Information is the main means of influencing people in any profession. In modern society, the sense through which it is possible to bring information to people are blogs or social networks. Professionals need to follow some rules when communicating on social networks or blogging. First, when working for a certain organization or being its official representative, it is necessary to observe the business tone of communication. Such communication contributes to a better understanding of how it is possible to agree with partners on cooperation or convey a message to competitors. The communication rules also include a common culture of conduct, ensuring that all parties are treated correctly. The behavior of a professional of any profession in social networks should be based on moral and ethical rules. This is because media users will be much more pleasant communicating with a cultured person. Accordingly, such communication can form a positive image of the company represented by the professional. At the same time, the information is important as the method of its transmission. To celebrate a certain profession, managers can disseminate information about its norms and policies through various sources such as social networks. Suitable ways to share with someone about the profession can be posts on social networks or videos on YouTube. Different communication methods may be suitable for conveying a message depending on the task at hand. They can be blogs or social networks like Facebook, Twitter, or Instagram. Sometimes, posting information on a blog can be much more effective than on a social network like Facebook. This can be explained by the fact that the correct way of the presentation should be selected for each type of information (Li et al., 2021). For example, by recording a video for a blog, a manager can present the company’s policy as a lecture, making its points more visible to users. At the same time, the same information in the form of text in a Facebook post may not attract due attention and may not be perceived by the audience, especially if the text is voluminous. Another reason why the medium is important is the degree of formality of the message being conveyed. Suppose informal moments are allowed in the style of communication that the company prescribes. In that case, the presentation of information may be more justified as a reactively formatted post on a blog or forum. Similarly, the organization’s representative can make it clear to clients that they are on an equal footing, which helps to develop the audience’s trust (Li et al., 2021). The behavior and style of communication of a professional in a public field are important components for familiarizing people with a company.
Reference
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. Web.