Introduction
An analysis of the company’s target audience is necessary to begin planning for creating or reforming a business. This analysis is necessary to adjust the planned changes in the firm’s processes in favor of the bulk of the organization’s potential customers. When determining the target audience for a diner, specifically to compete for the quick breakfast market, it is necessary to understand what demographic and social groups the customers belong to, as well as what behavior to expect from them to anticipate their wants and needs, and MRI Simmons, as well as Statista, seem the most appropriate research tools.
Discussion
The most frequent breakfast eaters are young people between 18 and 34. Among those who often have breakfast in various establishments, the majority are working people who often use the services of various cafes and restaurants due to a lack of time (Olson, 2018). Most of the visitors to fast food restaurants are single and unmarried people. In addition, the restaurant’s target audience should be young men, who are statistically more likely to eat breakfast outside their homes (Sas, 2022). Moreover, people with higher education are more likely to eat breakfast at such establishments, which is both a reason for their financial security and a reason for their lack of personal time due to busy schedules.
The psychological portrait of a visitor to restaurants selling fast food comes from the demographic characteristics of the target audience of such restaurants. These people often put their career development at the forefront and are less concerned about their health (Augustine, 2017). In addition, they have little free time to cook at home, and therefore it can be concluded that these are people who value their time (Zang et al., 2018). Young and energetic people with higher education are more likely to be in a hurry, take less time to consume food and value the atmosphere and status of the place they visit.
Conclusion
Thus, the target audience for a restaurant that needs to compete in the breakfast market is represented by young educated people, most of whom are men. These people value their time and are less willing to order dishes that require a long wait. It is also important that the target audience are active users of social networks and the Internet. In addition, for these customers, it is essential to know what the institution looks like, what impression it makes, and how comfortable it is to be there.
References
Augustine K. (2017). Mobile ordering attracts a lucrative QSR customer base. Mrisimmons. Web.
Olson J. (2018). Introducing persona creator, an automated, time-saving segmentation builder in Brand Catalyst. Mrisimmons. Web.
Sas, A. (2022). Consumer eating habits in Poland in 2020, by gender [Data set]. Statista. Web.
Zang, J., Luo, B., Wang, Y., Zhu, Z., Wang, Z., He, X., Wang, W., Guo, Y., Chen, X., Wang, C., Guo, C., Zou, S., Jia, X., Wu, F. (2018). Eating out-of-home in adult residents in Shanghai and the nutritional differences among dining places. Nutrients, 10(7), 951. Web.