea Global seems to value innovation, ethical behavior, and environmental care.
Organization Goals over the Next 5 Years
Red Sea Global understands the value of growing its footprint in emerging markets to maintain its competitiveness while pursuing profitable development. The company wants to expand onto new continents like Africa, Europe, and Asia to seize growth opportunities. Red Sea Global intends to grow its market share, earnings, and competitiveness by entering new markets (NEOM project, 2020). For instance, Red Sea Global can benefit from the fact that several nations are currently making significant investments in renewable energy by promoting their experience in alternatives to fossil fuels in those nations (Red Sea Global, n.d.). Red Sea Global’s strategy to enter new markets demonstrates its dedication to technology and sustained success. The company may set itself up for long-term expansion and financial success with an aggressive approach that takes advantage of trends like the move toward green energy.
Red Sea Global recognizes that strategic alliances are a crucial aspect of its expansion model and works to forge and strengthen alliances with private and public sector institutions. The goal is to maximize these alliances’ advantages to expand their capabilities, seize new chances, and accomplish their strategic objectives. For high performance, the organization must develop and expand collaborative relationships with various groups, including governmental agencies and for-profit businesses (Berkeley University of California, 2020). Red Sea Global hopes to accomplish its strategic goals by utilizing its alliances to open new doors, boost its capabilities, and create new chances. For instance, Red Sea Global can work with Saudi Aramco, the most potent oil corporation in the world, to offer energy alternatives that support the diversification of the economic goal of Saudi Vision 2030 (Red Sea Global, n.d.). Red Sea Global seeks to realize its long-term goals and create mutual benefit through its beneficial collaborations.
Red Sea Global is dedicated to fostering innovation and digitization to keep rising above rivals and providing top-notch customer support to its consumers. The company is aware of how critical it is to use cutting-edge technology to stay competitive in the hectic commercial world of today. Over the next five years, Red Sea Global intends to promote technology and digital evolution throughout its businesses (Red Sea Global, n.d.). The organization plans to implement the latest technologies to increase operational effectiveness, increase the provision of services, and generate novel possibilities. Constant employee learning and monitoring are essential for this objective (Lohman, 2021). Red Sea Global might improve processes, provide greater convenience to its consumers, and remain competitive by implementing technology and digitization to achieve the highlighted objective (Richards et al., 2019). Red Sea Global can employ software to foster innovation and digital growth, such as utilizing machine learning, artificial intelligence, and other technologies to optimize its green energy options.
Employee Goals over the Next 5 Years
A crucial element of the executive management at Red Sea Global is the Chief Marketing Officer (CMO). The CMO must accomplish several objectives to support the expansion of the business as the organization works to realize its long-range goals (Audenaert et al., 2021). The CMO’s first goal is to design and carry out a complete promotional campaign to advertise Red Sea Global’s goods and services to a broader market and penetrate new markets. This supports the company’s objective of expanding its presence in growing economies to stay competitive (Demo et al., 2020). The CMO creates a plan for interacting with these audiences using a variety of media platforms, including print media, digital channels, and social networking websites.
The CMO’s second goal is to raise Red Sea Global’s image and reputation in its primary marketplaces. The CMO develops and executes a brand-building strategy highlighting the business’s distinctive value proposition and increasing brand recognition. This goal is consistent with the company’s objective to form and deepen partnerships with organizations in the public and commercial sectors (Hristov et al., 2021). However, companies must coordinate their evaluation strategy with their performance objectives and employee characteristics (Aguinis, 2022). To preserve a positive perception of the business others would like to work with, the CMO also controls the business’s digital image by keeping an eye on and reacting to customer reviews and comments.
The third objective of the CMO is to improve the customer journey and encourage customer involvement. The CMO ensures that the organization’s client service and support meet customers’ expectations and react to customer input (NEOM project, 2020). Red Sea Global’s strategy for preserving and rewarding its clients through superior client service is consistent with this objective. To complete the allocated assignment, marketing department employees can perform their duties from the central office or online (Alfaleh, 2021). Additionally, the CMO looks for possibilities to communicate with customers via email, social media, and mobile. Red Sea Global aims to ensure customer retention and happiness by providing outstanding client service guaranteed with the proper activity of the CMO.
Conclusion
Thus, Red Sea Global’s objectives for the following five years are to promote growth, productivity, and environmental responsibility while supporting Saudi Vision 2030 and maximizing the advantages of possible alliances. Red Sea Global will prioritize growing its presence in new areas, forming strategic partnerships with governmental and private organizations, and fostering technological advancement and innovation to meet these goals. The CMO’s plans, which include developing and implementing a thorough marketing strategy, growing Red Sea Global’s image and acknowledgment, and enhancing customer engagement, align with organizational objectives and aid the company in venturing into prospective markets. Red Sea Global is positioning itself for sustainable economic and future growth by executing its methods and staff objectives while maintaining a high-performance level.
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