In the provided report, an important element is the consideration of potential competitors of San Antonio Spurs. Basketball teams have always been distinguished by a large number of opponents, the influence of which is worth remembering. First of all, these are the sports teams against which the San Antonio Spurs play. They pose a possible threat, as a basketball team can drop lower in the league rankings if they lose.
One of the representatives of the warring teams is the Memphis Grizzlies. According to traditional statistics, they have a higher winning percentage than the San Antonio Spurs (Team, n.d.). This means that with a small number of wins, the latter will drop in the table below. Such a problem can have a strong impact on the financial condition of the team. The San Antonio Spurs will be given less promotional time and if played improperly, the association could cut players’ income. Accordingly, the San Antonio Spurs should look out for higher ranked basketball teams and consider them all as potential competitors.
It is worth noting that modern sport is based not only on the games themselves, but on investors and advertising. The team has a parent company called Spurs Sports & Entertainment which provides significant funding. Representatives include the corporation iHeartMedia Inc., which is known for the dissemination of information through the media and the creation of advertising. This helps San Antonio Spurs to remain recognizable and have a significant amount of advertising. However, other basketball teams may buy ads from different agencies, which creates a competitive atmosphere. Audacy is an entertainment company. providing commercials, including sports teams. It is quite widespread and has a great influence in the mass media. This can cause viewers to see the other team’s ad and switch their attention to it, stop following the success of the San Antonio Spurs and stop attending matches.
International Opportunities
San Antonio Spurs is a member of the National Basketball Association, which allows one to talk about entering the global market due to popularity. The organization can be in demand on the territory of the European Union, as it represents the concentration of sporting events in this region. The Europeans have their own associations and basketball championships, but expansion and collaboration could improve funding and publicity for both sides. At the same time, companies can show viewers in the European territory, where a large number of people live, the San Antonio Spurs game. This will lead to an influx of new fans who will become interested in the team. Thus, the San Antonio Spurs will have the clear benefit of new viewers and increased funding.
Ambassadors
The issue of brand ambassadors is relevant for every team, as in many cases it helps to increase views and donations from fans or new people. In this regard, actual representatives can be people with a large reach in social networks, such as Instagram. Accounts with the largest following include singers like Taylor Swift and Ariana Grande and media personalities such as the Kardashian family. These people can be effective brand ambassadors by having millions of people view their posts every day. In addition, they have a large staff of staff responsible for the formation of advertising and targeting. Due to this, the team’s advertising can come across more often and attract more people’s influence. These media personalities are followed by both male and female audience, which will attract as many people as possible.
Reference
Teams. (n.d.). NBA. Web.